TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Lumar

    Score8 out of 10
    N/ADeepCrawl is a search engine optimization software solution offered by DeepCrawl.N/A

    Semrush

    Score8.5 out of 10
    N/ASemrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking. Semrush can…

    $139.95

    per month

    Pricing
    LumarSemrush
    Editions & Modules
    No answers on this topic
    Pro
    $139.95
    per month
    Guru
    $249.95
    per month
    Business
    $499.95
    per month
    Offerings
    Pricing Offerings
    LumarSemrush
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeOptional
    Additional Details—17% discount for annual pricing.
    More Pricing Information
    Community Pulse
    LumarSemrush
    Considered Both Products
    Lumar (formerly Deepcrawl)
    Chose Lumar
    Lumar is great for what it does - tracking technical changes and opportunities for a site. It does so affordably as well. In my opinion it would be best compared to Screaming Frog as it does essentially the same thing but with less flexibility on the backend and a much cleaner …
    Incentivized
    Chose Lumar
    Screaming Frog is somewhat quicker, and I prefer it for issues I need to check up on immediately. But for larger analysis and full site architecture audits, DeepCrawl has a simpler interface and allows for deeper insights without needing to dig around. I appreciate all the …
    Incentivized
    Chose Lumar
    All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to …
    Incentivized
    Chose Lumar
    DeepCrawl is a great tool when compared to other similar solutions. What sets it apart from the competition in my experience with it, is the convenience of the cloud. In addition to having a multitude of tools faced by a digital marketer in today's landscape from analysis of …
    Incentivized
    Semrush
    Chose Semrush
    Our company uses nearly every major SEO tool. Semrush has its advantage in its UI/UX and competitive landscape while others have their advantages in other places like bulk management, backlinks (Ahrefs) and, auditing (SF).
    Incentivized
    Chose Semrush
    Semrush was more comprehensive than the other tools and better maintained. Our key requirements for a product were that we could use the data and that it was cheap enough for us to use across the business. The competitors either weren't well maintained, had poor quality …
    Incentivized
    Chose Semrush
    In general SEMRush is a great value compared to most of these tools, particularly the very expensive "enterprise" tools.
    Incentivized
    Chose Semrush
    Price is competitive against BrightEdge but doesn't offer a good keyword/content optimization per page like BrightEdge does.
    DeepCrawl and WordStream are more technical and not suitable for non-experts.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    107 Answers
    Delivers good value for the price
    No answers on this topic
    98%
    Delivers good value for the price
    95 Answers
    Happy with the feature set
    No answers on this topic
    99%
    Happy with the feature set
    106 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    99%
    Lived up to sales and marketing promises
    97 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    95 Answers
    Features
    LumarSemrush
    SEO
    Comparison of SEO features of Lumar and Semrush
    Feature
    Lumar
    6.5
    7 Ratings
    17% below category average
    Semrush
    8.0
    154 Ratings
    4% above category average
    Keyword analysis3.05 Ratings8.6154 Ratings
    Backlink management2.05 Ratings8.4147 Ratings
    SERP ranking tracking8.04 Ratings8.4150 Ratings
    Page grader10.04 Ratings8.0129 Ratings
    Competitive analysis5.04 Ratings8.5149 Ratings
    Site audit / diagnostics10.07 Ratings8.0150 Ratings
    Site recommendations10.06 Ratings7.7139 Ratings
    Task management4.04 Ratings6.491 Ratings
    SEO Channels
    Comparison of SEO Channels features of Lumar and Semrush
    Feature
    Lumar
    5.8
    4 Ratings
    27% below category average
    Semrush
    8.2
    140 Ratings
    8% above category average
    Local SEO6.02 Ratings8.1128 Ratings
    Social SEO3.02 Ratings8.0106 Ratings
    Mobile SEO4.03 Ratings8.6113 Ratings
    Global SEO10.03 Ratings8.1114 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Lumar and Semrush
    Feature
    Lumar
    9.0
    7 Ratings
    7% above category average
    Semrush
    8.4
    125 Ratings
    0% below category average
    Multi-domain support9.05 Ratings8.1115 Ratings
    Integration with web analytics tools9.07 Ratings8.7119 Ratings
    Best Alternatives
    LumarSemrush
    Small Businesses
    Serpstat
    Score10 out of 10
    Serpstat
    Score10 out of 10
    Medium-sized Companies
    Yoast
    Score8.4 out of 10
    Yoast
    Score8.4 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Google Trends
    Score8.6 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    LumarSemrush
    Likelihood to Recommend
    8.0
    (7 ratings)
    8.2
    (154 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.1
    (3 ratings)
    Usability
    6.0
    (1 ratings)
    8.2
    (10 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Performance
    -
    (0 ratings)
    7.3
    (1 ratings)
    Support Rating
    7.0
    (1 ratings)
    9.9
    (17 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.3
    (1 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    LumarSemrush
    Likelihood to Recommend
    Lumar (formerly Deepcrawl)
    If someone is looking for a SEO tool that excels in finding technical issues for a site, Lumar is a fantastic choice. Not only does it outline everything that's wrong, it does a much better job than other tools as to showing you how it the issue is presented. For instance many tools could outline a temporary redirect on your site, but Lumar will show you where that redirect starts, if there's a chain involved, and why it's worth fixing
    Incentivized
    Read full review
    Semrush
