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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lob

    Score8.5 out of 10
    N/ALob in San Francisco provides the building blocks for developers to automate offline correspondences. Enterprise companies use Lob’s suite of APIs to mail fully dynamic and personalized customer communications with print media. Lob also provides insight into deliverability with piece-by-piece tracing and a proprietary Print Delivery Network to streamline production across fully redundant nodes all over the country.

    $0

    per month (Up to 500 Mailings)

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    LobVerticalResponse
    Editions & Modules
    Startup Plan
    $260
    per month 3 users & Up to 3,000 monthly mailings
    Growth Plan
    $550
    per month 5 users & Up to 6,000 monthly mailings
    Developer Plan
    Free
    1 user & Up to 500 monthly mailings
    Enterprise Plan
    Contact Sales
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    LobVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    LobVerticalResponse
    Considered Both Products
    Lob
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    20 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    16 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    20 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    13 Answers
    No answers on this topic
    Implementation went as expected
    92%
    Implementation went as expected
    12 Answers
    No answers on this topic
    Features
    LobVerticalResponse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Lob and VerticalResponse
    Feature
    Lob
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Lob and VerticalResponse
    Feature
    Lob
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Lob and VerticalResponse
    Feature
    Lob
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    LobVerticalResponse
    Small Businesses
    No answers on this topic
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    PFL Direct Mail Platform
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    PFL Direct Mail Platform
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LobVerticalResponse
    Likelihood to Recommend
    8.4
    (21 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    6.8
    (2 ratings)
    8.6
    (19 ratings)
    Usability
    6.6
    (18 ratings)
    9.0
    (5 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    8.2
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.3
    (2 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    Configurability
    7.3
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    6.4
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    8.1
    (13 ratings)
    -
    (0 ratings)
    Product Scalability
    8.2
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    6.4
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    8.2
    (1 ratings)
    -
    (0 ratings)
    Vendor pre-sale
    7.3
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    LobVerticalResponse
    Likelihood to Recommend
    Lob
    It is great for low-cost, high-volume mail campaigns for our agents. The price is very reasonable, and they can send out a lot. Once the design is approved and they send a list, we handle it, then Lob. When we have agents who want to handwrite the addresses, we choose someone else (a local print shop) to print and send them to our agents.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Lob
    • Address Verification and NCOA Cleaning
    • Autocomplete for our forms that allow a user to SKIP typing
    • Printing and mailing documents automatically over API
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Lob
    • An automatically scheduled data export would be nice.
    • Functions such as adding or editing bank accounts, updating check details, and querying data require knowledge of the specific code and API infrastructure. It would be nice to do these things without being an engineer trained in their specific interface language.
    • They reduced their retention period on their interface to like 3 months, which is not ideal.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Lob
    will continue to use for specific mailing requirements
    Incentivized
    Read full review
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Lob
    Overall, Lob performs well for standard mailing needs and has helped streamline day-to-day processes. However, there are unique situations in the insurance industry that may require additional flexibility or capacity beyond their current model. Automation of certain state-required letters or follow-ups is something we wish we could perform.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Lob
    i never witnessed a problem with lob
    Incentivized
    Read full review
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Lob
    perfect except from a minor tracking options missed
    Incentivized
    Read full review
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Lob
    good support, not many examples I can think of
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Lob
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Lob
    didn't participate but as for my information it was smooth
    Incentivized
    Read full review
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Lob
    Root keeps Lob because it is already deeply integrated into our systems, and replacing it would require significant engineering effort with limited expected cost savings. As well as the unknowns that come with other options, switching vendors would likely require a significant multi-quarter effort without clear cost savings or efficiency gains.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Contract Terms and Pricing Model
    Lob
    it can be better because the volume pricing method doesn't benefit the clients much but lob itself
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Scalability
    Lob
    it will scale very well if its for saas companies
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Professional Services
    Lob
    decent overall
    Incentivized
    Read full review
    VerticalResponse
    No answers on this topic
    Return on Investment
    Lob
    • The hard part is that the agents mostly see the returns over us, so I don't know the specific numbers.
    • Some agents have great responses; others not as much. Or they get 75% of their mailers returned, and we don't know why.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Lob Screenshots

    Screenshot of Lob's available integrations, that include CRM, CDP or marketing automation tools.Screenshot of Lob Analytics. These demonstrate the value of every send and find winning strategies with advanced analytics.Screenshot of Lob Template Gallery. This includes professionally designed templates optimized by a team of experts.Screenshot of Lob analytics dashboard shows trackable events from direct mail campaigns.