Looker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.
$9
per month per user per project
Tableau Server
Score 7.9 out of 10
N/A
Tableau Server allows Tableau Desktop users to publish dashboards to a central server to be shared across their organizations. The product is designed to facilitate collaboration across the organization. It can be deployed on a server in the data center, or it can be deployed on a public cloud.
$12
Per User Per Month
Pricing
Looker Studio
Tableau Server
Editions & Modules
Looker Studio Pro
$9
per month per user per project
Looker Studio
No charge
Viewer
$12.00
Per User Per Month
Explorer
$35.00
Per User Per Month
Creator
$70.00
Per User Per Month
Offerings
Pricing Offerings
Looker Studio
Tableau Server
Free Trial
No
Yes
Free/Freemium Version
Yes
No
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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More Pricing Information
Community Pulse
Looker Studio
Tableau Server
Considered Both Products
Looker Studio
Verified User
Analyst
Chose Looker Studio
Compared with Tableau and Power BI, I would say Google Data Studio is fairly placed or a pretty decent tool. We need to understand, this is a free tool and it will have its own limitations - apart from that this is a pretty decent tool compared to the biggies in the market.
Officially we are still on Tableau Desktop. We are nearing the end of our "exploration" phase with Google Data Studio. Tableau's products are expensive, especially for a small organization like us. There are many better uses of the software budget than Tableau. Google Data …
We selected Tableau Server over other options because of the published feature set and capabilities. It appeared to be far more advanced than its competition. However, it failed to meet expectations. Moving forward we are going to give a more serious look at Google Data Studio …
Looker Studio is well-suited for those wanting to analyze web/site data and performance quickly. It is simple enough to learn/use for quick report-building or drilling into data. Looker Studio is easier to use/understand than the GA4 console and thus has a better UI/UX. It is an efficient tool for fast, simple data needs—especially for team members with limited analytical capabilities and knowledge.
Tableau Server is well suited for a data warehouse build and handling big data. Tableau data aggregation, transformation, clustering capability is powerful and easy to implement. The choice of charts and visualisation tools is outstanding. Customisation and dynamic data visualisation capability is superb. The user interface takes some time getting used to.
It's good at doing what it is designed for: accessing visualizations without having to download and open a workbook in Tableau Desktop. The latter would be a very inefficient method for sharing our metrics, so I am glad that we have Tableau Server to serve this function.
Publishing to Tableau Server is quick and easy. Just a few clicks from Tableau Desktop and a few seconds of publishing through an average speed network, and the new visualizations are live!
Seeing details on who has viewed the visualization and when. This is something particularly useful to me for trying to drive adoption of some new pages, so I really appreciate the granularity provided in Tableau Server
Tableau Server has had some issue handling some of our larger data sets. Our extract refreshes fail intermittently with no obvious error that we can fix
Tableau Server has been hard to work with before they launched their new Rest API, which is also a little tricky to work with
It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
It simply is used all the time by more and more people. Migrating to something else would involve lots of work and lots of training. The renewal fee being fair, it simply isn't worth migrating to a different tool for now.
Google Data Studio has a clean interface that follows a lot of UX best practices. It is fairly easy to pick up the first time you use it, and there is a lot of documentation on line to help troubleshoot, if needed
I think the use case we described earlier about a non-technical user that was copying/pasting data into Word during emergencies is our best reason. This person had little technical ability, and the Tableau mobile solution powered by Tableau server completely resolved the issues. She has since become one of the most vocal proponents of Tableau.
Our instance of Tableau Server was hosted on premises (I believe all instances are) so if there were any outages it was normally due to scheduled maintenance on our end. If the Tableau server ever went down, a quick restart solved most issues
While there are definitely cases where a user can do things that will make a particular worksheet or dashboard run slowly, overall the performance is extremely fast. The user experience of exploratory analysis particularly shines, there's nothing out there with the polish of Tableau.
I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
I think the folks that work in support are generally pretty good at what they do (when you get them on a WebEx). But the process of reporting issues to them and waiting for a response (via email only) is a hassle. I never understood why you can't just call them up and discuss the issues with them. It would take a handful of email exchanges before they would agree to a WebEx session. That was frustrating.
In our case, they hired a private third party consultant to train our dept. It was extremely boring and felt like it dragged on. Everything I learned was self taught so I was not really paying attention. But I do think that you can easily spend a week on the tool and go over every nook and cranny. We only had the consultant in for a day or two.
The Tableau website is full of videos that you can follow at your own pace. As a very small company with a Tableau install, access to these free resources was incredibly useful to allowing me to implement Tableau to its potential in a reasonable and proportionate manner.
Implementation was over the phone with the vendor, and did not go particularly well. Again, think this was our fault as our integration and IT oversight was poor, and we made errors. Would they have happened had a vendor been onsite? Not sure, probably not, but we probably wouldn't have paid for that either
The free version of Looker Studio is still better than the leading enterprise-embedded BI tools, despite its weaknesses. The leading embedded BI platforms have terrible visualizations that can be spotted a mile away. They are also primarily locked to a grid, making it very hard to fully customize. The price point is also a major deterrent, since users end up paying for lots of features they might never use. Looker Studio has weaknesses on the blending and modeling side, but we've been able to get by via connection to GBQ and transformation done in dbt.
Today, if my shop is largely Microsoft-centric, I would be hard pressed to choose a product other than Power BI. Tableau was the visualization leader for years, but Microsoft has caught up with them in many areas, and surpassed them in some. Its ability to source, transform, and model data is superior to Tableau. Tableau still has the lead in some visualizations, but Power BI's rise is evidenced by its ever-increasing position in the leadership section of the Gartner Magic Quadrant.
Tableau does take dedicated FTE to create and analyze the data. It's too complex (and powerful) a product not to have someone dedicated to developing with it.
There are some significant setup for the server product.
Once sever setup is complete, it's largely "fire and forget" until an update is necessary. The server update process is cumbersome.
