Likelihood to Recommend Mailigen is great for designing and scheduling campaigns that do not require expert knowledge in the field. Creating specific lists, segmentation, & scheduling campaigns are very straightforward and user-friendly. Do not use Mailigen for email marketing blasts! If you are unable to provide documented evidence that the user 'Opt-in' to receive your campaigns, then expect the campaign to be flagged or contacted by your Mailigen Account Manager. You must comply with the CAN-SPAM Act ... no ifs, ands, or buts!
Read full review In my opinion, for content sites such as blogs and magazines, Moosend is highly recommended. For ecommerce sites, not recommended as SMS marketing feature not added with Moosend.
Read full review Pros Mail deliverability. MailiGen gets the mail delivered. We have our own data centre hosting and servers but struggled to get our bulk mails reliably delivered. Since we switched to MailiGen delivery rates have more than tripled. Template editor and tools. There is a rich assortment of tools for preparation of mailers. They are easy to use and we often train customers is a single 2 hour session. Mail List security and manageability. Cloud based mail lists are important best practices for some of our corporate customers, who often store mail address lists in Excel. These lists get lost, damaged and stolen. The MailiGen list management tools centralize list storage and provide tools for segmentation, importing and exporting. Stats!! The mail campaign stats that MailiGen provides are world class. They are simple to understand and rich in depth. Our customers love the stats. Read full review Moosend is the best application to trace the business development and to create ideas through email marketing This tool is helpful in the atomization of developments on a certain level It promotes business opportunities in the market with innovation and ideas Read full review Cons Segment creating could be more functional and may include statistics from previous mails. Time to time I need to use more advanced functions like "send information to people who clicked on link A". It does not allow the user to choose mobile/tablet friendly templates. I'd like to decide myself. Read full review If you have more than 1000 subscribers you will be required to upgrade to the Pro plan. Free plan users have limited customer support. Read full review Likelihood to Renew We are satisfied with this cooperation and we don't see why we should change email marketing service provider at this point. Excellent service and rapid new feature development keeps us very satisfied.
Read full review Usability Although it is easy to use for basic users and people with no experience in e-mail marketing, but for more advanced users it still lacks functionality - really advanced filtering - on it's web interface. However everything is possible once you use API.
Read full review Support Rating Although time to time I send a support ticket, but more frequently I use the live support option on their website. I get instant feedback and feel that my problem is addressed immediately.
Read full review Implementation Rating With most systems it is faily easy. It offers CSV import so transferring contacts should be easy.
Read full review Alternatives Considered Mailigen falls short to
Listrak due to
Listrak 's far superior contact, conversion, and message analytics. Some features are unavailable or not easily integrated with the Mailigen platform compared to its competition, but features such as model acquisition & shopping cart abandonment are available. The ability to integrate such features into your website may be easier when using a competitors platform, but easy usability comes with a price. Extra perks such Coupon managers & etc. are useful features that allow you to generate Barcodes & QR codes, as well as track various data analytics when implementing this feature. Small items as such are what Mailigen lacks in comparison to its competitors, but their price point kicks the rest out of the water if you can live without some of the bells and whistles.
Read full review Moosend is known as more of an industry standard than
BuzzStream (which is a more budget tool), and it shows.
BuzzStream has clearly cut corners in areas of usability and general UI, where Moosend, on the other hand, seems to have done it right from the beginning. Moosend is so much less clunky than the other tools we evaluated.
Read full review Return on Investment Better delivery of mail campaigns giving better ROI numbers Better stats so that we can assess what works and what does not. Read full review Moosend is quite affordable (500,000 emails for $500), so it's easy to see an ROI. It only takes a few recipients converting to make a campaign worth the spend. Read full review ScreenShots