TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Makesbridge

    Score8.5 out of 10
    Small Businesses (1-50 employees)
    Makesbridge is a marketing automation product designed for SMBs, featuring core marketing capabilities. It is an on-demand product that is delivered without long-term contracts via a monthly subscription.

    $30

    per month

    Terminus ABM Platform

    Score8 out of 10
    Mid-Size Companies (51-1,000 employees)
    Supporting B2B strategies, the Terminus platform offers tactical playbooks that help teams meet accounts throughout their entire lifecycle. It is a platform rooted in first-party data that surrounds buyers with engaging digital experiences from account acquisition to expansion and renewal. The Terminus engine is built to drive ROI, minimize fraud, prioritize brand safety, and turn intent into relevant, actionable insight for GTM teams. Key benefits of Terminus: - Relevant…N/A
    Pricing
    MakesbridgeTerminus ABM Platform
    Editions & Modules
    Mini
    $29
    per month (1 account)
    SMB
    $75
    per month (1 account)
    MKS PRO
    $150
    per month (5 accounts)
    Enterprise
    $500
    per month (10 accounts)
    Engage
    $1,500
    per month (25 accounts)
    Pay As You Go
    $0
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    MakesbridgeTerminus ABM Platform
    Free Trial
    YesNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeNo setup feeRequired
    Additional DetailsMakesbridge offers a range of pricing plans and packages to comfortably accommodate any combinate of needs and budget. Pay As You Go plans are just that - companies only pay for what they use in a given month. Alternative packages - PRO, Enterprise and Engage - are for companies with consistent use patterns and willingness to pay a minimum monthly fee. In all cases there is no long term obligation; 30 days notice is all that's required to cancel a PRO, Enterprise or Engage.—
    More Pricing Information
    Community Pulse
    MakesbridgeTerminus ABM Platform
    Considered Both Products
    Makesbridge Technology
    No answer on this topic
    Terminus
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    100%
    Would buy again
    10 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    10 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    10 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    10 Answers
    Implementation went as expected
    No answers on this topic
    100%
    Implementation went as expected
    10 Answers
    Features
    MakesbridgeTerminus ABM Platform
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    7.7
    7 Ratings
    0% below category average
    Terminus ABM Platform
    -
    Ratings
    WYSIWYG email editor6.97 Ratings00 Ratings
    Dynamic content8.05 Ratings00 Ratings
    Ability to test dynamic content8.06 Ratings00 Ratings
    Landing pages7.04 Ratings00 Ratings
    A/B testing8.45 Ratings00 Ratings
    Mobile optimization7.96 Ratings00 Ratings
    Email deliverability reporting8.27 Ratings00 Ratings
    List management7.27 Ratings00 Ratings
    Triggered drip sequences8.26 Ratings00 Ratings
    Lead Management
    Comparison of Lead Management features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    8.1
    6 Ratings
    2% above category average
    Terminus ABM Platform
    -
    Ratings
    Lead nurturing automation8.26 Ratings00 Ratings
    Lead scoring and grading7.66 Ratings00 Ratings
    Data quality management8.26 Ratings00 Ratings
    Automated sales alerts and tasks8.26 Ratings00 Ratings
    Campaign Management
    Comparison of Campaign Management features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    8.1
    6 Ratings
    7% above category average
    Terminus ABM Platform
    -
    Ratings
    Calendaring7.76 Ratings00 Ratings
    Event/webinar marketing8.44 Ratings00 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    8.8
    6 Ratings
    15% above category average
    Terminus ABM Platform
    -
    Ratings
    Social sharing and campaigns8.54 Ratings00 Ratings
    Social profile integration9.13 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    8.0
    7 Ratings
    6% above category average
    Terminus ABM Platform
    -
    Ratings
    Dashboards7.67 Ratings00 Ratings
    Standard reports8.47 Ratings00 Ratings
    Custom reports8.17 Ratings00 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Makesbridge and Terminus ABM Platform
    Feature
    Makesbridge
    7.6
    6 Ratings
    0% below category average
    Terminus ABM Platform
    -
    Ratings
    API7.14 Ratings00 Ratings
    Role-based workflow & approvals8.15 Ratings00 Ratings
    Customizability7.26 Ratings00 Ratings
    Integration with Salesforce.com8.26 Ratings00 Ratings
    Best Alternatives
    MakesbridgeTerminus ABM Platform
    Small Businesses
    Vbout
    Score9.9 out of 10
    No answers on this topic
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Foundry ABM
    Score8 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    6sense
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MakesbridgeTerminus ABM Platform
    Likelihood to Recommend
    8.2
    (7 ratings)
    8.1
    (30 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (3 ratings)
    Usability
    8.8
    (2 ratings)
    -
    (0 ratings)
    Availability
    9.1
    (2 ratings)
    -
    (0 ratings)
    Performance
    9.1
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    8.2
    (2 ratings)
    -
    (0 ratings)
    Online Training
    5.5
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    MakesbridgeTerminus ABM Platform
    Likelihood to Recommend
    Makesbridge Technology
    Makesbridge is great for email marketing and Salesforce integration. It is great for a startup or large company. Support is terrific. You can't go wrong with the service.
    Read full review
    Terminus
    Terminus ABM Platform is well suited for organizations beginning their ABM journey. It is easy to implement and there is a great team to help you do so. Ongoing customer success teams ensure you are taking full advantage of the platform and work to help you develop an ABM strategy that fits your business needs.
    Incentivized
    Read full review
    Pros
    Makesbridge Technology
    • Makesbridge had the highest reviews in customer service on the Salesforce app exchange. This was the major reason that I chose them. Some of the implementation was over my head, but this was not a problem since they were always available to help with any issues that came up.
    • The team has even taken suggestions and implemented them quickly when I voiced a need for a particular Salesforce integration. Makesbridge has been a fantastic addition to my company.
    Read full review
    Terminus
    • Serving account targeted ads across a wide range of display ad providers
    • Matching account based browsing data to target lists
    • Identifying need and interest in particular accounts with intent data
    • Identifying anonymous web traffic on our site from target accounts
    • Reporting on ABM activity and metrics
    Incentivized
    Read full review
    Cons
    Makesbridge Technology
    • I would like for users to be able to see campaigns and templates created by other non-admin users. I'd like the option as the sysadmin to select which parts of the application should be open to all users, and which I'd like to gate. (Permissions, if you will).
    • Configuration of training materials. The content is great, I just have had difficulty locating the specific article that would be most relevant to the situation. I'd love step-by-step guides for campaign creation, etc.
    Read full review
    Terminus
    • Support times are iffy. We've had slower replies and resolutions to issues since they acquired Sigstr and now support both products.
    • Display advertising generally has low ROI, in part due to "banner blindness". If you're not continuously developing engaging creatives, you're going to see very little return with this platform.
    • Their UI needs serious work. Some options are locked after you move to the next screen in their campaign wizard (nothing should ever be locked in draft) and unless they've recently changed it, you can't delete dead draft campaigns - just archive them.
    • There are a few serious discrepancies in the analytics when it comes to identifying which end companies have people who have viewed your ads (i.e. Microsoft has huge numbers because Azure is their product).
    Incentivized
    Read full review
    Likelihood to Renew
    Makesbridge Technology
    Great product, exceptional support. I'm going to be honest and say that I was apprehensive that the Makesbridge team was actually as wonderful as the app exchange reviews claim...How often does that actually happen?! But now, I can honestly say that the glowing reviews are spot-on, and my only concern is that they do not do justice in describing the product, support and service Makesbridge provides.
    Read full review
    Terminus
    Terminus is a turn-key partner in the B2B Account-Based Marketing space. Their model is flexible and efficient which in turn provides effective results. Their sales staff is great and never tries to up-sell, but rather coach and educate our teams to be better at our jobs. It has been great to collaborate
    Incentivized
    Read full review
    Usability
    Makesbridge Technology
    I'm not an IT guru. The layout and workflows make sense, and I appreciate not having to involve a developer for every change I'd like to make.
    Read full review
    Terminus
    No answers on this topic
    Reliability and Availability
    Makesbridge Technology
    Their tech support staff is the BEST I have worked with!
    Read full review
    Terminus
    No answers on this topic
    Performance
    Makesbridge Technology
    Best tech support in the software industry.
    Read full review
    Terminus
    No answers on this topic
    Support Rating
    Makesbridge Technology
    While their phone/chat support is outstanding, I wish there was more documentation and how-to information available online. There are many features that I have not used because I don't understand how to use them as well as I should
    Read full review
    Terminus
    No answers on this topic
    Alternatives Considered
    Makesbridge Technology
    Makesbridge was easier to use and has a much better help desk. We were originally impressed with sales and then the technical side. At one point we handled e-mails with an internal program, what a headache, especially the list management.
    Read full review
    Terminus
    Drift has banners available in their email tool, furthermore, we are able to mimic a Sigstr banner in HubSpot when we build emails by placing the banner image with a link in the bottom of an email, it's just a more manual process. I can't recommend any other solution over Sigstr, they own what they do and don't try to reach in their product marketing and I respect their product for that.
    Incentivized
    Read full review
    Return on Investment
    Makesbridge Technology
    • Good customer service and allows us to use our leads without much restriction.
    • Price still considered quite high for a very small business like us.
    Read full review
    Terminus
    • Combining chat, advertising experiences & a very tight contact list - we saw a 684% increase in on-site engagement.
    • 900% increase in deal size after using chat with our advertising campaigns
    • 50% higher attendance for our events when leveraging our intent data for targeting
    Read full review
    ScreenShots

