LinkedIn Learning (Lynda.com) vs. Uberflip

I've learned hundreds of software applications over the last several decades, and trained teams in offices and one-on-one. At one point, books and trade magazines were a great way to get up to speed with an application, but they've become less and less effective for getting started. Video lessons have some strengths; you can get a rapid overview of a program's capabilities and watch an experienced user using its tools efficiently. On rare occasions they'll even point out bugs that could trip you up, but I wish instructors shared more of those issues. However, it takes a very self-motivated learner to sit through training sessions. Most people don't fit that category, and a subscription may end up gathering dust like a pandemic gym membership. My account is sometimes dormant for months, but then I'll be watching lessons continually the following month. I've often wondered if it was worth it for that reason. I have some friends that voraciously devoured class after Lynda.com class, and built successful careers on that training. But many others never use their account. It's helpful to consider whether you're a self-motivated learner. If not, it may not be the best format for you. More complicated software often can't be adequately introduced in a several-hour-long series of videos. I found Final Cut Pro (7) hard to learn online, also Logic Pro. Other somewhat complicated programs like DVD Pro were a snap to learn, and I learned a lot about PHP and Actionscript programming from Lynda.com. Some web and graphics software is exceptionally explained by real experts, such as Lynda's Photoshop classes, which are the best I've seen on that subject. Many of her web production courses will take you every step along the way to creating your own website, even if you haven't coded before. Adobe and Apple have both published similar project-based tutorial classes in book form, and I think they're a bit more polished, but the video instructor can help move you along through all the content more easily. Learning software seems to work better from an online video than a book these days; it's helpful to already be sitting at the computer where you're able to try everything out as it's explained. Most people don't seem to retain software principles unless they're trying them while learning. A bad instructor can make it difficult to sit through a video class. Lynda.com and others generally have a large variety of content creators, so you're not as limited with instructors as you might be at a University, where the same instructor may teach several related applications. Departmental faculty may have much more targeted and creative applications for your software though, while paid corporate software training can be mind-numbingly bad. Continuing ed classes that I've taken usually seemed to just focus on learning the tools in a software product. They often don't or even can't show you how to apply the software for your purposes as full time faculty at a University might. Some Lynda.com instructors weren't great, but most seemed a cut above the continuing ed and corporate software trainers I've learned from or contracted. The majority of the classes seemed to apply the software for an impressive final project. Redundancy is a real drawback among the online lessons. Often the advanced classes repeat many of the concepts from the introductory "Essentials" courses. If you know an earlier version of an application and just want to learn new features, a book may be a faster route to your goal. I originally suggested the "New Features" lessons that Lynda began to offer for updated releases, and I think they're especially helpful. It's much harder to skim through a video than a page of text, so I'd anticipate having to complement your Lynda.com lessons with other instructional materials. Lynda.com didn't have as many of the "fluff" courses that LinkedIn is now offering. These titles read like articles from Cosmo. They might be better served to offer "How to respond to a connection request from a recruiter who works in a field completely unrelated to you."

Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS. Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.

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• Industry expert authors/instructors - you're learning from people with pedigree.
• Breadth and depth of catalog - not only is there a wide range of topics and disciplines, but there are frequently several levels of depth within each (eg. Beginner, Intermediate, Advanced).
• Time needed to complete each course AND each section of a course are included - you know what you're getting into from the first click.

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• Integration into already existing CRM platforms, like Marketo.
• Robust back-end reporting with the what seems like endless filters.
• High-level of support from both the account management and technical teams.
• Problem-solving with a focus on your end goal or what you are trying to accomplish.

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• LinkedIn Learning provides learning paths, but it's left much to be desired. Not enough direction about the why, or learning outcomes.
• Some courses provide exercises/quizzes. Others do not. There's definitely a missing piece to test comprehension.
• The library is so large, it's difficult to really build your own learning. I find it better for just-in-time learning.

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• Decent amount of bugs in the system, constantly need to work with support.
• Continues to raise their prices without adding much extra value.
• Lots of turnover on their customer team's.
• Somewhat customizable but could use some work on making hubs not all look exactly the same.
• Mixed bag on the helpfulness of their teams.
• Not overly proactive with suggestions for optimization or knowledge of their accounts.

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It can help all employees learn to strengthen current skills or to learn new skills and then can learn to excel in their current department or they learn a new skills in a new department creating interconnection and cross-departmental value in a company.

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This serves all of our content marketing needs, but our sales team does need a more robust sales enablement solution. It's hard to have the engagement/usage data for different kinds of content in disparate systems. But I've looked for years and been unable to find a one-size-fits-all solution to solve all marketing and sales enablement use cases.

The platform is very easy to use and navigate, the content is clearly itemised via the Contents section and the video playback speed can be adjusted. It's also useful to have optional captions (I always use them) and a transcript for accessibility purposes.

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For me this has been very easy to use. Once we got the basics down it was easily repeatable and if we did end up having questions our point of contact was very helpful and fast in getting our questions answered. If it was above their capabilities they brought in a support professional who really made it easy for us to learn and replicate their steps.

After using Uberflip for more than a year, we have yet to experience any down time.

The technical team behind LinkedIn Learning (or Lynda.com) knows their job, and they usually solve problems very quickly. While I haven't had many run-ins with them (thus the low rating), I do find that when we call them, the problem gets resolved in a reasonable amount of time. The flip-side of this comment is that we never have needed to call them with a high-priority issue.

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The support and the team at Uberflip is THE BEST!!! They are seriously so great. They got to know me on a personal level and really cared about getting my Hub set up the way I wanted and they want my Hub to be successful. They even took a few of us out to dinner when they were in my area for a marketing event. They are always there to help me and only a quick email or phone call away

It wasn't exactly training but there was a step by step check list of things in a project the Uberflip team shared with me. There were links to helpful articles on it that walked me through how to set things up

By implementation we are able to achieve 1.Skill improvement 2.Reduced burden on training staff 3.Learning new market leading technologies like Generative AI.

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The implementation team was with us every step of the way, helping us map what needed to be done, providing examples of other customers and being as hands-on as we needed

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Our organization has used different webinars, including ones on LinkedIn, to provide similar insight. But it's a totally different ballgame. Lynda.com offers in-depth tutorials rather than just a 2-hour video broadcast. With lynda.com there are more information and experts, as well as so many different courses fit for every need/want. There is also a lot more flexibility with lynda. You can take it on the go, watch on mobile and at anytime, rather than being tied to a certain time slot.

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When it comes to asset management, Uberflip has a HubSpot beat. That doesn't mean HubSpot isn't necessary for other functions, but when it comes to the content itself, the backend organization, reporting (item and stream level), and delivery of the content is much more useful in Uberflip. Otherwise, they have the same learning curve.

• I can't think of a negative impact that Lynda.com has when it relates to the extensive library of training software that is available to subscribers. I'm lucky that my job provides a free subscription for instructors. I use Lynda.com to hone in on my technical skills.

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• It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
• Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
• Content management has been key, it has been extremely helpful to centralize content in Uberflip.

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