Likelihood to Recommend It is definitely a contender if you run an e-commerce website. It connects with a host of different e-comm platforms (we use
Magento ) which makes product recommendations, purchase history/amounts, website behavior, etc. a lot easier to segment on and set trigger campaigns or targeted sends. If you're a B2B company, you probably won't want to use Listrak. The tools they have don't accommodate that segment as well as B2C, as many features would go unused since they simply don't make sense. I'm sure there are instances where Listrak would work just fine, but coming from that area previously, it is definitely a B2C tool.
Read full review Treasure Data is well suited to integrating multiple data sources, including online and digital sources. It is also well suited to trigger audience activations to known customers based on their online activity, integrating 3rd party data, and activating target audiences to ad platforms.
Read full review Pros Segmentation is one of my favorite features. We love being able to pull specific audiences and tailor our marketing to the individual customer. Importing and exporting lists is very self explanatory and easy to manage. The main dash has a great overview of your most recent messages and metrics. Read full review CDP provides a unified view of data from all touchpoints in the customer journey until a single customer uses the service. This feature is very helpful in making service decisions and direction. It provides a variety of extensions to bring your data together in one place and helps you do this easily. Kits provided by Treasure Box provide basic but helpful methods for further development of services. Read full review Cons It is rare that I have issues or feel like Listrak has an area to improve in. The company is constantly ahead of the market and making additions/improvements on a monthly basis. That being said ... I have one area to suggest improvements: COMPOSER Composer - Drag & Drop editor: Although their design software with the new 'Composer' is better than your average WYSIWYG editor, their drag & drop editor lacks some basic design tools that stunt your ability to design out-of-the-box email campaigns. I typically write all my email code, so this doesn’t necessarily affect me in a negative manner. But ... if coding emails isn't your strong point, then the lack of design features and limited template selection could be bothersome. (*disclaimer - I do not believe Listrak's drag & drop editor is garbage, but it does fall short when compared to some of its competition.) Read full review Documentation is not always fully update --> better off reaching to support for some topics that are not covered Small bugs on the graphical user interface If 2 people are editing on the same project simultaneously, the latter that saves the workflow overwrites the changes of the former one Read full review Likelihood to Renew I do think that we definitely will be renewing. We are putting major resources, time, and effort into Treasure Data becoming an extension of our organization, in many ways. We are working toward complete synergies with this product and leadership is very excited about the direction we are heading to be completely customer-centric.
Read full review Usability It's a easy platform to use and give the user detailed logs about what is going on in the workflows, so someone that do not have a lot of experience can start to work with it. And also the master segment usability is awesome, as we can filter a lot of data the way we want.
Read full review Reliability and Availability As treasure data has a 24 hours support, every time we has big issues that impacts the zones, we do have immediatly support from the treasure data team, so I would say that we do not have any issues with availability
Read full review Performance Since treasure data has started having a huge amount of data, sometimes we do have problems with the workflows logs because we generate a lot of then. But with integrations I have not to complain, its really easy to integrate with other platforms.
Read full review Support Rating The technical team has a good hold on the nuances of the data related to our organization. I have found the online technical support on their site quite responsive including the L1 support. In cases where the L1 team isn't able to resolve, I have found they are prompt in getting the product team's input to get a quick resolution.
Read full review In-Person Training I was not here when treasure data was implemented to our company.
Read full review Online Training I wasnt here at the training in the start, but I had a few training with treasure data for a few functionalities, and they provided me god explanations and great documentations, eve if the project were in beta.
Read full review Implementation Rating Implementation was quick and our developers had very few issues with the SDK.
Read full review Alternatives Considered The
Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving.
Klaviyo is very DIY which can be great. We find that we do our best work with hand-holding and account support.
Read full review We chose Treasure Data for the supreme customer service and lack of hidden costs. We don't need to manage any infrastructure or scale anything to meet customer demand. Treasure Data handles everything and makes it easy for us to integrate and focus on the tasks at hand. There may be cheaper options but we do not regret our decision to go with Treasure Data one bit.
Read full review Scalability In abi we do have a lot of data coming every day, so treasure data always give us god solutions and options that would fix the problem.
Read full review Return on Investment Increasing our awareness of effective marketing email campaigns Reducing the effectiveness of our campaigns due to the complexity of software and inability to cancel our contract despite being LOYAL customers for 2 years. Read full review We have built and supported our source of truth data tables using Treasure. This forms the foundation of our decision making. Most of our Tableau data sources are created using a Treasure Data export which is executed by workflows on a daily basis which allows us to have visibility into day to day performance and communicate them to a wide variety of roles. We load custom data into our Salesforce instance which allows us to trigger certain workflows and build accountability - i.e. a "Sale" will only count once a certain product driven event occurs which comes from data we pipe into Treasure and then into Salesforce. Read full review ScreenShots Treasure Data Screenshots