Listrak vs. Sales Engine International

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Listrak
Score 8.8 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Sales Engine International
Score 9.0 out of 10
N/A
Sales Engine International is a new company resulting from the merger of Manticore and Sales Engine in 2012. The product has email marketing and landing page functionality with strong template libraries. The product provides connectors to both Microsoft Dynamics CRM and Salesforce.com. Primary customers are SMBs.N/A
Pricing
ListrakSales Engine International
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
ListrakSales Engine International
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
ListrakSales Engine International
Top Pros
Top Cons
Features
ListrakSales Engine International
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
2.3
1 Ratings
109% below category average
WYSIWYG email editor00 Ratings2.01 Ratings
Landing pages00 Ratings4.01 Ratings
Email deliverability reporting00 Ratings1.01 Ratings
List management00 Ratings2.01 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
2.3
1 Ratings
109% below category average
Lead nurturing automation00 Ratings1.01 Ratings
Lead scoring and grading00 Ratings2.01 Ratings
Data quality management00 Ratings2.01 Ratings
Automated sales alerts and tasks00 Ratings4.01 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
1.0
1 Ratings
154% below category average
Calendaring00 Ratings1.01 Ratings
Event/webinar marketing00 Ratings1.01 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
1.0
1 Ratings
153% below category average
Social sharing and campaigns00 Ratings1.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
1.0
1 Ratings
153% below category average
Dashboards00 Ratings1.01 Ratings
Standard reports00 Ratings1.01 Ratings
Custom reports00 Ratings1.01 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Listrak
-
Ratings
Sales Engine International
1.5
1 Ratings
134% below category average
API00 Ratings1.01 Ratings
Role-based workflow & approvals00 Ratings3.01 Ratings
Customizability00 Ratings1.01 Ratings
Integration with Microsoft Dynamics CRM00 Ratings1.01 Ratings
Best Alternatives
ListrakSales Engine International
Small Businesses
Mautic
Mautic
Score 9.1 out of 10
Vbout
Vbout
Score 9.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 6.9 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
Iterable
Iterable
Score 8.5 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
ListrakSales Engine International
Likelihood to Recommend
7.1
(10 ratings)
3.1
(3 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(2 ratings)
Usability
-
(0 ratings)
8.0
(1 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Performance
-
(0 ratings)
10.0
(1 ratings)
Support Rating
-
(0 ratings)
10.0
(1 ratings)
Online Training
-
(0 ratings)
10.0
(1 ratings)
Implementation Rating
-
(0 ratings)
10.0
(1 ratings)
User Testimonials
ListrakSales Engine International
Likelihood to Recommend
Listrak
It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use Magento) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review
Sales Engine Media
We used the Manticore Marketing Automation solution for almost/just over 2 years, and initially, it was a great solution. Everything just seemed to work. When Manticore Technology, Inc. and Sales Engine International merged on May 31st of 2012, the overall product quality began to decline. As browsers and other programs (like our CRM environment) went through updates and new releases, Manticore just didn't keep up. Parts of the program became incompatible with certain browsers, forcing us to change where and how we logged into the back-end of the system. It was a silly workaround, but not the end of the world. When we learned that other client-facing portions didn't work with certain browsers, we brought it to their attention, and were told that we needed to find some way to work with it, and that the changes to the system were not possible. We ended up having to change our 200+ landing pages/forms, and could no longer have the State/Province field as a required field for registrations. That is just one example of our experience, and there have been others that are just as troublesome.
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Pros
Listrak
  • Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer.
  • Importing and exporting lists is very self explanatory and easy to manage.
  • The main dash has a great overview of your most recent messages and metrics.
Read full review
Sales Engine Media
  • Awesome integration with CRM/SFDC.
  • Support is US-based, free with subscription, and very helpful.
  • Best workflow capability (drag and drop) I've seen in any comparable product.
  • Custom templates are available for purchase and are great for branding.
  • Easy to use landing pages.
Read full review
Cons
Listrak
  • It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER
  • Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.)
Read full review
Sales Engine Media
  • List Building for Resends - I like to resend my email campaigns to non-openers and there is no easy way to pull this list within Manticore (If did not open this email is not an option). Typically I pull the report for the campaign, then re-import my list of non-openers to create a new list.
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Likelihood to Renew
Listrak
No answers on this topic
Sales Engine Media
I've been incredibly pleased with Manticore/SEI and have selected them at several companies now. It's worked in a variety of different business environments, both big and small, and everyone on both the sales and marketing side have been extremely pleased with the results
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Usability
Listrak
No answers on this topic
Sales Engine Media
Some of the actions require you to be in a specific section before actions are available to you, like adding a list. You first have to navigate to that section for options to be available to you
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Reliability and Availability
Listrak
No answers on this topic
Sales Engine Media
Manticore hardly ever has "product down time" and almost never during a normal work day for our company
Read full review
Performance
Listrak
No answers on this topic
Sales Engine Media
Email campaigns are deployed instantly when you launch, unlike other Marketing Automation tools I've used in the past that queue emails in batches and can take hours to complete a send
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Support Rating
Listrak
No answers on this topic
Sales Engine Media
The Manticore team is very knowledgeable, I haven't had an issue where a ticket was left unanswered or unresolved
Read full review
Online Training
Listrak
No answers on this topic
Sales Engine Media
Training was done online, but was one-on-one, giving me a lot of time to ask very specific product questions. They also walk you through setting up a test campaign, email, and landing page
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Implementation Rating
Listrak
No answers on this topic
Sales Engine Media
It was the easiest integration and implementation that I've ever experienced. I've implemented other CRM integrated services before that provided the same services as Manticore that were extremely technical and expensive to integrate with Salesforce.com or Microsoft CRM Dynamics, or just plain couldn't integrate
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Alternatives Considered
Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review
Sales Engine Media
We migrated to Marketo approximately 6 months
ago, and were extremely happy with the change. Besides the higher sticker
price and the "everything's a sales pitch" communications from
Marketo, we can't find any fault.

Sales
Engine International - Manticore (commonly referred to as Manti-beast
internally) created many problems for us. And while they did integrate
with our Microsoft Dynamics environment, the software quickly ate through our
purchased storage and forced us to constantly purchase more. That alone
cost us many hundreds of dollars in Microsoft Dynamics CRM storage every year.
And, when confronted about it, Manticore support flat out lied about how
much storage their activities were taking up in our system. So, while it
integrates, it's a very poor integration.
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Return on Investment
Listrak
  • Increasing our awareness of effective marketing email campaigns
  • Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years.
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Sales Engine Media
  • Errors in forms led to a decrease in registrations - found workaround to correct it, but was never informed of certain incompatibilities
  • Reports have been inaccurate and very inflexible, and have not allowed for reliable forecasting/planning
Read full review
ScreenShots