Mailjet vs. Twilio SendGrid

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mailjet
Score 8.3 out of 10
N/A
Mailjet is an email solution designed for both marketers and developers. Mailjet allows them to create, send, and track marketing and transactional emails via a user interface or APIs. EMAIL MARKETING Mailjet’s user interface is available in 5 languages (English, French, German, Spanish, and Italian) and enables marketing teams to create, test, and send emails. Its drag & drop email builder helps users create responsive emails. The user management…
$17
per month
Twilio SendGrid
Score 6.9 out of 10
N/A
Twilio SendGrid Marketing Campaigns provides users with segmentation, campaign editing, and deliverability. According to the vendor, Twilio SendGrid Marketing Campaigns is trusted by over 80,000 customers globally, including Airbnb, Spotify and Uber. Twilio SendGrid Marketing Campaigns aims to help users by providing: MORE EFFICIENT EMAIL BUILDING The campaign building process is free from frustrating, rigid step-by-step wizards that slow users down. The vendor says…
$15
per month
Pricing
MailjetTwilio SendGrid
Editions & Modules
Essential
$17
per month
Premium
$27
per month
Free
Free
Enterprise
Custom Pricing
Basic
$15
per month
Advanced
$60
per month
Free
Free
Offerings
Pricing Offerings
MailjetTwilio SendGrid
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsThe Essentials plan contains Mailjet’s core feature. Premium includes advanced features to leverage email strategy. A discount is available for annual billing.
More Pricing Information
Community Pulse
MailjetTwilio SendGrid
Considered Both Products
Mailjet
Chose Mailjet
Mailjet is just pretty straightforward there is no more "rocket science" needed to create/design templates for general marketing campaigns or for automation campaigns. For general campaigns, it can be compared with Mailchimp or Active, and yes maybe in my particular opinion Acti…
Twilio SendGrid
Chose Twilio SendGrid
Brevo was cheaper and doesn't support the spam testing but in my experience their support was much , much better.
Chose Twilio SendGrid
Originally our engineering team selected SendGrid because it was a well-known brand and highly regarded as the leader in email deliverability services. My executive team at the time was familiar with the brand as well, and had worked with key stakeholders at SendGrid prior to …
Chose Twilio SendGrid
If I consider the the easiness in functionality of Email Editor in SendGrid Marketing Email software, it matches my expectations. I don't need to train my colleagues for the usage of this software. In my absence also anyone can create email campaigns and send it very easily. So …
Chose Twilio SendGrid
I started using this application only because of its accuracy in newsletters. Once I started using this application for my product promotions I got very positive results. After couple of successful promotional email campaigns I realized a significant increase in transactional …
Features
MailjetTwilio SendGrid
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mailjet
8.3
15 Ratings
4% above category average
Twilio SendGrid
7.0
50 Ratings
13% below category average
WYSIWYG email editor10.013 Ratings8.437 Ratings
Dynamic content6.010 Ratings6.840 Ratings
A/B testing5.08 Ratings8.430 Ratings
Mobile optimization10.014 Ratings8.138 Ratings
Email deliverability reporting10.015 Ratings6.350 Ratings
List management9.015 Ratings6.144 Ratings
Ability to test dynamic content00 Ratings5.238 Ratings
Landing pages00 Ratings7.924 Ratings
Triggered drip sequences00 Ratings5.924 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mailjet
10.0
14 Ratings
27% above category average
Twilio SendGrid
6.8
50 Ratings
11% below category average
Dashboards10.014 Ratings6.148 Ratings
Standard reports10.014 Ratings6.648 Ratings
Custom reports00 Ratings7.831 Ratings
Pre-Send Testing
Comparison of Pre-Send Testing features of Product A and Product B
Mailjet
-
Ratings
Twilio SendGrid
8.1
12 Ratings
2% above category average
URL Validation00 Ratings7.511 Ratings
Link Tracking00 Ratings7.712 Ratings
Image Validation00 Ratings8.59 Ratings
Inbox Display00 Ratings7.711 Ratings
Email Accessibility Tools00 Ratings8.412 Ratings
Spelling and Grammar Check00 Ratings8.09 Ratings
Spam Testing00 Ratings8.011 Ratings
Email Previews00 Ratings8.812 Ratings
Best Alternatives
MailjetTwilio SendGrid
Small Businesses
Mad Mimi
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Score 10.0 out of 10
Mad Mimi
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Score 10.0 out of 10
Medium-sized Companies
VerticalResponse
VerticalResponse
Score 10.0 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 9.3 out of 10
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User Ratings
MailjetTwilio SendGrid
Likelihood to Recommend
9.0
(15 ratings)
6.0
(61 ratings)
Likelihood to Renew
-
(0 ratings)
7.0
(1 ratings)
Usability
-
(0 ratings)
6.3
(8 ratings)
Support Rating
-
(0 ratings)
3.0
(9 ratings)
User Testimonials
MailjetTwilio SendGrid
Likelihood to Recommend
Sinch (formerly CLX Communications)
I raised a ticket. It’s been four days and they won’t reply. So I raised another ticket asking why they are not replying. The issue was quite urgent. Then in a very short time, I saw the ticket was closed. So they have time to close my ticket, but they don’t have time or they don’t want to reply to a ticket. Very interesting.

