MailerLite vs. Pipedrive

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
MailerLite
Score 8.8 out of 10
Small Businesses (1-50 employees)
MailerLite is an email marketing platform for small businesses, creators, and ecommerce brands, used to automate the customer journey and grow a customer list. Users can send unlimited emails with every plan. Pricing starts at $10/month. MailerLite enables users to: Grow and engage their audience - Build newsletters, forms, pop-ups, landing pages, and even full websites with a Drag and drop builder that offers total creative control over designs. 150 customizable…
$10
per month
Pipedrive
Score 8.4 out of 10
N/A
Pipedrive is a customer relationship management (CRM) software built to help small teams to drive sales.
$24
per month per seat
Pricing
MailerLitePipedrive
Editions & Modules
Free
$0
per month 1 user
Growing
$10
per month 3 users
Advanced
$20
per month Unlimited users
Enterprise
Custom pricing
per month
Essential
$24
per month per seat
Advanced
$49
per month per seat
Professional
$69
per month per seat
Power
$79
per month per seat
Enterprise
$129
per month per seat
Offerings
Pricing Offerings
MailerLitePipedrive
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeOptionalNo setup fee
Additional DetailsAdditional 30% discount available to Non-profit organizations. Up to a 10% for paying yearly.Monthly plans are available. The Essentials monthly plan at $24 per month.
More Pricing Information
Community Pulse
MailerLitePipedrive
Features
MailerLitePipedrive
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
MailerLite
8.8
88 Ratings
9% above category average
Pipedrive
-
Ratings
WYSIWYG email editor9.577 Ratings00 Ratings
Dynamic content9.069 Ratings00 Ratings
Ability to test dynamic content7.563 Ratings00 Ratings
Landing pages8.566 Ratings00 Ratings
A/B testing8.854 Ratings00 Ratings
Mobile optimization8.469 Ratings00 Ratings
Email deliverability reporting9.377 Ratings00 Ratings
List management9.276 Ratings00 Ratings
Triggered drip sequences9.051 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
MailerLite
6.9
76 Ratings
11% below category average
Pipedrive
-
Ratings
Dashboards6.01 Ratings00 Ratings
Standard reports8.876 Ratings00 Ratings
Custom reports6.01 Ratings00 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
MailerLite
9.4
69 Ratings
15% above category average
Pipedrive
-
Ratings
Email Previews9.469 Ratings00 Ratings
Sales Force Automation
Comparison of Sales Force Automation features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
7.9
68 Ratings
1% above category average
Customer data management / contact management00 Ratings8.624 Ratings
Workflow management00 Ratings7.621 Ratings
Territory management00 Ratings6.514 Ratings
Opportunity management00 Ratings8.365 Ratings
Integration with email client (e.g., Outlook or Gmail)00 Ratings8.764 Ratings
Contract management00 Ratings8.217 Ratings
Quote & order management00 Ratings7.214 Ratings
Interaction tracking00 Ratings8.521 Ratings
Channel / partner relationship management00 Ratings7.116 Ratings
Customer Service & Support
Comparison of Customer Service & Support features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
2.9
7 Ratings
90% below category average
Case management00 Ratings4.76 Ratings
Call center management00 Ratings1.15 Ratings
Help desk management00 Ratings3.16 Ratings
Marketing Automation
Comparison of Marketing Automation features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
7.5
49 Ratings
4% below category average
Lead management00 Ratings7.449 Ratings
Email marketing00 Ratings7.513 Ratings
CRM Project Management
Comparison of CRM Project Management features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
6.7
67 Ratings
14% below category average
Task management00 Ratings7.964 Ratings
Billing and invoicing management00 Ratings4.15 Ratings
Reporting00 Ratings8.163 Ratings
CRM Reporting & Analytics
Comparison of CRM Reporting & Analytics features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
7.7
68 Ratings
0% above category average
Forecasting00 Ratings7.619 Ratings
Pipeline visualization00 Ratings8.268 Ratings
Customizable reports00 Ratings7.516 Ratings
Customization
Comparison of Customization features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
6.3
64 Ratings
20% below category average
Custom fields00 Ratings8.464 Ratings
Custom objects00 Ratings8.454 Ratings
Scripting environment00 Ratings1.04 Ratings
API for custom integration00 Ratings7.646 Ratings
Security
Comparison of Security features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
6.7
62 Ratings
23% below category average
Single sign-on capability00 Ratings6.112 Ratings
Role-based user permissions00 Ratings7.260 Ratings
Social CRM
Comparison of Social CRM features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
1.1
5 Ratings
149% below category average
Social data00 Ratings1.15 Ratings
Social engagement00 Ratings1.15 Ratings
Integrations with 3rd-party Software
Comparison of Integrations with 3rd-party Software features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
3.6
7 Ratings
70% below category average
Marketing automation00 Ratings3.67 Ratings
Compensation management00 Ratings3.54 Ratings
Platform
Comparison of Platform features of Product A and Product B
MailerLite
-
Ratings
Pipedrive
8.2
61 Ratings
8% above category average
Mobile access00 Ratings8.261 Ratings
Best Alternatives
MailerLitePipedrive
Small Businesses
Vbout
Vbout
Score 9.9 out of 10
Salesmate
Salesmate
Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Creatio
Creatio
Score 9.1 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Creatio
Creatio
Score 9.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MailerLitePipedrive
Likelihood to Recommend
9.0
(88 ratings)
7.9
(72 ratings)
Likelihood to Renew
9.1
(2 ratings)
8.0
(3 ratings)
Usability
9.2
(25 ratings)
9.0
(25 ratings)
Availability
-
(0 ratings)
8.2
(1 ratings)
Support Rating
9.4
(4 ratings)
8.5
(15 ratings)
Implementation Rating
-
(0 ratings)
8.2
(1 ratings)
User Testimonials
MailerLitePipedrive
Likelihood to Recommend
Mailerlite