    Makesbridge Screenshots

    Screenshot of B2B marketing automation is mostly about delivering leads on a silver platter.  Your sales Reps reap the benefits of an automation platform that drives digital engagement, intelligently tags contacts based on rules and tells sales who to call.Screenshot of Sales reps view tags, scores and alert messages. They know what prospects are hot for because they can filter activity by web visits, email clicks and alerts messages.Screenshot of Maximize campaign response with dynamic content blocks.Screenshot of The world's easiest drag-and-drop HTML Editor speeds campaign and landing page production. There are dozens of mobile compatible templates to make publishing even easier!Screenshot of Marketers see how drip messages perform with opens, clicks, social shares, web visits generated and conversions. You can even view populations of who's taken action.Screenshot of X-Ray Vision of interest! Drill down into the report even further to see a complete history of a prospect's web visits history and duration spent on each page.

    Terminus ABM Platform Screenshots

    Screenshot of The Tactic Details page shows how efforts are engaging targeted accounts. Users can view clicks, views, spend, etc. to more thoroughly understand advertising efforts.Screenshot of The Account Hub leverages Terminus' B2B Account Graph to automatically ingest first and third-party account data to deliver a complete picture of target accounts, and use that data to create and manage target account audiences for all account-based marketing and sales programs.Screenshot of Account-Based Analytics helps measure an account-based marketing program. The ABM Scorecard is used to surface executive-level revenue reporting metrics.Screenshot of Configurable dashboards track engagement milestones and revenue progress by account segment or business type.Screenshot of Precision display and LinkedIn advertising, to get in front of the right people in the right companies earlier, and deliver the right message every step of the way.Screenshot of Account Insights to help sales teams set more qualified meetings with ABM.