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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Looker Studio

    Score8.2 out of 10
    N/ALooker Studio is a data visualization platform that transforms data into meaningful presentations and dashboards with customized reporting tools.

    $9

    per month per user per project

    ThoughtSpot

    Score8.4 out of 10
    N/AThoughtSpot is an Agentic Analytics Platform for enterprises where users ask data questions using natural language and get answers with AI. Code-first for data teams and code-free for business users, ThoughtSpot can handle large, complex cloud data at scale.

    $1,500

    per year (5 users)

    Pricing
    Looker StudioThoughtSpot
    Editions & Modules
    Looker Studio Pro
    $9
    per month per user per project
    Looker Studio
    No charge
    Thoughtspot Analytics - Pro
    $50
    per month (billed annually) per user (25-1000 users)
    Thoughtspot Analytics - Enterprise
    Custom
    Offerings
    Pricing Offerings
    Looker StudioThoughtSpot
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    Looker StudioThoughtSpot
    Considered Both Products
    Google
    No answer on this topic
    ThoughtSpot
    No answer on this topic
    Key User Insights
    Would buy again
    95%
    Would buy again
    40 Answers
    86%
    Would buy again
    37 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    38 Answers
    91%
    Delivers good value for the price
    29 Answers
    Happy with the feature set
    95%
    Happy with the feature set
    40 Answers
    86%
    Happy with the feature set
    37 Answers
    Lived up to sales and marketing promises
    97%
    Lived up to sales and marketing promises
    31 Answers
    80%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    89%
    Implementation went as expected
    33 Answers
    91%
    Implementation went as expected
    29 Answers
    Features
    Looker StudioThoughtSpot
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    7.0
    62 Ratings
    14% below category average
    ThoughtSpot
    7.3
    89 Ratings
    11% below category average
    Pixel Perfect reports6.643 Ratings6.021 Ratings
    Customizable dashboards7.361 Ratings8.189 Ratings
    Report Formatting Templates7.259 Ratings7.725 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    7.7
    61 Ratings
    2% below category average
    ThoughtSpot
    7.5
    91 Ratings
    6% below category average
    Drill-down analysis6.851 Ratings8.390 Ratings
    Formatting capabilities7.057 Ratings7.090 Ratings
    Integration with R or other statistical packages7.129 Ratings5.949 Ratings
    Report sharing and collaboration9.759 Ratings8.888 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    8.1
    60 Ratings
    1% below category average
    ThoughtSpot
    8.1
    84 Ratings
    1% below category average
    Publish to Web8.453 Ratings8.155 Ratings
    Publish to PDF8.753 Ratings8.478 Ratings
    Report Versioning8.139 Ratings7.918 Ratings
    Report Delivery Scheduling7.942 Ratings8.364 Ratings
    Delivery to Remote Servers7.524 Ratings7.935 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    6.6
    60 Ratings
    16% below category average
    ThoughtSpot
    7.2
    86 Ratings
    10% below category average
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.160 Ratings7.585 Ratings
    Location Analytics / Geographic Visualization7.757 Ratings7.079 Ratings
    Predictive Analytics5.330 Ratings7.565 Ratings
    Pattern Recognition and Data Mining6.46 Ratings6.813 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    -
    Ratings
    ThoughtSpot
    8.0
    86 Ratings
    6% below category average
    Multi-User Support (named login)00 Ratings8.282 Ratings
    Role-Based Security Model00 Ratings7.974 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)00 Ratings7.678 Ratings
    Report-Level Access Control00 Ratings7.816 Ratings
    Single Sign-On (SSO)00 Ratings8.672 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    -
    Ratings
    ThoughtSpot
    7.3
    53 Ratings
    6% below category average
    Responsive Design for Web Access00 Ratings7.051 Ratings
    Mobile Application00 Ratings6.734 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile00 Ratings6.746 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Looker Studio and ThoughtSpot
    Feature
    Looker Studio
    -
    Ratings
    ThoughtSpot
    7.2
    51 Ratings
    7% below category average
    REST API00 Ratings7.342 Ratings
    Javascript API00 Ratings6.835 Ratings
    iFrames00 Ratings8.134 Ratings
    Java API00 Ratings7.013 Ratings
    Themeable User Interface (UI)00 Ratings7.235 Ratings
    Customizable Platform (Open Source)00 Ratings7.115 Ratings
    Best Alternatives
    Looker StudioThoughtSpot
    Small Businesses
    Chartio (discontinued)
    Score7.5 out of 10
    Cyfe
    Score4 out of 10
    Medium-sized Companies
    Jet Reports
    Score9.5 out of 10
