LocaliQ vs. SpyFu

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
LocaliQ
Score 8.7 out of 10
N/A
LocaliQ is a marketing platform that helps businesses attract and retain ideal customers with a suite of AI lead management and digital agents, marketing automation, omnichannel campaign management, advanced reporting, and expert-led services.N/A
SpyFu
Score 7.0 out of 10
N/A
SpyFu is the eponymous SEO and PPC research platform from the company in Scottsdale, Arizona focused on "spying" on competitors, or basically using their behaviors to refine your own through keyword and content analysis, and backlink poaching. This positional search engine optimization and paid listings management platform touts the ability to lower costs and raise rankings via a Kombat-oriented approach... basically a cute way of saying "it makes comparisons" of how well your site does in niche…
$39
per month
Pricing
LocaliQSpyFu
Editions & Modules
No answers on this topic
Basic
$39
per month
Professional
$79
per month
Team
$299
per month
Offerings
Pricing Offerings
LocaliQSpyFu
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsLocaliQ offers both self-serve and premium solutions. LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available). For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
More Pricing Information
Community Pulse
LocaliQSpyFu
Features
LocaliQSpyFu
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
LocaliQ
7.6
11 Ratings
7% above category average
SpyFu
-
Ratings
WYSIWYG email editor7.34 Ratings00 Ratings
Dynamic content6.69 Ratings00 Ratings
Ability to test dynamic content8.02 Ratings00 Ratings
Landing pages6.78 Ratings00 Ratings
A/B testing8.06 Ratings00 Ratings
Mobile optimization7.311 Ratings00 Ratings
Email deliverability reporting9.06 Ratings00 Ratings
List management7.17 Ratings00 Ratings
Triggered drip sequences8.63 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
LocaliQ
7.4
42 Ratings
14% above category average
SpyFu
-
Ratings
Lead nurturing automation7.934 Ratings00 Ratings
Lead scoring and grading6.79 Ratings00 Ratings
Data quality management7.838 Ratings00 Ratings
Automated sales alerts and tasks7.224 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
LocaliQ
7.8
3 Ratings
5% above category average
SpyFu
-
Ratings
Calendaring9.52 Ratings00 Ratings
Event/webinar marketing6.02 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
LocaliQ
7.8
10 Ratings
18% above category average
SpyFu
-
Ratings
Social sharing and campaigns8.19 Ratings00 Ratings
Social profile integration7.69 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
LocaliQ
7.6
45 Ratings
15% above category average
SpyFu
-
Ratings
Dashboards7.544 Ratings00 Ratings
Standard reports7.744 Ratings00 Ratings
Custom reports7.734 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
LocaliQ
9.0
6 Ratings
50% above category average
SpyFu
-
Ratings
Customizability9.06 Ratings00 Ratings
SEO
Comparison of SEO features of Product A and Product B
LocaliQ
-
Ratings
SpyFu
6.6
52 Ratings
15% below category average
Keyword analysis00 Ratings7.052 Ratings
Backlink management00 Ratings6.040 Ratings
SERP ranking tracking00 Ratings6.044 Ratings
Page grader00 Ratings7.829 Ratings
Competitive analysis00 Ratings7.051 Ratings
Site audit / diagnostics00 Ratings7.232 Ratings
Site recommendations00 Ratings6.031 Ratings
Task management00 Ratings6.120 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
LocaliQ
-
Ratings
SpyFu
5.8
39 Ratings
26% below category average
Local SEO00 Ratings5.033 Ratings
Social SEO00 Ratings5.028 Ratings
Mobile SEO00 Ratings8.029 Ratings
Global SEO00 Ratings5.035 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
LocaliQ
-
Ratings
SpyFu
7.3
28 Ratings
14% below category average
Multi-domain support00 Ratings6.028 Ratings
Integration with web analytics tools00 Ratings8.518 Ratings
Best Alternatives
LocaliQSpyFu
Small Businesses
Thryv
Thryv
Score 8.7 out of 10
Nozzle
Nozzle
Score 10.0 out of 10
Medium-sized Companies
OutboundEngine
OutboundEngine
Score 10.0 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises

