3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.8 out of 100
26 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.3 out of 100

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk

Webtrekk is a good tool to get insights on your website and app usage. It is possible to get more information on your campaigns and engagements. If Webtrekk is in use with Mapp Engage, it is possible to manage your campaigns with one tool.
It is not possible to use Webtrekk as data lake, but Mapp is actually developing a Customer Data Platform.
Webtrekk (Mapp Intelligence) is a web analytics tool, so it has to be used as web analytics tool.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

Webtrends optimize is a marketing solution aimed squarely at transactional and eCom based websites. I would only recommend a colleague to engage with the solution once the marketing dept is at a point where their website is fully optimized in regards to SEO and all the other fundamentals in order to truly build upon what Webtrends can offer. This shows you an easier way of measuring your ROI and the money you will invest with the tool-moving forward.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Testing and Experimentation

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.3
a/b experiment testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
9.1
Split URL testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Multivariate testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Multi-page/funnel testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Cross-browser testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Mobile app testing
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Test significance
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Visual / WYSIWYG editor
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Advanced code editor
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Page surveys
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Visitor recordings
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Preview mode
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Test duration calculator
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Experiment scheduler
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Experiment workflow and approval
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Dynamic experiment activation
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Client-side tests
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
9.1
Server-side tests
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Mutually exclusive tests
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2

Audience Segmentation & Targeting

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Standard visitor segmentation
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
9.1
Behavioral visitor segmentation
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Traffic allocation control
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
7.3
Website personalization
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2

Results and Analysis

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.1
Click analytics
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
9.1
Scroll maps
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
7.3
Form fill analysis
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
7.3
Conversion tracking
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Goal tracking
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Test reporting
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Results segmentation
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
CSV export
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2
Experiments results dashboard
Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
8.2

Pros

Mapp Intelligence, powered by Webtrekk

  • Good visualization in reports for marketing and c-level.
  • Part of the big picture Mapp Suite (Engage Intelligence Aquire).
  • Integrated tag management.
  • No sampled data.
  • It is possible to combine 90% variables and metrics.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

  • Intuitive test set-up makes for a low learning curve.
  • Ability to create custom data tables which enable exporting of visitor level data for more in-depth analysis outside of the Webtrends Optimize platform.
  • Visual Editor WYSIWYG interface enables non-technical users to easily execute basic tests.
Michael O'Connor | TrustRadius Reviewer

Cons

Mapp Intelligence, powered by Webtrekk

  • Webtrekk (Mapp Intelligence) should invest to go real time or near real time.
  • Build more APIs to use 3rd-party data in Webtrekk and use Webtrekk Data in 3rd-party tools.
  • Webtrekk should build better click-path-analysis and journeys.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

  • The cost is a factor. When you're trying to save money, particularly as a startup (a lot of our clients are up-and-comers) it has to be seen as an investment...but the cost to implement the system is fairly large.
  • There's a bit of a steep learning curve, you can't just dive into the program.
  • It's not impossible but it's not as easy as snapping your fingers to easily implement the program cross-platform.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 5.3
Based on 5 answers
Difficulty was getting business units to take the time and spend the money to test, and then implement, best options.
David Reynolds-Gooch | TrustRadius Reviewer

Usability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 2 answers
Set up of basic tests that do not use segmentation or targeting is an intuitive experience that can be learned quickly by new users. However, as the need for segmentation and other more advanced capabilities arise, the experience begins to degrade.
Michael O'Connor | TrustRadius Reviewer

Reliability and Availability

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
zero complaints. I'm not aware of it ever failing.
Anonymous | TrustRadius Reviewer

Performance

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 10.0
Based on 1 answer
Zero complaints. It seemed to do its job quickly and accurately.
Anonymous | TrustRadius Reviewer

Support Rating

Mapp Intelligence, powered by Webtrekk

Mapp Intelligence, powered by Webtrekk 8.0
Based on 2 answers
We are talking weekly to our Partner Manager. We are Webtrekk experts, so we don't use much direct support.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize 9.1
Based on 2 answers
The support from the team at Webtrends Optimize is unparalleled. There is always someone to consult should there be any issues.
Freddie Wilkinson | TrustRadius Reviewer

Online Training

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 6.0
Based on 1 answer
Online training was ok. Because every test is a custom test, there's only so much that can be covered in a generic lesson.
Anonymous | TrustRadius Reviewer

Implementation Rating

Mapp Intelligence, powered by Webtrekk

No score
No answers yet
No answers on this topic

Webtrends Optimize

Webtrends Optimize 7.0
Based on 1 answer
Implementation was pretty straightforward
Anonymous | TrustRadius Reviewer

Alternatives Considered

Mapp Intelligence, powered by Webtrekk

Webtrekk is a German company, in the U.S. company Mapp. It is fully GDPR-compliant. It is not expensive compared to Google and Adobe.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

Webtrends Optimize can be used for much more complex tests, allows better conversion tracking and data collection. Visual Website Optimizer (VWO) is suitable for smaller, simple projects. Webtrends Optimize comes with an excellent consultancy that could save you a lot of time and resources
Magdalena Petrova | TrustRadius Reviewer

Return on Investment

Mapp Intelligence, powered by Webtrekk

  • Get insights into your web data.
  • Use the marketing automation for easy use cases (save your money by not using expensive 3rd-party tools for simple marketing automation use cases).
  • 1 tool for over 20 apps and 100 websites.
Rayk Richter | TrustRadius Reviewer

Webtrends Optimize

  • So far we haven't seen an ROI that we can accurately measure due to only running a couple of tests that haven't resulted in direct, site wide changes. However, we have learnt a lot about how to set up the right processes and documentation.
Chris Sharman | TrustRadius Reviewer

Screenshots

Mapp Intelligence, powered by Webtrekk

Pricing Details

Mapp Intelligence, powered by Webtrekk

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Webtrends Optimize

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Mapp Intelligence, powered by Webtrekk
9.0
Webtrends Optimize
7.3

Likelihood to Renew

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
5.3

Usability

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
7.0

Reliability and Availability

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
10.0

Performance

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
10.0

Support Rating

Mapp Intelligence, powered by Webtrekk
8.0
Webtrends Optimize
9.1

Online Training

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
6.0

Implementation Rating

Mapp Intelligence, powered by Webtrekk
Webtrends Optimize
7.0

Add comparison