What users are saying about
14 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100
20 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 5.1 out of 100

Likelihood to Recommend

Link Research Tools

If you have any problems with your rankings or a decrease in ranking position within google it is very good to make an Link Audit with the Link Research Tools. Then you Screen all Links manually and setup your disavow-file easily. With the Link Detox Boost you gain Rankings back so fast. The last time we used it for a client, we got back the rankings within a week to 170 Positions within the Top Ten, even Position 1.
Ralf Seybold | TrustRadius Reviewer

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

SEO

Link Research Tools
7.8
Moz Link Explorer
6.9
Keyword analysis
Link Research Tools
7.9
Moz Link Explorer
7.0
Backlink management
Link Research Tools
8.3
Moz Link Explorer
9.4
SERP ranking tracking
Link Research Tools
5.9
Moz Link Explorer
5.8
Page grader
Link Research Tools
7.2
Moz Link Explorer
6.0
Competitive analysis
Link Research Tools
8.9
Moz Link Explorer
7.6
Site audit / diagnostics
Link Research Tools
8.9
Moz Link Explorer
9.0
Site recommendations
Link Research Tools
8.6
Moz Link Explorer
5.0
Task management
Link Research Tools
6.4
Moz Link Explorer
5.1

SEO Channels

Link Research Tools
8.5
Moz Link Explorer
7.1
Local SEO
Link Research Tools
8.9
Moz Link Explorer
4.8
Social SEO
Link Research Tools
8.2
Moz Link Explorer
8.9
Mobile SEO
Link Research Tools
8.2
Moz Link Explorer
4.8
Global SEO
Link Research Tools
8.8
Moz Link Explorer
10.0

SEO Platform & Account Management

Link Research Tools
8.7
Moz Link Explorer
8.2
Multi-domain support
Link Research Tools
8.6
Moz Link Explorer
9.5
Integration with web analytics tools
Link Research Tools
8.7
Moz Link Explorer
7.0

Pros

Link Research Tools

  • fast Google penalty recovery
  • keeps a healthy backlink profile
  • calculates the opportunity or risk of potential links that are not built yet, so you can go only after the good ones
  • gives you fresh data from 26 link sources and lets you analyze the full backlink profile. Google search console gives you only a sample of your backlink profile.
  • powerful link prospecting made easy
  • possibility to connect with Pitchbox (professional outreach tool for link removal and link building campaigns), SEMRUSH, Ahrefs, GSC
Ivan Peric | TrustRadius Reviewer

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Cons

Link Research Tools

  • Not for newcomers to SEO simply because its vast array of features may hinder them.
  • Is quite pricey too; so for small businesses etc., it's probably not a viable option.
Christopher Fleming Dip DigM | TrustRadius Reviewer

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Likelihood to Renew

Link Research Tools

No score
No answers yet
No answers on this topic

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Support Rating

Link Research Tools

No score
No answers yet
No answers on this topic

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Alternatives Considered

Link Research Tools

LinkResearchTools is much more advanced in analyzing links. Period. All the other mentioned tools have many useful features for SEO but LRT is definitely the way to go for backlink analysis, link building, and competition analysis. They also offer very nice and quality courses for improving SEO knowledge. I already attended one of them and I am very satisfied with the knowledge I gained.
Dragan Berak | TrustRadius Reviewer

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Return on Investment

Link Research Tools

  • Building strong links results in better rankings which results in a higher ROI
  • The Link Research Tools community also had a big impact on my networking
Christiaan Bollen | TrustRadius Reviewer

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Pricing Details

Link Research Tools

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Link Research Tools
8.9
Moz Link Explorer
4.5

Likelihood to Renew

Link Research Tools
Moz Link Explorer
10.0

Support Rating

Link Research Tools
Moz Link Explorer
7.5

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