Leanplum vs OneSignal

• Viewing the history of a campaign. Leanplum shows exactly what a customer has been sent on which dates/times and due to which actions.
• AB Testing - allows us to see which messages are appreciated/opened more by which customers
• Team collaboration - we can see easily how recently a campaign or message was updated

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• Push notifications.
• Segmentation.
• Integrations.
• Easy to install.

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• Ability to create User Stories with a predefined funnel of actions that will chain themselves
• Ability to tag users once they enter or leave specific segments
• Should show in a simple page the main KPIS that matter for all our games at once
• More granularity in granting access to subsets (not sharing everything per account)

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• Concerns about data storage
• Install can be a bit tricky
• Some issues with pushing to Chrome users.

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• Leanplum has helped a client improve their visibility & ROI on push campaigns.
• It had a lot of built in reports out of the box, so the client had to spend very little on building out additional reporting or using a reporting tool to understand the data.
• When we switched vendors, Leanplum offered a similar pricing contract as the previous vendor with many more features. After using it for over a year, I feel that Leanplum was a much better value than the previous vendor's contract.

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• Sales attributed to OneSignal
• Higher number of monthly visitors
• Increased customer loyalty/returning customer rate

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