What users are saying about
14 Ratings
3 Ratings
14 Ratings
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Score 7 out of 100
3 Ratings
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Score 7 out of 100

Likelihood to Recommend

Mapp Digital

BlueHornet is a great platform for a small or medium size business that is graduating from the "free" platforms and wants more features. It delivers a generally easy to use interface and HTML editor. The concept of segments as implemented by Blue Hornet is not standard, but it allows fairly powerful segmentation capabilities that are easy for a marketer to use. Why choose a more complicated, expensive platform if you do not need or use their advanced features? Whistles and bells are attractive, but a potential user should be realistic about their immediate needs and the needs they will have over the next year. BlueHornet has seen some history of instability. If you need to send mission-critical transactional messages like password resets, it may not be the best choice, but for a budget-conscious email marketer, it is a reasonable option.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

SmartyAds DSP works mainly for campaigns that are not very concerned about brand safety. The main issue we have had with them has been related to fraud since they are resellers of a lot of inventory. If you need to run on traffic, that is 100% clean, and then you should try other DSPs.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Mapp Digital
4.3
SmartyAds DSP
WYSIWYG email editor
Mapp Digital
7.3
SmartyAds DSP
Dynamic content
Mapp Digital
2.7
SmartyAds DSP
Ability to test dynamic content
Mapp Digital
2.7
SmartyAds DSP
A/B testing
Mapp Digital
4.5
SmartyAds DSP
Mobile optimization
Mapp Digital
3.6
SmartyAds DSP
Email deliverability reporting
Mapp Digital
4.5
SmartyAds DSP
List management
Mapp Digital
4.5
SmartyAds DSP
Triggered drip sequences
Mapp Digital
4.5
SmartyAds DSP

Reporting & Analytics

Mapp Digital
5.8
SmartyAds DSP
Dashboards
Mapp Digital
7.3
SmartyAds DSP
Standard reports
Mapp Digital
5.5
SmartyAds DSP
Custom reports
Mapp Digital
4.5
SmartyAds DSP

Ad Network Integration

Mapp Digital
SmartyAds DSP
6.3
Data Transfer
Mapp Digital
SmartyAds DSP
6.0
DSP integration
Mapp Digital
SmartyAds DSP
6.5

Ad Campaigns

Mapp Digital
SmartyAds DSP
7.7
Ad campaign creation
Mapp Digital
SmartyAds DSP
8.0
Ad deployment
Mapp Digital
SmartyAds DSP
7.5
Ad display and retargeting segmentation
Mapp Digital
SmartyAds DSP
7.5
Sequence targeting
Mapp Digital
SmartyAds DSP
8.0

Ad Reporting & Analytics

Mapp Digital
SmartyAds DSP
7.7
Ad dashboards
Mapp Digital
SmartyAds DSP
7.5
Ad performance reports
Mapp Digital
SmartyAds DSP
7.5
Ad conversion tracking
Mapp Digital
SmartyAds DSP
7.5
Ad attribution reporting
Mapp Digital
SmartyAds DSP
8.0
Cross-channel ad management
Mapp Digital
SmartyAds DSP
8.5
Ad forecasting and optimization
Mapp Digital
SmartyAds DSP
7.0

Pros

Mapp Digital

  • API functionality, alongside reporting, is unparalleled in an environment where you may not have IT support to build out tools.
  • The user interface is easy to understand, allowing users to have control over the creative delivery for MIME, HTML, text and mobile ads.
  • It allows deliverability experts to throttle deliveries by selecting mailing domain and IP pairs, granting access to stats on these individual paired delivery tools.
Daniel Fox | TrustRadius Reviewer

SmartyAds DSP

  • Easy-to-use, friendly interface.
  • Interesting integrations.
Gabriela Band | TrustRadius Reviewer