No answers on this topic

Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.5 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
LocaliQSpyFu
Likelihood to Recommend
8.5
(48 ratings)
7.0
(62 ratings)
Likelihood to Renew
-
(0 ratings)
10.0
(10 ratings)
Usability
8.1
(35 ratings)
7.0
(1 ratings)
Support Rating
-
(0 ratings)
7.6
(13 ratings)
Product Scalability
8.1
(34 ratings)
-
(0 ratings)
User Testimonials
LocaliQSpyFu
Likelihood to Recommend
Gannett
The forms of online marketing continues to grow and LocaliQ's associates have the relevant skills to keep up with this and recommend what is suited for our business. Geo fencing is another area that makes a lot of sense as people use their phones more and more for accessing the web. Through LocaliQ we can pinpoint physicial places where we can market to a group that matches our target audience.
Read full review
SpyFu
If you have a Google ads PPC campaign and then I would say this is more or less essential if you want to know what your competitors are doing. You can get very useful data out of it even if you subscribe for one month. And the pricing is very reasonable. Even if you don't use Google ads, I would say this is still useful for your SEO/SMO team since it gives you a great idea of what keywords and traffic your competitors are working on.
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Pros
Gannett
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Read full review
SpyFu
  • Keeping a tab on competitors organic and inorganic activities
  • Helps identify where the competitor is getting the backlinks from.
  • Identify competitors top content and the keywords that's bringing them traffic
  • Get proper information of their current and past ADS run on Google.
Read full review
Cons
Gannett
  • LocaliQ could improve how it tracks and reports on customer journeys across those channels to provide a clearer view of ROI.
  • The pricing structure is not fully transparent, making it hard to understand the true costs associated with campaigns. Breaking down the fees associated with LocaliQ would make budgeting easier.
  • LocaliQ is able to provide basic ad creative, but there tends to be a disconnect between our brand voice and what is expected with creative. It would be nice to be able to get all design work within LocaliQ rather than have to use and outside designer all the time.
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SpyFu
  • As with any database, their keyword database has limits, so the data returned is relative to their database, not necessarily the full picture.
  • When SpyFu database or scoring chances, the data provided can spike, thus causing confusion among stakeholders, we're reporting to.
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Likelihood to Renew
Gannett
No answers on this topic
SpyFu
Love this tool but would like insights from all 3 major search engines not just Google. I would also like deeper understanding of the placement for local businesses on Google Places/Maps. Insight into mobile search rankings and best landing pages per industry would also help :) Overall, SpyFu is a necessity for serious search marketers.
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Usability
Gannett
Overall usability pretty good. If we would have gotten better return on our advertising dollar I would have continued with them - their dashboard was very easy to use and the recaps they provided were helpful. They try to put data in bite-sized pieces for the client that are understandable (unlike google's reporting page itself which can be a bit difficult to understand at times). Their team was friendly, semi-responsive, and provided explanations when requested
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SpyFu
SpyFu is an easy to use tool, and has a self -explanatroy dashborad to generate the data needed to provide insights into any B2B SEO and PPC campaign. It is not comprehensive, but it certainly provides good enough insight to make it a valuable part of any agency tool stack
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Support Rating
Gannett
No answers on this topic
SpyFu
SpyFu comes with a link to tutorial videos. I recommend you watch them. The software is capable of so much you really need to watch the videos and learn how to get the most out of it. When I have a question 90% of the time it's there. When it isn't, and I reach out to them, support is always quick and concise.
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Alternatives Considered
Gannett
I have investigated national services like American Eagle and also small market locally owned business like Red Shoes. Each year, I look into at least one other service provider to evaluate our service value. So far, no other company has come close to providing an all around service
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SpyFu
I was surprised to find I preferred Semrush when it comes to keyword research. SpyFu is great (and less expensive than Semrush), but I felt the data Semrush provided was vaster than SpyFu. I was able to get more competitors spending insights in Semrush than SpyFu. Overall, I liked the ability to use both in our keyword research for both paid and organic marketing.
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Scalability
Gannett
There is always the challenge with practices that have multiple locations, trying to target a geographical zone that is sometimes to wide. But we have successfully navigated this issue when needed to target those who need the most added volume.
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SpyFu
No answers on this topic
Return on Investment
Gannett
  • It's hard to quantify but I know I've had at least 5 to 10 new clients in the last 6 months come from efforts related to my website
  • Not having to work on my website myself also helped free up my time, I don't need to worry!
  • Customer service is good, the team doesn't wait till there is a problem, they schedule check ins regularly
Read full review
SpyFu
  • Helping us track our ranking.
  • It helps solve the problem of ambiguity when it comes to Google Ads. It makes the strategy more clear.
  • You can sift through lots of different online analytics to find the information, but it takes way too long. SpyFu has it all in one place!
Read full review
ScreenShots

LocaliQ Screenshots

Screenshot of the Dash lead management dashboard and engagement centerScreenshot of the Marketing Dashboard, which provides access to reports 24/7, or can be used to listen to phone calls and recordings, and manage a lead inbox. LocaliQ customers receive access to the Marketing Dashboard with the purchase of any other products at no additional cost. Upgrades available for automated lead nurture solutions.Screenshot of LocaliQ’s search ad technology includes expertise from account setup and keyword creation to data analysis and reporting across multiple search engines.Screenshot of Social ads, based on a business's unique goals and budget.Screenshot of LocaliQ listings solutions to get a business accurately listed, with lower cost or premium options.Screenshot of the AI-powered Dash SMS Agent that qualifies leads and convert customers. AI responses are generated using website content to provide a customer experience as good or better than a human interaction.