Litmus vs. Maxemail

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Litmus
Score 9.0 out of 10
N/A
As a core component of an organization's marketing tech stack, Litmus allows users to create, personalize, test, review, and analyze every email sent.
$99
per month
Maxemail
Score 9.8 out of 10
N/A
Maxemail is an email marketing solution built around features such as multivariate testing, ROI tracking, and split testing.N/A
Pricing
LitmusMaxemail
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
LitmusMaxemail
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsLitmus offers different plan types to fit various needs, offering monthly and annual plans, as well as fully customizable Enterprise plans.
More Pricing Information
Features
LitmusMaxemail
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Litmus
5.2
296 Ratings
44% below category average
Maxemail
9.3
1 Ratings
13% above category average
WYSIWYG email editor6.119 Ratings10.01 Ratings
Dynamic content8.011 Ratings10.01 Ratings
Ability to test dynamic content8.5187 Ratings10.01 Ratings
Landing pages2.63 Ratings00 Ratings
A/B testing1.84 Ratings10.01 Ratings
Mobile optimization9.2288 Ratings10.01 Ratings
Email deliverability reporting7.6207 Ratings10.01 Ratings
List management1.82 Ratings6.01 Ratings
Triggered drip sequences1.01 Ratings8.01 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Litmus
6.8
190 Ratings
13% below category average
Maxemail
10.0
1 Ratings
26% above category average
Dashboards5.610 Ratings10.01 Ratings
Standard reports8.2189 Ratings10.01 Ratings
Custom reports6.6130 Ratings10.01 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Litmus
8.2
285 Ratings
4% below category average
Maxemail
-
Ratings
URL Validation7.7209 Ratings00 Ratings
Link Tracking7.9178 Ratings00 Ratings
Spam Testing8.1211 Ratings00 Ratings
Email Previews9.1283 Ratings00 Ratings
Best Alternatives
LitmusMaxemail
Small Businesses
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Mad Mimi
Mad Mimi
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LitmusMaxemail
Likelihood to Recommend
9.2
(308 ratings)
10.0
(1 ratings)
Likelihood to Renew
9.7
(22 ratings)
-
(0 ratings)
Usability
9.8
(18 ratings)
-
(0 ratings)
Availability
9.1
(6 ratings)
-
(0 ratings)
Performance
7.4
(6 ratings)
-
(0 ratings)
In-Person Training
9.0
(1 ratings)
-
(0 ratings)
Online Training
8.2
(2 ratings)
-
(0 ratings)
Implementation Rating
9.0
(10 ratings)
-
(0 ratings)
Configurability
8.7
(4 ratings)
-
(0 ratings)
Ease of integration
10.0
(2 ratings)
-
(0 ratings)
Product Scalability
8.6
(6 ratings)
-
(0 ratings)
Vendor post-sale
9.1
(4 ratings)
-
(0 ratings)
Vendor pre-sale
9.2
(3 ratings)
-
(0 ratings)
User Testimonials
LitmusMaxemail
Likelihood to Recommend
Litmus Software
It is nice to be able to double-check the HTML code easily. However, that being said, once we have the template structure and modules coded and rendered, we often do not feel that Litmus is as helpful because we have already verified that the HTML is functioning as intended.
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Emailcenter UK Limited
Maxemail is perfect for sending newsletters to customers, as well as triggered emails and lifecycle emails. It proves vast ability for you to use customer data to make rich personalisation, and gives excellent deliverability.
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Pros
Litmus Software
  • Emulation of 100s of email clients by pasting HTML email code into their builder
  • The UI for navigating the build tools, analytics, and other functions are intuitive and easy to learn.
  • They have amazing weekly newsletters that go deep into email trends, benchmarks, and very practical tips. They are well-written.
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Emailcenter UK Limited
  • Maxemail provides great customer service.
  • Maxemail has a very powerful platform with a lot of capabilities.
  • Maxemail does dynamic email building and personalisation very well and gives you tools to do incredible things.
  • Maxemail provides fantastic deliverability for our emails.
Read full review
Cons
Litmus Software
  • It would be great if there was an integration where we could make necessary changes in Litmus and update Klaviyo.
  • A better understanding of ways to optimize - things may be good as is, but what are ways that we can improve it for a better-sending reputation?
  • Sometimes the app in Chrome is clunky.
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Emailcenter UK Limited
  • Maxemail lacks a lot of the 'add-ons' companies like mailchimp and others provide - such as landing pages and Zapier integration - but they don't need these features really and the features they do have excel above and beyond other companies.
  • Maxemail user interface looks daunting and was hard to teach to some people.
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Likelihood to Renew
Litmus Software