Cons

Mapp Digital

  • I have used Blue Hornet over the last few years as it is the selected email platform used by my content provider. I have never used a more glitchy platform! Every time I use it I run into broken links, glitches and kinks. Their tech team is very quick to blame your machine - but I have access to several machines on all major OS platforms, and I run into the same issues every time.
  • The Blue Hornet user interface is poor and clunky. They have a great looking homepage - but you can tell that there focus is on selling and not on current clients. This is plainly apparent by the fact that the login button is buried at the very bottom of the page and difficult to find the first time you look for it. Not to mention the fact that the user interface itself is nowhere near as smooth and polished as their branded website is. Additionally, their reports are often inaccurate.
  • I would suggest any serious marketer looking to execute an email campaign with Blue Hornet to look elsewhere. I have reached out to my content provider to ask that they provide support on a different system - and was kindly informed that they are working around the clock to make this happen due to the overwhelmingly negative criticism of Blue Hornet from their clients.
John Veit | TrustRadius Reviewer

SmartyAds DSP

  • Support team is not very good.
  • Not a lot of direct traffic, mostly reseller traffic.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mapp Digital

Mapp Digital 7.8
Based on 8 answers
Although BlueHornet offers helpful testing capabilities, the ESP is a bit outdated. There is a lot of room for aesthetics improvement as they are not appealing. The reporting tool is usually broken, and reporting either no, or wrong metrics. If this ESP were to update their design, as well as fix the reporting tool, I think this platform would be much better.
Hannah Kennedy | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Usability

Mapp Digital

Mapp Digital 1.9
Based on 4 answers
There were three tabs used to navigate throughout the system called, "publish," "engage," and, "measure." These three tabs made the site very user friendly and all features easy to find
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Performance

Mapp Digital

Mapp Digital 9.0
Based on 1 answer
They rolled out new feature requests quite frequently and always kept our team up to speed on what they were changing/adding to the system
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Support Rating

Mapp Digital

Mapp Digital 9.0
Based on 3 answers
Sometimes it was hard to get an initial response but after we started CCing more people, it became a lot better!
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Online Training

Mapp Digital

Mapp Digital 10.0
Based on 1 answer
They made sure to go through anything and everything that we wanted
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Implementation Rating

Mapp Digital

Mapp Digital 5.0
Based on 3 answers
I wasn't there when they first got it, but when I got there there were only a few people that knew a little bit about it. There was A LOT that we didn't know. Then BlueHornet came and had some workshops and we learned a lot that we didn't even know existed. They were doing a lot of things wrong before BlueHornet came and showed up more about the tool
Anonymous | TrustRadius Reviewer

SmartyAds DSP

No score
No answers yet
No answers on this topic

Alternatives Considered

Mapp Digital

When BH was chosen, we still used Xert to send out our marketing emails because of the sheer size of the list and the volume of emails we had.
Ben Dishler | TrustRadius Reviewer

SmartyAds DSP

MoPub is more focused and tries to reach a more typical inventory. SmartyAds DSP covers the different consumer touchpoints across various formats and works on providing different inventory sources to differentiate from traditional DSPs. They copy the look and feel of traditional platforms, but they need to develop more their reporting tools.
Gabriela Band | TrustRadius Reviewer

Return on Investment

Mapp Digital

  • They have had a positive impact on our ROI and have allowed us to achieve most of our business objectives.
  • It has allowed us to shave some of the setup time out of our normal process to increase efficiency.
Anonymous | TrustRadius Reviewer

SmartyAds DSP

  • More inventory, more spend, ore budget, better ROI.
  • Fraud issues and refunds, decreasing ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Mapp Digital

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SmartyAds DSP

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Digital
4.3
SmartyAds DSP
7.0

Likelihood to Renew

Mapp Digital
7.8
SmartyAds DSP

Usability

Mapp Digital
1.9
SmartyAds DSP

Performance

Mapp Digital
9.0
SmartyAds DSP

Support Rating

Mapp Digital
9.0
SmartyAds DSP

Online Training

Mapp Digital
10.0
SmartyAds DSP

Implementation Rating

Mapp Digital
5.0
SmartyAds DSP

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