LinkedIn Sales Navigator - a Solid Prospecting Tool but Still Lacks Basic Functions
June 08, 2021
LinkedIn Sales Navigator - a Solid Prospecting Tool but Still Lacks Basic Functions

Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with LinkedIn Sales Navigator
Each rep has access to use LinkedIn Sales Navigator as a prospecting tool or just general networking. It’s a great way to put together lists of companies, individual prospects, or both. Setting alerts for companies when they have been in the news with relevant information for the purposes of prospecting is also a great feature.
Pros
- Lists - Very intuitive, simple, way to create and track prospects for campaign purposes
- InMails - The ability to send direct messages to prospects via InMails can be a differentiator for some reps
- News Feed - Stay up to date on organizations you are targeting to send relevant messages that resonate
Cons
- Inbox needs work - too much confusion around your LinkedIn inbox and Sales Nav inbox
- Sorting - need a better, faster way to sort by for prospect lists and account lists
- Only voluntarily shared information. No cross checking or using API’s like a ZoomInfo
- Increased Efficiency- Has cut down lead list creation time substantially
- Time Saver - has saved time and energy of duplicating efforts with the introduction of Lists
- Increased Meetings/ Opportunity - has helped achieve meetings created otherwise would have not occurred
LinkedIn Sales Navigator has no competition when it comes to quickly finding and validating a prospects job function, tenure, and overall job history. It still has a long way to go in terms of stacking up against some of the other companies on the list in regards to: data accuracy, cross checking, and a more fluid, accessible way to get as much information as fast as possible and make that data available to increase productivity and opportunity. The inbox needs a complete makeover in my opinion as it’s difficult to understand when you are using Navigator versus LinkedIn. Also, Navigator could benefit from more integrations with companies like ZoomInfo, Gong, and Salesforce.com to stop time consuming duplication efforts. Overall though, as I stated, still the best on the market for validation of prospects and (sometimes) Accounts.
Do you think LinkedIn Sales Navigator delivers good value for the price?
Yes
Are you happy with LinkedIn Sales Navigator's feature set?
Yes
Did LinkedIn Sales Navigator live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of LinkedIn Sales Navigator go as expected?
I wasn't involved with the implementation phase
Would you buy LinkedIn Sales Navigator again?
Yes
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