TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Intuit Mailchimp

    Score8.4 out of 10
    N/AMailchimp is an email marketing and marketing automation platform. Beyond just tracking how campaigns perform, Mailchimp takes it a step further by analyzing data from over half a billion emails to show why campaigns perform, driving informed decisions.

    $0

    per month

    QuickBooks Online Advanced

    Score8.2 out of 10
    N/AQuickBooks Online Advanced is a SaaS-based accounting software designed to scale with growing businesses. It includes the functionalities of QuickBooks Online, as well as more robust business analytics, customization, and resource management.N/A
    Pricing
    Intuit MailchimpQuickBooks Online Advanced
    Editions & Modules
    Free
    $0
    Essentials
    starts at $13
    per month
    Standard
    starts at $20
    per month
    Premium
    starts at $350
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    Intuit MailchimpQuickBooks Online Advanced
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Intuit MailchimpQuickBooks Online Advanced
    Considered Both Products
    Intuit
    No answer on this topic
    Intuit
    Chose QuickBooks Online Advanced
    N/A
    Incentivized
    Chose QuickBooks Online Advanced
    It wasn't as user-friendly and it was not able to handle all my services.
    Incentivized
    Key User Insights
    Would buy again
    88%
    Would buy again
    251 Answers
    92%
    Would buy again
    153 Answers
    Delivers good value for the price
    91%
    Delivers good value for the price
    244 Answers
    89%
    Delivers good value for the price
    137 Answers
    Happy with the feature set
    89%
    Happy with the feature set
    255 Answers
    93%
    Happy with the feature set
    156 Answers
    Lived up to sales and marketing promises
    91%
    Lived up to sales and marketing promises
    215 Answers
    91%
    Lived up to sales and marketing promises
    126 Answers
    Implementation went as expected
    94%
    Implementation went as expected
    247 Answers
    88%
    Implementation went as expected
    134 Answers
    Features
    Intuit MailchimpQuickBooks Online Advanced
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    8.1
    585 Ratings
    5% above category average
    QuickBooks Online Advanced
    -
    Ratings
    WYSIWYG email editor8.1537 Ratings00 Ratings
    Dynamic content8.1519 Ratings00 Ratings
    Ability to test dynamic content8.2499 Ratings00 Ratings
    Landing pages8.3404 Ratings00 Ratings
    A/B testing7.7434 Ratings00 Ratings
    Mobile optimization7.9535 Ratings00 Ratings
    Email deliverability reporting8.8568 Ratings00 Ratings
    List management8.1564 Ratings00 Ratings
    Triggered drip sequences7.7385 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    8.9
    75 Ratings
    11% above category average
    QuickBooks Online Advanced
    -
    Ratings
    Lead nurturing automation7.465 Ratings00 Ratings
    Lead scoring and grading10.01 Ratings00 Ratings
    Data quality management8.372 Ratings00 Ratings
    Automated sales alerts and tasks10.01 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    7.9
    126 Ratings
    4% above category average
    QuickBooks Online Advanced
    -
    Ratings
    Calendaring7.448 Ratings00 Ratings
    Event/webinar marketing8.4112 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    8.2
    124 Ratings
    8% above category average
    QuickBooks Online Advanced
    -
    Ratings
    Social sharing and campaigns8.3116 Ratings00 Ratings
    Social profile integration8.1107 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    8.3
    565 Ratings
    10% above category average
    QuickBooks Online Advanced
    8.2
    226 Ratings
    5% above category average
    Dashboards8.6229 Ratings8.3213 Ratings
    Standard reports8.6560 Ratings8.5226 Ratings
    Custom reports7.9130 Ratings7.7217 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    7.9
    132 Ratings
    4% above category average
    QuickBooks Online Advanced
    -
    Ratings
    API7.9107 Ratings00 Ratings
    Role-based workflow & approvals8.470 Ratings00 Ratings
    Customizability5.62 Ratings00 Ratings
    Integration with Salesforce.com8.554 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM8.647 Ratings00 Ratings
    Integration with SugarCRM8.12 Ratings00 Ratings
    Third-party software integrations7.9109 Ratings00 Ratings
    Customization
    Comparison of Customization features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    -
    Ratings
    QuickBooks Online Advanced
    7.9
    117 Ratings
    4% above category average
    API for custom integration00 Ratings7.796 Ratings
    Plug-ins00 Ratings8.0102 Ratings
    Security
    Comparison of Security features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    -
