Leanplum vs. Omnisend

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Leanplum
Score 3.1 out of 10
N/A
Leanplum is a mobile marketing automation and messaging platform with A/B testing and analytics, from the company of the same name headquartered in San Francisco, California.N/A
Omnisend
Score 6.8 out of 10
N/A
Omnisend (formerly Soundest) is an email marketing solution built specifically for eCommerce platforms, from the London based company of the same name.
$0
Pricing
LeanplumOmnisend
Editions & Modules
No answers on this topic
Free plan
$0
Standard plan
$16
Pro plan
$59
Offerings
Pricing Offerings
LeanplumOmnisend
Free Trial
YesNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup fee$16 Month
Additional DetailsOmnisend offers three pricing plans: Free, Standard and Pro. Using Free plan you'll be able to explore all of Omnisend's features (emails, SMS, push notifications, popups, segmentation, analytics, etc), send up to 500 emails and push notifications, plus 60 SMS per month at no cost. The standard plan starts at $16 per month, you get everything in Free, unlimited web push notifications, a customer success manager and 24/7 support. From $59 per month, you can use Pro plan and send unlimited emails and push notifications, get advanced reporting features, a dedicated Customer Success Manager, and priority 24/7 support. You'll also get free SMS credits equal to the price of your plan.
More Pricing Information
Features
LeanplumOmnisend
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Leanplum
-
Ratings
Omnisend
7.4
5 Ratings
10% below category average
WYSIWYG email editor00 Ratings6.75 Ratings
Dynamic content00 Ratings7.55 Ratings
Ability to test dynamic content00 Ratings7.15 Ratings
Landing pages00 Ratings7.13 Ratings
A/B testing00 Ratings7.14 Ratings
Mobile optimization00 Ratings7.13 Ratings
Email deliverability reporting00 Ratings6.85 Ratings
List management00 Ratings7.95 Ratings
Triggered drip sequences00 Ratings9.03 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Leanplum
-
Ratings
Omnisend
6.6
5 Ratings
17% below category average
Dashboards00 Ratings6.84 Ratings
Standard reports00 Ratings6.85 Ratings
Custom reports00 Ratings6.42 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Leanplum
-
Ratings
Omnisend
7.1
2 Ratings
18% below category average
Link Tracking00 Ratings7.52 Ratings
Image Validation00 Ratings6.92 Ratings
Inbox Display00 Ratings7.12 Ratings
Email Previews00 Ratings6.82 Ratings
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User Ratings
LeanplumOmnisend
Likelihood to Recommend
8.0
(5 ratings)
7.1
(5 ratings)
User Testimonials
LeanplumOmnisend
Likelihood to Recommend
Leanplum
I think Leanplum is great for any company that needs to use push notification to drive revenue or KPI growth. I often find that it can be very costly to integrate analytics solutions & also build good reporting from the data. Leanplum provides a lot of great analytics & reporting right out of the box, especially around push events. This makes it much easier for the managing marketing user to optimize campaigns and increase their team & company's KPIs.
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Omnisend
It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
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Pros
Leanplum
  • Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
  • AB Testing - allows us to see which messages are appreciated/opened more by which customers
  • Team collaboration - we can see easily how recently a campaign or message was updated
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Omnisend
  • Provides a campaign booster to improve open and click rates
  • Gathering of post-sale customer feedback
  • Integrated SMS automation
  • Reduces manual tasks by use of pre-built marketing automation workflows.
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Cons
Leanplum
  • Ability to create User Stories with a predefined funnel of actions that will chain themselves
  • Ability to tag users once they enter or leave specific segments
  • Should show in a simple page the main KPIS that matter for all our games at once
  • More granularity in granting access to subsets (not sharing everything per account)
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Omnisend
  • More options to customize emails.
  • Better customer service.
  • Email scheduling.
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Alternatives Considered
Leanplum
I was not a part of making the decision to use Leanplum over its competitors.
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Omnisend
By far, Omnisend is my preferred mail software. The program has several customizations and options in the free plan that you do not receive on other mail software programs.
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Return on Investment
Leanplum
  • It helps us build the right features for our users with the help of A/B experimentation
  • Re-engagement notifications help us keep company data metrics
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Omnisend
  • Within the first month we has return customers placing larger orders.
  • Very easy for anyone on the team to set up, modify.
  • Reporting for management is easy.
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ScreenShots

Omnisend Screenshots

Screenshot of Create emails in a much faster and efficient way with unique Product Picker featureScreenshot of Double your click rates with our interactive elements like Scratch Card and Gift Box.Screenshot of Be relevant with ecommerce automation workflows that allow you to contact your customers with personalized messagesScreenshot of Capture every visitor of your online shop with our powerful Popups, Signup Boxes and Wheel of FortuneScreenshot of Marketing automation for more salesScreenshot of Sync for Facebook and Google Ads