Link Research Tools vs. Moz Link Explorer

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Link Research Tools
Score 8.0 out of 10
N/A
N/AN/A
Moz Link Explorer
Score 8.1 out of 10
N/A
Link Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.
$99
per month
Pricing
Link Research ToolsMoz Link Explorer
Editions & Modules
No answers on this topic
Moz Pro
$99
per month
Moz Link Explorer
Free
Offerings
Pricing Offerings
Link Research ToolsMoz Link Explorer
Free Trial
NoNo
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Link Research ToolsMoz Link Explorer
SEO
Comparison of SEO features of Product A and Product B
Link Research Tools
7.8
8 Ratings
1% above category average
Moz Link Explorer
8.1
8 Ratings
5% above category average
Keyword analysis7.96 Ratings8.35 Ratings
Backlink management8.38 Ratings9.07 Ratings
SERP ranking tracking5.94 Ratings8.36 Ratings
Page grader7.27 Ratings7.55 Ratings
Competitive analysis8.98 Ratings9.08 Ratings
Site audit / diagnostics8.96 Ratings8.56 Ratings
Site recommendations8.67 Ratings8.05 Ratings
Task management6.44 Ratings6.06 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Link Research Tools
8.5
7 Ratings
12% above category average
Moz Link Explorer
7.5
7 Ratings
1% below category average
Local SEO8.95 Ratings8.36 Ratings
Social SEO8.24 Ratings7.55 Ratings
Mobile SEO8.25 Ratings7.55 Ratings
Global SEO8.87 Ratings6.54 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Link Research Tools
8.7
6 Ratings
4% above category average
Moz Link Explorer
7.3
5 Ratings
14% below category average
Multi-domain support8.64 Ratings5.55 Ratings
Integration with web analytics tools8.76 Ratings9.04 Ratings
Best Alternatives
Link Research ToolsMoz Link Explorer
Small Businesses
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Google PageSpeed Insights
Google PageSpeed Insights
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 9.5 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Link Research ToolsMoz Link Explorer
Likelihood to Recommend
8.9
(8 ratings)
8.0
(9 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(4 ratings)
User Testimonials
Link Research ToolsMoz Link Explorer
Likelihood to Recommend
LinkResearchTools
If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
Read full review
iContact
It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
Read full review
Pros
LinkResearchTools
  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
Read full review
iContact
  • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
  • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
Read full review
Cons
LinkResearchTools
  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
Read full review
iContact
  • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
  • I’ve found that competitor tools give larger lists of inbound links.
  • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
Read full review
Likelihood to Renew
LinkResearchTools
No answers on this topic
iContact
No renewal is necessary with the free version!
Read full review
Support Rating
LinkResearchTools
No answers on this topic
iContact
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Read full review
Alternatives Considered
LinkResearchTools
LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
Read full review
iContact
Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
Read full review
Return on Investment
LinkResearchTools
  • Building strong links results in better rankings which results in a higher ROI
  • The Link Research Tools community also had a big impact on my networking
Read full review
iContact
  • This has allowed me to bring more traffic to our website.
  • This has increased our clients.
  • This has increased our Domain Authority over 10.
Read full review
ScreenShots