    Ratings
    QuickBooks Online Advanced
    8.4
    211 Ratings
    3% above category average
    Single sign-on capability00 Ratings8.5185 Ratings
    Role-based user permissions00 Ratings8.3207 Ratings
    General Ledger and Configurable Accounting
    Comparison of General Ledger and Configurable Accounting features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    -
    Ratings
    QuickBooks Online Advanced
    8.2
    234 Ratings
    7% above category average
    Accounts payable00 Ratings8.4221 Ratings
    Accounts receivable00 Ratings8.5220 Ratings
    Cash management00 Ratings8.5194 Ratings
    Bank reconciliation00 Ratings9.1224 Ratings
    Expense management00 Ratings8.5207 Ratings
    Time tracking00 Ratings7.7111 Ratings
    Multi-currency support00 Ratings6.557 Ratings
    Multi-division support00 Ratings7.297 Ratings
    Regulations compliance00 Ratings8.3104 Ratings
    Electronic tax filing00 Ratings8.8127 Ratings
    Self-service portal00 Ratings7.9122 Ratings
    Primary and Secondary Ledgers00 Ratings8.298 Ratings
    Intercompany Accounting00 Ratings8.0100 Ratings
    Journals and Reconciliations00 Ratings8.4200 Ratings
    Enterprise Accounting00 Ratings7.989 Ratings
    Configurable Accounting00 Ratings8.4112 Ratings
    Centralized Rules Framework00 Ratings8.886 Ratings
    Standardized Processes00 Ratings8.4152 Ratings
    Inventory Management
    Comparison of Inventory Management features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    -
    Ratings
    QuickBooks Online Advanced
    6.2
    91 Ratings
    16% below category average
    Inventory tracking00 Ratings6.291 Ratings
    Order Management
    Comparison of Order Management features of Intuit Mailchimp and QuickBooks Online Advanced
    Feature
    Intuit Mailchimp
    -
    Ratings
    QuickBooks Online Advanced
    6.8
    151 Ratings
    8% below category average
    Pricing00 Ratings6.8111 Ratings
    Order entry00 Ratings6.5100 Ratings
    Credit card processing00 Ratings7.2130 Ratings
    Best Alternatives
    Intuit MailchimpQuickBooks Online Advanced
    Small Businesses
    Vbout
    Score9.9 out of 10
    QuickBooks Self-Employed (discontinued)
    Score4.2 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    MYOB
    Score8.3 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Microsoft Dynamics GP
    Score5.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Intuit MailchimpQuickBooks Online Advanced
    Likelihood to Recommend
    8.7
    (608 ratings)
    7.9
    (236 ratings)
    Likelihood to Renew
    10.0
    (55 ratings)
    9.7
    (20 ratings)
    Usability
    8.5
    (477 ratings)
    8.4
    (16 ratings)
    Availability
    9.5
    (6 ratings)
    8.1
    (4 ratings)
    Performance
    8.9
    (7 ratings)
    9.1
    (5 ratings)
    Support Rating
    8.8
    (20 ratings)
    -
    (0 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (3 ratings)
    Implementation Rating
    7.4
    (22 ratings)
    7.4
    (10 ratings)
    Configurability
    10.0
    (2 ratings)
    8.0
    (5 ratings)
    Ease of integration
    8.0
    (4 ratings)
    9.2
    (4 ratings)
    Product Scalability
    9.5
    (6 ratings)
    9.7
    (3 ratings)
    Vendor post-sale
    10.0
    (2 ratings)
    9.2
    (4 ratings)
    Vendor pre-sale
    10.0
    (2 ratings)
    9.1
    (3 ratings)
    User Testimonials
    Intuit MailchimpQuickBooks Online Advanced
    Likelihood to Recommend
    Intuit
    Mailchimp is fairly easy to onboard, even for those who would consider themselves less technologically inclined. It can be as simple as plug-and-play for simpler campaigns or scale up as needed. It also makes it easy to build, send out for internal review and feedback, and track all the needed changes.
    Incentivized
    Read full review
    Intuit
    Well suited for a larger company with many classes that need to be differentiated. It is relatively intuitive to use, whether you have used other versions of QuickBooks, or any other accounting software. Easy to dig into your accounts from wither the Balance Sheet or the Profit and Loss when trying to analyze performance.
    Incentivized
    Read full review
    Pros
    Intuit
    • Mailchimp allows you to manage your mailing list really well. You can subscribe people, unsubscribe people manage the mailing list directly into segments, and what not.
    • Mailchimp has features where you can create campaigns based on your mailing lists and send out newsletters to your subscribers based on a multitude of parameters that you can setup. Such as send email daily, weekly, monthly and they also have event based mails that you can send out.
    • Mailchimp also has a feature where you can design your emails. The look and aesthetics are very important when sending emails to your subscribers and all those needs are addressed here.