Their attitude of doing nothing is the worst and the rudest I’ve ever seen in my years of working with several email service companies. And I see that they blame this on the pandemic. But many other good companies, they are not doing this. Your problem is your problem, don’t try to blame someone else.

So, please DO NOT buy it, consider others.
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Twilio
If you're prepared to build out your whole staff UX, audience creation, email production, and analytics on your own using API, this tool may have that flexibility. If you require a sturdy drag and drop production tool, this tool has it but at the expense of a lot of other critical functionality. Out of the box analytics/reporting, is extremely limited. Complex queries, even something like pulling those who haven't engaged in email within a certain time period, is clunky. If you require any support at all, this is not the tool for you. I'm a deliverability consultant and have used many of the top email marketing tools and SendGrid has been extremely difficult for my team. I do not recommend it. Shiny and bright during sales, pretty disappointing thereafter.
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Pros
Sinch (formerly CLX Communications)
  • Mailjet is good at "links", it's really easy to link your content and photos to outside links.
  • Mailjet is good at getting emails out in a timely fashion.
  • Mailjet is really cost-effective compared to their competitors for what all you get.
Read full review
Twilio
  • Managing email lists / audiences is easy with features like groups and segments.
  • They provide pre-built email templates that are very easy to modify. It is also super easy to create new email templates with their drag-and-drop email builder.
  • Provides clear / easy-to-read analytics of email campaigns.
  • I can easily import large email contact lists all at once or add a user manually one-at-a-time, when needed.
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Cons
Sinch (formerly CLX Communications)
  • Customer service is not excellent.
  • My email list's integrity was in question. They repeatedly turned off our service questioning my results.
  • Multiple times I went to use the service in need of sending out an email and our service was not working.
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Twilio
  • Not necessarily their Email API but their email in general - they are currently in beta for automated email sequences but are still bare bones. Much more work is needed before it can be used mainstream and be able to convert everything to SendGrid.
  • Helping with warming up our dedicated IP for the best-sending score.
  • We seem to hit the promotions folder a decent amount (maybe the IP problem above) and even a lot of their emails hit my spam or promotions folder (whether they be transactional or marketing) which isn't a great sign when trusting an ESP.
  • Transactional email sequences would be a huge plus.
  • Now that Twilio owns SenGrid, having an integrated platform where you could see all our transactional emails together.
  • Better reporting and split reporting between transactional and marketing emails.
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Usability
Sinch (formerly CLX Communications)
No answers on this topic
Twilio
It is usable but needs improvement in overall user experience and ease of use. A new joinee/anyone new to the tool would need more tarining currently before he can use the platform seamlessly. The set-up to value realization time for Twilio SendGrid customers is generally high because of this concern.
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Support Rating
Sinch (formerly CLX Communications)
No answers on this topic
Twilio
Twilio SendGrid Email API is everything we want it to be, and we have no reason to look for any other solution. Features and pricing match exactly what we need. As developers for SaaS products, Twilio SendGrid Email API provides a great service. I hope that they stay this way and don't inflate the service with too many marketing oriented features, because there are other tools for that and Twilio SendGrid Email API is a API for sending email first and foremost.
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Alternatives Considered
Sinch (formerly CLX Communications)
Mailjet was much easier to set up, and much more affordable for us than other solutions we evaluated, such as SendGrid. SendGrid may be better suited for organizations with larger volumes or more technical staff, but for us, Mailjet was a superior solution at this time. We also looked at other competitors, but Mailjet impressed us the most with their ease of use and excellent customer support.
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Twilio
Sendgrid has a lot of features that other providers have and a few more - like the dynamic template builder, which AWS SES doesn't have. We choose the provider based on the scenario of use and the provider we're using. If we're going to be making regular changes to a template, then we'd go with Sendgrid, as the changes will be easier to make and don't necessarily require developer intervention.
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Return on Investment
Sinch (formerly CLX Communications)
  • Changing from active campaign to Mailjet decreased our mail spend by more than 50% in savings.
  • Been able to send so many emails for different campaigns increases our retention with active users who became engaged users. In our case, it is important to be in constant communication with customers.
  • Mailjet needs to be complemented with other tools, such as Zapier, in order to create better implementations. It might cost you for additional software but it is still cheaper than solutions that charge you by the number of users.
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Twilio
  • As it was cheaper than the transactional service we previously used, it saved costs.
  • The API was relatively easy to work with so it helped us ship the service and test it quickly.
  • We still use the transactional email service, even though we recognize its limits as it meets our immediate needs.
Read full review
ScreenShots

Mailjet Screenshots

Screenshot of Passport, which is Mailjet’s email editor used to create responsive emails and collaborate in real-time with other users inside the builder.Screenshot of the real-time collaboration tool.Screenshot of the statistics dashboard used to track campaign performance.Screenshot of an example of emails sent via SMTP relay or Send API.Screenshot of the drag-and-drop email automations builder