LinkedIn Sales Navigator is a sales intelligence software solution offered by LinkedIn.
$79.99
per month
PitchBook
Score 8.6 out of 10
Small Businesses (1-50 employees)
PitchBook is a resource for data, research, and insights spanning the global capital markets. Founded in 2007 and acquired by Morningstar in 2016, PitchBook's data on the private and public markets helps business professionals discover and execute opportunities.
If you are trying to grow your business via sales or get a message out, LinkedIn Sales Navigator would be a great investment. You can easily group businesses together based on their operations, business classification, etc. However, if you were looking for a less specific and refined approach, it may be less appropriate.
If you're a private markets investor, PitchBook is an excellent option as it provides a fulsome overview of the landscape of potential target assets and contains various levels of information. If you're middle market and focus on founder businesses, then PB would be less helpful, but it would still offer a good start. If you're workign regularly in the public markets space, I would point you towards other resources (e.g., CapIQ). PB doesn't have a great Excel plugin and the times that I've used it or seen it used in the past, it feels clunky and out of date compared to CapIQ's Excel plugin.
Search Functionality: LinkedIn Sales Navigator has one of the most powerful search functions. The filters are not unnecessary and some are very well thought of. You can drill down to finding a needle in a haystack of 20000 employee company when it comes to using LinkedIn Sales Navigator if done in the right manner.
Smart Links: Gone are the days of attached Decks. One can simply create their deck online using this feature on LinkedIn Sales Navigator, or even upload an existing ppt. A smart link is shareable as well as trackable for opens and clicks.
Fewer Clicks: With a single click, I can filter out decision-makers in any company. With a single click, I can import contacts from LinkedIn Sales Navigator to Salesforce. Lesser clicks are actually less stressful if you think.
PitchBook provides a very comprehensive database of not just companies and investors but also M&A activity, financials, funds and LPs.
Pitchbook is multi-dimensional it how it can be used. For example, it can help to accomplish various business objectives, including deal sourcing, due diligence, private market intelligence and fundraising.
PitchBook has an easy-to-navigate user interface. It enables the user to quickly find the data and information that he or she needs.
Reduce the price and allow users to share licenses. It is really expensive for companies that are not investment banks to access this information. Maybe consider different tiers
Tell when the information has been audited by a third party. In some cases, the information may be wrong for early stage companies.
This question is a no-brainer. The tool is the industry standard for anyone tied to sales and marketing. The name "LinkedIn Sales Navigator" is synonymous with streamlining relevant customer and account data in an easy to use format that is actionable and intelligent. The focus on continuous improvement and richer means of communicating with customers and prospects is evident each time new features are rolled out. The social component of the tool even includes a gamification component to ensure that peers remain relevant among each other, which is refreshing and enjoyable for those who engage the tool on a daily basis.
It lets you pull people with specific titles in specific areas and with the criteria you choose--job changes, mutual connections based on schools, roles, and companies, etc. It is easy to upload these lists into other software or download and save them to a drive.
PitchBook has a friendly UX, robust search, and is pleasing to look at. The site is quick and the layout of information in both the website and app is pretty good. Data can generally be exported and watchlists and saved searches can be created. Support team can also help with finding / exporting data.
The tool speaks for itself, but the support is definitely a significant portion of why we use the tool. The company cares about their customer's success and it shows. We do not have to wait for long periods of time for the support team to respond; they do so in a timely manner, and virtually always with relevant insights and solutions.
The overall support for PitchBook is about average. It is not excellent for two primary reasons. First, PitchBook can run slow from time to time, and I cannot copy and paste from the Chrome extension. I have found neither of those issues to be a function of the computer I am using. However, the PitchBook support team has proved helpful on several occasions.
I am unsure of the rollout, as I was not involved. I was an early adopter, and I have had a lot of success with the tool personally at multiple organizations, but I have no idea whether the implementation process encountered any errors. I can personally say that it works, and that I have not encountered significant issues with the tool since adoption, although a few issues like messages showing up as being unread even though they have been opened have been an on-again/off-again issues throughout the past few years. Overall, the company is doing a great job, and our implementation seems to have been effective.
linkedin has way better data cleanup and relevant contact information. It provides a great insight into how to target personally your prospects, and gives great engagement highlights. ZoomInfo is sometimes outdated, the prospect has moved companies or is no longer employed there-- alot of filtering through the weeds can be hard if you are trying to hit high metrics and make your time valuable
PitchBook is truly a best in class financial research and diligence hub that provides accurate and relevant background research needed prior to performance any venture capital, private equity and M&A transactions. It is a thorough database that stands out among its peers, with clear and precise categorizations of research classified by industry sector, growth maturity of company, and a number of other key attributes.