    Incentivized
    Read full review
    Intuit
    • Budgeting is easy to input. Our entities have multiple departments, so using classes to separate and report the results of each department is important.
    • Reports are easy to customize to provide meaningful data to the board and department managers.
    • QuickBooks Online Advanced has a large market share of accounting software in use, so it is relatively easy to find new employees with prior experience with QuickBooks Online Advanced.
    • Able to open both entities at the same time, which is helpful due to the number of transactions between the two entities.
    Incentivized
    Read full review
    Cons
    Intuit
    • The pricing tiers do scale quickly so if you have a free newsletter it may get expensive
    • The pricing is based on total emails so if you have users who you only email rarely it might not make sense to use Intuit Mailchimp
    • Customer support can be a bit lacking at times and their docs aren't always the best
    Read full review
    Intuit
    • Continued growth around AI usage and tool.
    • There are still some reporting gaps that make setting up custom reports not absolutely top-tier.
    • There can be a lot of UI clutter as different features keep getting turned on. Can become harder to navigate.
    Incentivized
    Read full review
    Likelihood to Renew
    Intuit
    We've had Mailchimp for about ten years, I want to say. I started with the company about four years ago, and I don't see us ever diverting to another source. It's easy for us to use, and we have all our clients already built into the database. I imagine we'll use them for as long as we have the company.
    Incentivized
    Read full review
    Intuit
    It has become second nature to use Quick Books at the company. If you need a report you log in and pull the report. It helps expedite reconciliation of bank accounts, the automation of most tasks make it easy to get mundane tasks completed quickly.
    Incentivized
    Read full review
    Usability
    Intuit
    It is easy, but some things you need to learn from their resources. Mailchimp is one of the most popular email marketing platforms because it combines email marketing, automation, audience management, and analytics into a single tool that's easy to use and scale. Simple solutions and drag-and-drop edits make it easy.
    Incentivized
    Read full review
    Intuit
    QuickBooks Online Advanced is highly usable and intuitive for most day-to-day financial tasks. Its interface is clear, and core functions such as invoicing, reconciliation, and reporting are easy to perform. While some advanced features like report customization or integrations can be less straightforward, overall the platform offers a smooth and efficient user experience.
    Incentivized
    Read full review
    Reliability and Availability
    Intuit
    I have, in the 4+ years that I've used Mailchimp, never seen an issue that restricted the use of their software/tools. I don't know of a single time when they're system crashed or went down. I could be wrong, but I honestly haven't experienced any issues with outages, errors or unplanned downtime
    Incentivized
    Read full review
    Intuit
    In the 5 years I have been using it, I cannot recall there ever having been an outage or not being able to access the system. Sure, there are issues with internet speeds sometimes that are unrelated to Intuit but it is a very reliable system.
    Incentivized
    Read full review
    Performance
    Intuit
    I haven't noticed any slow speeds from Mailchimp or their tools. I think the landing pages load quickly and look nice. The email reports and editing operates smoothly and doesn't take time to load. Additionally, when I use Mailchimp in conjunction with Zapier + Hubspot I don't notice any drag between any of these tools
    Incentivized
    Read full review
    Intuit
    Since we do not integrate the software with other systems, I do not have any issues with speed related to that. Pages tend to load pretty quickly, but there are times when reports or other pages take a little longer to load than usual. It is not an overly frustrating amount of time, though, and it happens infrequently.
    Incentivized
    Read full review
    Support Rating
    Intuit
    Website tools were easy to use and understand so a novice can easily meet or exceed their client's expectations! Loved that we were able to totally customize so that the e-mail we created conveyed our client's overall messaging consistent with their branding! Client love that we can provide turnkey services to support their sales and marketing teams!
    Incentivized
    Read full review
    Intuit
    No answers on this topic
    Online Training
    Intuit
    No answers on this topic
    Intuit
    The online training is good enough.