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Enterprises
    Kibana
    Score8.4 out of 10
    Jaspersoft Community Edition
    Score7 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Looker StudioThoughtSpot
    Likelihood to Recommend
    8.3
    (63 ratings)
    8.4
    (91 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (6 ratings)
    Usability
    8.4
    (14 ratings)
    8.2
    (85 ratings)
    Availability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.0
    (3 ratings)
    Support Rating
    6.7
    (10 ratings)
    8.0
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    4.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    -
    (0 ratings)
    7.8
    (5 ratings)
    Data Sources
    -
    (0 ratings)
    8.4
    (5 ratings)
    Ease of integration
    -
    (0 ratings)
    9.0
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Looker StudioThoughtSpot
    Likelihood to Recommend
    Google
    Visualizing cross-channel campaign performance can blend data from a few different sources to compare performance metrics like spend, clicks, and conversions side-by-side in a single view, which helps in quick budget reallocation decisions. When dealing with massive volumes of data (millions of rows) or highly complex queries, Looker Studio dashboards can become slow, laggy, or even crash. Performance issues are a frequent complaint when working with large datasets, making it unsuitable for enterprise-level companies
    Incentivized
    Read full review
    ThoughtSpot
    It is well suited when the same data is consumed by many different people with different analytics and visualization requirements because, if you have the data available in ThoughtSpot, every user can prepare different views. Also, it is a good reporting tool, you can get rid of slides if you have a good dashboard prepared, gaining flexibility and agility.
    Incentivized
    Read full review
    Pros
    Google
    • Breath of data - the number of ways to interrogate the data is endless, and the options to view metrics alongside each other make for comprehensive datasets.
    • Data visualisation and customisation - the options for presenting data and separating out across pages allow for clean visuals and segmented information.
    • Easy shareability/usability - a quick and simple tool to introduce colleagues to, and easy to grant access for them to be able to view the data, without having to understand the setup itself.
    Incentivized
    Read full review
    ThoughtSpot
    • Beautiful visualizations. The visuals are distinct, clean, and easy to discern from one another.
    • Intelligent querying functionality. When looking to manipulate the data, the search function makes it easy to manipulate the features in the data, along with aggregating them in the way you'd like.
    • Embedding! It has been a smooth process thus far for our product & technical teams to work with ThoughtSpot and bring it into our product.
    Incentivized
    Read full review
    Cons
    Google
    • It needs better handling of complex logic. We often need workarounds to perform complex custom calculations, and it can be really unpleasant at times.
    • Felt it got slow with a larger data set, and in one minor report, we had to set up time filters so that calculations during spikes could be traced more quickly.
    • Compare to competition they need to improve with notification things.
    Incentivized
    Read full review
    ThoughtSpot
    • It would be great if ThoughtSpot can add the feature to filter by clicking on visualizations. i.e if I click on a particular data point in the chart if the full dashboard can filter just for that particular data point.
    • Color coding the heatmap with different colors like green to orange to red.
    Incentivized
    Read full review
    Likelihood to Renew
    Google
    It is the simplest and least expensive way for us to automate our reporting at this time. I like the ability to customize literally everything about each report, and the ability to send out reports automatically in emails. The only issue we have been having recently is a technical glitch in the automatic email report. Sadly, there is almost no support for this tool from Google, but is also free, so that is important to take into consideration
    Incentivized
    Read full review
    ThoughtSpot
    I give it just waiting because passport is brilliant and it has helped our organisation In advancing to the next stage in the age of AI. It has allowed or non-tech people to better service and clients in a cost-effective way. George port has allowed us to create new products for us and for our clients increasing our revenue streams and reducing clients churn
    Incentivized
    Read full review
    Usability
    Google
    Looker Studio is easy to use, and it offers a sufficient variety of predefined visualizations to choose from. It's easy for us, and anyone can set up basic reporting without extensive data visualization skills. The interface layout is easy to understand, and it doesn't take long to get used to.