    This is suited to plan for keywords in a single market, but it struggles when you need to consolidate several markets. It is well-suited to discover new keywords directly related to the ones being used currently to expand the content the company is creating to get better results.
    Incentivized
    Read full review
    Pros
    Lumar (formerly Deepcrawl)
    • Really good to understand when and where any issues are on the website
    • Helps full breakdowns for each website, to understand where to improve
    • Helps work out where content etc needs to be optimised, which can then be passed to the content team
    Incentivized
    Read full review
    Semrush
    • Great visuals for keyword position tracking, love that you can see the page that is ranking
    • Enjoyed the auto-generated reporting feature (specifically in the context of keyword position tracking)
    • Shows many different and useful views for competitive research
    • Great templated keyword research tools for those who are not as hands-on with SEO
    • I LOVE the Keyword Magic Tool for honing in on longtail, high-opportunity keywords
    Read full review
    Cons
    Lumar (formerly Deepcrawl)
    • I find the loading panel during a crawl to be a bit deceptive. It's very hard to tell how long a crawl will take—a more accurate estimate would go a long way.
    • I love the "fetch time" tab in theory, but I have a hard time believing it—not that the figure they give is untrue, but I find it at wide variance with other tools. PageSpeedInsights will have a site looking disastrous and DeepCrawl will log it all fetching "quick". But perhaps page speed is just notoriously difficult to assess.
    Incentivized
    Read full review
    Semrush
    • Extra seats can be expensive, as [an] agency with multiple team members this can be frustrating
    • Backlink data is not great, misses out a lot of backlinks (better off using a specialist backlink tool like Link research tools LRT)
    • Tracking multiple keywords, across multiple clients can be costly
    Read full review
    Likelihood to Renew
    Lumar (formerly Deepcrawl)
    No answers on this topic
    Semrush
    I [previously] used Semrush for many years and I cannot find any other tool being so complete and easy to use.
    Incentivized
    Read full review
    Usability
    Lumar (formerly Deepcrawl)
    It's great once you know how to use it... That being said there can definitely be some hiccups trying to learn the program. Even when writing this review i originally gave it an 8 and realized how many things I didn't even know existed after using it for a couple of years. Not the best 'usability' if you can't even find all the features you might want to use.
    Incentivized
    Read full review
    Semrush
    The interface is a little less intuitive than it could be. The data is often available but filtering and manipulating the data can be a little difficult at times. Expanded comparisons would be helpful since most of the time seeing more than a few competitors at a time allows for a better sense of how to forecast.
    Incentivized
    Read full review
    Reliability and Availability
    Lumar (formerly Deepcrawl)
    No answers on this topic
    Semrush
    Semrush available when you need it!
    Read full review
    Performance
    Lumar (formerly Deepcrawl)
    No answers on this topic
    Semrush
    SemRush performs well with few errors!
    Read full review
    Support Rating
    Lumar (formerly Deepcrawl)
    I liked the platform overall. It is a good crawler. I no longer use because it's duplicate of what I get with seoClarity. I did not give it 10/10 because sometimes I had a hard time isolating site areas that I wanted and didn't get much technical support from Conductor on how to use the tool
    Incentivized
    Read full review
    Semrush
    I'm in a FB group for Semrush paid users and it amazing! They are fast to respond, take suggestions and help with questions. I have not felt alone in using this product at all. Highly recommend their support team. When I had an issue I can jump into the group and they will help get me the right person to help or even tag their programmers to look at something that is going on. Love the group!
    Read full review
    Implementation Rating
    Lumar (formerly Deepcrawl)
    No answers on this topic
    Semrush
    I did it by myself and do not have a comment!
    Read full review
    Alternatives Considered
    Lumar (formerly Deepcrawl)
    All of the products I have used have been amazing in their own way, but DeepCrawl makes it easier to put it into visuals. Sometimes when you look at results, it can be quite difficult to get something easy to understand. DeepCrawl gets rid of that, the results are so easy to comprehend. I would recommend it to any data consultant (DC).
    Incentivized
    Read full review
    Semrush
    We have used both Ahrefs and Semrush extensively at our agency and Semrush remains the tool of choice. We find that Semrush has the largest selection of tools & features to use, with the highest accuracy, and provides top-tier analysis recommendations. It's really is the ultimate all-in-one tool when comparing other performance measurement tools in the digital marketing space.
    Incentivized
    Read full review
    Scalability
    Lumar (formerly Deepcrawl)
    No answers on this topic
    Semrush
    Semrush is flexible and scalable software which can be deployed across multiple departments and sites as needed.
    Read full review
    Return on Investment
    Lumar (formerly Deepcrawl)
    • Saves hours within the week on repetitive reporting and analytics
    • Initial time was invested in setting up the account and trackers
    • Suggestions and insights has helped improve digital marketing efforts from seo to sem
    Incentivized
    Read full review
    Semrush
    • Using Semrush on behalf of our clients, we have seen some impressive growth in organic visibility, traffic, conversion and revenue, across multiple industries.
    • The site checks available with Semrush have helped us to pitch and sell our services, securing new clients.
    Incentivized
    Read full review
    ScreenShots