    Incentivized
    Read full review
    Implementation Rating
    Intuit
    It's pretty easy to get up and running! There's a slight learning curve on a few things, but once you find where everything is located, you can import your list and send your first email. It really makes our clients feel great to see how quickly they can get that first email out.
    Incentivized
    Read full review
    Intuit
    I did not participate in this part particularly much. The implementation was simple and easy to perform. There were not any major issues that arose during the process. QuickBooks has made the processes pretty streamless and I believe they had anticipated many difficulties ahead of time. This was easy enough
    Incentivized
    Read full review
    Alternatives Considered
    Intuit
    I used Intuit Mailchimp, and I would say other software I used is equally good and competes with Intuit Mailchimp. Well, Intuit Mailchimp's reporting is better, and ActiveCampaign has more affordable pricing, so in the end, it all comes to what you need. What we needed was available in cheaper price in other software as well. But I would definitely say Intuit Mailchimp has its own advantages too.
    Incentivized
    Read full review
    Intuit
    QBO is great because it does accounting very well, and it can integrate well with everything. I appreciate that it has third-party integrations with many other software companies, so we can focus on doing our accounting through QuickBooks while adding other software as needed through those integrations.
    Incentivized
    Read full review
    Scalability
    Intuit
    Mailchimp over the years I've used it has grown in leaps and bounds. They have added so many additional features than were previously available. They are truly an all-in-one marketing platform now. If you're a small operation and just want to add email to your marketing efforts, they're there for you. If you're a larger operation and want to start sending postcard advertisements, they can do that. If you'd good with that and want to kick up your marketing by going social, you can do that on their platform. They are truly able to be as small as you need, but also get quite large in whatever it is you'd like to do through their system.
    Incentivized
    Read full review
    Intuit
    Software is very flexible
    Incentivized
    Read full review
    Return on Investment
    Intuit
    • One of my retail web store clients was sending out email specials and notices about once a month. After clicking the send button, we would watch Google Analytics and the current site users would light up immediately. Often, the current site visitors would pop up to 20, 30 or more after the email was sent. On a normal day, seeing 1 or 2 online users would be OK.
    • Pretty much in all cases, we could see an uptick in positive activity after sending out a Intuit Mailchimp email to a list.
    Incentivized
    Read full review
    Intuit
    • Spreadsheet sync reduces manual data entry significantly. Exporting data into my customized Excel workbook that has complex formulas and macros for automating makes uploading changes and reconfiguring easy and convenient, saving a lot of time.
    • Automating AP approval has reduced lost paper copies, improved internal controls, and reduced audit findings.
    • Having banking connections has improved cash flow management, streamlined credit card expenses and reconciliation. I have found that utilizing it for my primary operating account actually makes things more difficult and can easily double-post payments, so I avoid using it on the checking account. It has been well for the credit card account, though.
    Incentivized
    Read full review
    ScreenShots

    Intuit Mailchimp Screenshots

    Screenshot of Mailchimp's advanced analytics and reporting tools. These are used to monitor trends, track performance, and get actionable insights that help users to create better campaigns and drive customer engagement.Screenshot of Mailchimp's precise audience segmentation. Its AI simplifies the workflow by generating complex customer segments for highly personalized campaigns.Screenshot of omnichannel marketing. Campaigns can be built across multiple channels, and then managed from one convenient place.Screenshot of marketing automations with the Customer Journey Builder. This is used to reach the right people with the right message at exactly the right time, which helps to drive more repeat business, increase customer retention, and see more orders.Screenshot of Mailchimp's SMS marketing. SMS can be integrated into email, automations, and social campaigns.Screenshot of Mailchimp's AI, used to deliver relevant content faster. It can generate professionally written, on-brand marketing emails with the press of a button. The user only needs to review, edit, and send.