    Incentivized
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    ThoughtSpot
    The rating is because of the ease of use of the interface as it has a no code interface that makes it easy to setup data pipelines without extensive programming. Cloud native integration: It integrates seamlessly with cloud based data warehouses. Automated data loading, Scalability, Cost Effective, Transformations, Data Governance and security.
    Incentivized
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    Reliability and Availability
    Google
    No answers on this topic
    ThoughtSpot
    it's available unless there is a server or system update etc. sometimes the timing of this is bad (for example during a month end close)
    Incentivized
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    Performance
    Google
    No answers on this topic
    ThoughtSpot
    It does what it is supposed to. Would be nice to have a bit more insights
    Incentivized
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    Support Rating
    Google
    I give it a lower support rating because it seems like our Dev team hasn't gotten the support they need to set up our database to connect. Seems like we hit a roadblock and the project got put on pause for dev. That sucks for me because it is harder to get the dev team to focus on it if they don't get the help they need to set it up.
    Incentivized
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    ThoughtSpot
    I give it this meeting because the team is not only help able to help us in the current solutions but also amazing and taking feedback and feeding it back to their development team which includes more products and features into ThoughtSpot
    Incentivized
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    In-Person Training
    Google
    No answers on this topic
    ThoughtSpot
    inhouse in-person training. Took a bit to long to get the basics.
    Incentivized
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    Online Training
    Google
    No answers on this topic
    ThoughtSpot
    poor instructions
    Incentivized
    Read full review
    Implementation Rating
    Google
    No answers on this topic
    ThoughtSpot
    Understand use case and model and design accordingly
    Incentivized
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    Alternatives Considered
    Google
    Looker Studio is far easier to implement, stand up, and learn. The interface is simpler and user-friendly for various levels of data visualization/analysis knowledge and experience. The biggest benefit of Looker Studio, however, is its ease of connection to GA data and speed. Furthermore, since it is an online program/tool, it requires less CPU/battery/storage on the user's device.
    Incentivized
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    ThoughtSpot
    We also explored Tableau Ask Data. Tableau is our standard for BI in our organization. We want to use the smallest amount of tools in our company to have the best adaption. ThoughSpot will fill a few gaps that we have with our current set up and will also enhance out offering for our employees in the transition of being more data driven within in near future
    Incentivized
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    Scalability
    Google
    No answers on this topic
    ThoughtSpot
    Because it is very reliable, inside the situation, we need strong internet connection to access a lot of data but easily never had any downtime except during the upgrades
    Incentivized
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    Return on Investment
    Google
    • Free, so the only investment is time
    • Because it doesn't have native support of non-Google sources, it can cost more money than Tableau
    • The time spent formatting the templates or building connectors can have a negative impact on ROI
    • As a agency, charging for the reporting service is profitable after the first month or two after building the dashboard.
    Incentivized
    Read full review
    ThoughtSpot
    • Time to market ROI is massive vs hiring the full-time dedicated team to build and maintain a frontend multi-tenant SaaS data viz product.
    • It will be interesting to see over time how the advanced features play out in terms of usability and end value, such as Natural Search, which we are very excited about, and the machine learning tools.
    Incentivized
    Read full review
    ScreenShots

    ThoughtSpot Screenshots

    Screenshot of the ThoughtSpot home screenScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the Spotter AI agent that surfaces insights through natural language queriesScreenshot of AI Assist producing SQL in real timeScreenshot of SpotIQ, which offers AI-driven insightsScreenshot of the integration with dbt models and metrics