I didn't have much luck when testing other similar tools and since we tested with free plan, we couldn't commit to something else if we couldn't get basic stuff fixed. That's when we switched to MailerLite, and their support was great and super helpful all the way (during our free plan, especially). Plus, they're super budget-friendly for startups, so I highly recommend.
Read full review
Pipedrive Inc.
Pipedrive is a fantastic tool to help monitor and track lead generation and referral sources. It helps maintain accountability with the sales team and helps ensure that we are doing appropriate marketing to maintain a steady influx of cases. The weekly and quarterly sales reports that it can generate are incredibly helpful and insightful. They help inform us of what we need to focus on each quarter/year.
Read full review
Pros
Mailerlite
  • Offers a user-friendly interface, making it simple to create beautiful forms, group subscribers, and automate emails.
  • Includes email automation workflows in their free plan - the only provider I know of that doesn't charge you after one month or hit you with "transaction fees".
  • Excellent video tutorial library so you can learn email marketing as a beginner without feeling overwhelmed.
Read full review
Pipedrive Inc.
  • Great visual visibility of the funnel plus easy to drag the deals across the stages
  • The email integration that collects all relevant communication (also through the possibility of adding a deal-specific Pipedrive address on BCC)
  • The integration with Pandadoc, which we use a lot, so that Pipedrive keeps a really handy overview of the documents we have sent out / which have been signed
Read full review
Cons
Mailerlite
  • EVERYONE should be allowed to at least use the AI bot chat feature. This doesn't take a person and is such basic customer service that it should be offered at all levels.
  • It would be nice if MailerLite worked better with AddEvent icons
  • When emailing support it took days to get a response (after an agent escalated the issue). Some concerns are more urgent and email support shouldn't mean bad support.
Read full review
Pipedrive Inc.
  • Showing the customers name on the pipeline page. Right now I can only get it to show the brand name twice. I wish it would replace the second brand name with the main point of contact.
  • Better reporting tools. Their reporting tools are not easy to pick up. I've spent time trying to figure it out and it isn't something I can pick up on quickly.
  • Better training options. I wish I had a personal trainer to walk me through the best way to use Pipedrive so I can get the most out of it.
Read full review
Likelihood to Renew
Mailerlite
Mailerlite is awesome and it does everything I need and then some. They're always innovating and adding new features, and their team is flippin' amazing. Can't see myself ever switching. They may not have everything, but looking at how well their team works, they'll get there for sure and I'm willing to wait.
Read full review
Pipedrive Inc.
-2 for Its cost and +8 for the need of tracking of leads and monitoring of team.
Read full review
Usability
Mailerlite
I find it very easy to use, intuitive with a clean interface and drag and drop functionality where that adds value. It's quite configurable for our brand and the template and duplication options are very useful as we reuse a lot of content.
Read full review
Pipedrive Inc.
Pipedrive is easy to use and has a clean interface so we can follow up accurately. Its custom features help manage leads and evaluate team performance. It saves time and improves efficiency. Pipedrive is stable and supports integrations and automation.
Read full review
Support Rating
Mailerlite
Whenever I contact Support, either via email or through online chat, I always get a speedy response that gives me the answer I need. The AI Agent on the online chat is excellent and has helped me so much on numerous occasions.
Read full review
Pipedrive Inc.
Between quick video tutorials and having very quick feedback from their support teams, it is one of the main reasons I would recommend Pipedrive. It is critical, especially when setting up the platform to meet your companies needs, that a solid support team like Pipedrive has is there to make the transition easier.
Read full review
Implementation Rating
Mailerlite
No answers on this topic
Pipedrive Inc.
Experiment is the only way to start
Read full review
Alternatives Considered
Mailerlite
MailerLite has similar features to the tools mentioned above. The main advantage is that it is very complete in its free version. This is ideal for those who are starting out and want to try a complete email marketing platform.
Read full review
Pipedrive Inc.
I much prefer the interface of Pipedive when compared to Zoho. Much more user friendly and the team is always readily available when we need them. Pipedrive allowed for many custom integrations to be added, as Zoho was a tad more complicated to manipulate. We would not go back to Zoho in any case.
Read full review
Return on Investment
Mailerlite
  • Gives us the ability to track the popularity of content in our email as well as who has read the content.
  • The customizable layout gives us the opportunity to be creative and have our culture shine through our company communication.
  • The ability to see who has un-subscribed helps our HR department to see who isn't receiving important company information so we can ask them to re-subscribe.
  • Helps our company to be more transparent and communicate more effectively.
Read full review
Pipedrive Inc.
  • Great on setup which made our work easier and less technically equipped people can manage a lot of things(compared to SalesForce where you need to hire a developer to set it up)
  • We were able to integrate our calling system easily and get things going on the lead calling aspect.
  • Great multipipeline option where we were able to manage both organisations under one roof.
Read full review
ScreenShots

MailerLite Screenshots

Screenshot of reports, that can include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.Screenshot of automations for every subscriber journeyScreenshot of the MailerLite landing page builderScreenshot of an example newsletterScreenshot of some of the over 150 templates availableScreenshot of where to find MailerLite's integrations

Pipedrive Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of