Makesbridge vs. Ortto

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Makesbridge
Score 8.5 out of 10
Mid-Size Companies (51-1,000 employees)
Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.
$30
per month
Ortto
Score 8.8 out of 10
Mid-Size Companies (51-1,000 employees)
Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…
$509
per month
Pricing
MakesbridgeOrtto
Editions & Modules
Mini
$29
per month (1 account)
SMB
$75
per month (1 account)
MKS PRO
$150
per month (5 accounts)
Enterprise
$500
per month (10 accounts)
Engage
$1,500
per month (25 accounts)
Pay As You Go
$0
Custom Pricing
Professional
$509/mo, paid annually
per month
Business
$849/mo, paid annually
per month
Enterprise
$1,699/mo, paid annually
per month
Offerings
Pricing Offerings
MakesbridgeOrtto
Free Trial
YesYes
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
YesNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.—
More Pricing Information
Community Pulse
MakesbridgeOrtto
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
MakesbridgeOrtto
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Makesbridge
7.7
7 Ratings
0% below category average
Ortto
9.0
11 Ratings
15% above category average
WYSIWYG email editor6.97 Ratings8.911 Ratings
Dynamic content8.05 Ratings8.98 Ratings
Ability to test dynamic content8.06 Ratings8.98 Ratings
Landing pages7.04 Ratings00 Ratings
A/B testing8.45 Ratings8.98 Ratings
Mobile optimization7.96 Ratings8.910 Ratings
Email deliverability reporting8.27 Ratings9.911 Ratings
List management7.27 Ratings8.911 Ratings
Triggered drip sequences8.26 Ratings8.911 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
5% above category average
Ortto
9.2
11 Ratings
17% above category average
Lead nurturing automation8.26 Ratings9.911 Ratings
Lead scoring and grading7.66 Ratings00 Ratings
Data quality management8.26 Ratings8.910 Ratings
Automated sales alerts and tasks8.26 Ratings8.99 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Makesbridge
8.1
6 Ratings
6% above category average
Ortto
8.9
9 Ratings
16% above category average
Calendaring7.76 Ratings00 Ratings
Event/webinar marketing8.44 Ratings8.99 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Makesbridge
8.8
6 Ratings
16% above category average
Ortto
8.9
8 Ratings
17% above category average
Social sharing and campaigns8.54 Ratings00 Ratings
Social profile integration9.13 Ratings8.98 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Makesbridge
8.0
7 Ratings
6% above category average
Ortto
8.9
12 Ratings
17% above category average
Dashboards7.67 Ratings8.912 Ratings
Standard reports8.47 Ratings8.912 Ratings
Custom reports8.17 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Makesbridge
7.6
6 Ratings
0% above category average
Ortto
8.9
9 Ratings
16% above category average
API7.14 Ratings8.98 Ratings
Role-based workflow & approvals8.15 Ratings00 Ratings
Customizability7.26 Ratings8.99 Ratings
Integration with Salesforce.com8.26 Ratings8.97 Ratings
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MakesbridgeOrtto
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Score 9.5 out of 10
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Score 9.5 out of 10
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Score 9.3 out of 10
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Score 9.3 out of 10
Enterprises
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User Ratings
MakesbridgeOrtto
Likelihood to Recommend
8.2
(7 ratings)
8.9
(12 ratings)
Likelihood to Renew
9.1
(2 ratings)
-
(0 ratings)
Usability
8.8
(2 ratings)
-
(0 ratings)
Availability
9.1
(2 ratings)
-
(0 ratings)
Performance
9.1
(1 ratings)
-
(0 ratings)
Support Rating
8.2
(2 ratings)
-
(0 ratings)
Online Training
5.5
(1 ratings)
-
(0 ratings)
User Testimonials
MakesbridgeOrtto
Likelihood to Recommend
Makesbridge Technology
Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
Read full review
Ortto
Autopilot has a friendly and bright appeal offering a code-free automation experience that makes it easy to build complex automated workflows. Anyone can start creating workflows using the drag-and-drop builder even without technical knowledge. Teams utilize the notes and graphics feature to collaborate on automation workflows providing a much easier way to understand workflows created by someone else.
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Pros
Makesbridge Technology
  • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
  • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
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Ortto
  • Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment.
  • Easy and powerful email editing and creation built-in. No need for email template coding.
  • Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time.
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Cons
Makesbridge Technology
  • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
  • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
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Ortto
  • Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others.
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Likelihood to Renew
Makesbridge Technology
Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
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Ortto
No answers on this topic
Usability
Makesbridge Technology
I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
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Ortto
No answers on this topic
Reliability and Availability
Makesbridge Technology
Their tech support staff is the BEST I have worked with!
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Ortto
No answers on this topic
Performance
Makesbridge Technology
Best tech support in the software industry.
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Ortto
No answers on this topic
Support Rating
Makesbridge Technology
While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
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Ortto
No answers on this topic
Alternatives Considered
Makesbridge Technology
Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
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Ortto
How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! The other tools are also great but more a "complete package solution" with a lot of options. And that can be overwhelming. So if you want a great easy-to-use workflow/automation builder and less of all the other options Autopilot is a great start.
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Return on Investment
Makesbridge Technology
  • Good customer service and allows us to use our leads without much restriction.
  • Price still considered quite high for a very small business like us.
Read full review
Ortto
  • Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager.
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ScreenShots

Makesbridge Screenshots

Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

Ortto Screenshots

Screenshot of Creates a single view of the customer journey to create more meaningful connections with an audience in the moments that matter.Screenshot of Custom activities that represent product-qualifying actions or behaviors that lead to growth, that can be used to enter people into customer journeys, create target audiences, or build reports and dashboards.Screenshot of Ortto can create pop-ups, forms, bars, notifications, screen takeovers, banners, reactions, spin wheels, surveys, videos, countdowns and collect feedback. Contacts captured from tracked forms can be added to customer journeys.Screenshot of Event-based journeys can be built in minutes and help to create connections with customers. Journeys can include email, SMS, and in-app messaging for critical customer moments.Screenshot of A drag and drop editor can be used to achieve pixel-perfect designs and go beyond opens and click-throughs and attribute revenue to every email.Screenshot of Business Intelligence reporting, not just open and click rates. Ortto gives businesses instant, real-time access to simplified business intelligence, reporting, and dashboard tools with built-in revenue attribution to track the metrics that matter.