It's offering me more than any other email proof software I've heard of! I also really appreciate how Litmus gives back to the email development community via their content creation. I want better marketing and marketing email in the world, and Litmus is working towards that goal. So, yeah, they're good folks with a good product!
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Emailcenter UK Limited
No answers on this topic
Usability
Litmus Software
Litmus has integrations that make the software an integrated part of my work every day. Being able to test right within my email builder is just brilliant. Daily I also use the web interface to review analytics and spam testing. Overall it is one of the pieces of software I use daily without any complaints or issues.
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Emailcenter UK Limited
No answers on this topic
Reliability and Availability
Litmus Software
We have never had a problem with Litmus being unavailable so I would say their availability is fantastic. There might have been one time years ago that the site was down briefly but it also might have been a server issue on my end. Either way, Litmus was back up and running in a very short time
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Emailcenter UK Limited
No answers on this topic
Performance
Litmus Software
As with all technology, there are inevitably use-cases where you are unable to get to your original goal without some good old-fashioned experimenting. Some situations will (and are) more urgent which complicates an effective integration of a new process or a new team using an existing process but the "issues" are regularly resolved by re-starting the process specific to when Litmus is introduced to a project. If it doesn't come out the way you're anticipating, run it again and verify there is an issue before declaring all is lost
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Emailcenter UK Limited
No answers on this topic
In-Person Training
Litmus Software
It was very informative one on one session for me. I was able to use Litmus without any issues.
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Emailcenter UK Limited
No answers on this topic
Online Training
Litmus Software
It has all the required information.
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Emailcenter UK Limited
No answers on this topic
Implementation Rating
Litmus Software
It was quick and easy to get up and running. We were able to use the platform not long after getting it up and running.
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Emailcenter UK Limited
No answers on this topic
Alternatives Considered
Litmus Software
For more in-depth QA and personalization needs, Litmus is the way to go. I believe that Litmus should be used in conjunction with a product like Mailchimp or Constant Contact to support your email development efforts. I would not use any one of these by itself if you really want to create an end product that can provide the greatest ROI and use for your end consumer.
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Emailcenter UK Limited
Maxemail had the perfect blend of the features we needed with pricing that works for us and incredible customer service. They did not have pushy sales, just transparent quality.
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Scalability
Litmus Software
With our enterprise account, scalability is not an issue. I have not yet seen or heard of significant issues with user access, API connections for integrations etc. This includes down time for "Scheduled Maintenance" as some providers call them, Litmus has the technology backing to support a global team with a 24-hour workday across regions
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Emailcenter UK Limited
No answers on this topic
Return on Investment
Litmus Software
  • Litmus has positively helped us to be able to measure email performance metrics and provide stakeholders insights on what email content is resonating with clients
  • Litmus has helped us to ensure our emails are error free by providing us with an overview of whether each email meets the requirements for optimal email performance and delivery
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Emailcenter UK Limited
  • Maxemail was more experienced than our previous provider but the additional cost is small compared to the much higher quality.
  • Maxemail has given us flexbility to try a lot of things that have improved our email metrics.
  • Maxemail's customer service is quick and responsive so saves us time trying to get things done.
Read full review
ScreenShots

Litmus Screenshots

Screenshot of Litmus Personalize Essentials, with live polls to give subscribers a voice and drive email engagement.Screenshot of Litmus Email Guardian, featuring 24/7 link monitoring to safeguard emails.Screenshot of Litmus' integrated insights reports, that can automatically combine metrics from Salesforce Marketing Cloud with subscriber engagement insights from Litmus.Screenshot of campaign preview, available in 100+ popular email clientsScreenshot of Litmus' inbox previewing and feedback tools, that help users to spot and fix issues early.