Marin Software vs. TubeMogul (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Marin Software
Score 9.1 out of 10
N/A
Marin Software is a cloud-based cross-channel advertising campaign management platform which integrates many tools and functions, and it is the name of the company in San Francisco that issues the software. Marin touts cross-display (including mobile-optimized) advertisement retargeting, social marketing management, and many other tools to manage complex marketing and paid-advertising (PPC) efforts. A free trial of this extensive platform is available. Marin Software maintains a client list…N/A
TubeMogul (discontinued)
Score 8.9 out of 10
N/A
TubeMogul was an advertising management platform acquired by Adobe in December 2016. It is no longer available, however its functionality is supplied by Adobe Advertising Cloud.N/A
Pricing
Marin SoftwareTubeMogul (discontinued)
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Marin SoftwareTubeMogul (discontinued)
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Marin SoftwareTubeMogul (discontinued)
Top Pros
Top Cons
Features
Marin SoftwareTubeMogul (discontinued)
Ad Network Integration
Comparison of Ad Network Integration features of Product A and Product B
Marin Software
-
Ratings
TubeMogul (discontinued)
6.8
6 Ratings
8% below category average
Data Transfer00 Ratings6.45 Ratings
DSP integration00 Ratings7.16 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
Marin Software
-
Ratings
TubeMogul (discontinued)
6.7
6 Ratings
15% below category average
Ad campaign creation00 Ratings6.56 Ratings
Ad deployment00 Ratings6.66 Ratings
Display advertising00 Ratings7.52 Ratings
Ad display and retargeting segmentation00 Ratings6.04 Ratings
Sequence targeting00 Ratings6.92 Ratings
Ad Reporting & Analytics
Comparison of Ad Reporting & Analytics features of Product A and Product B
Marin Software
-
Ratings
TubeMogul (discontinued)
5.7
7 Ratings
31% below category average
Ad dashboards00 Ratings7.37 Ratings
Ad performance reports00 Ratings6.77 Ratings
Ad conversion tracking00 Ratings5.22 Ratings
Ad attribution reporting00 Ratings3.12 Ratings
Cross-channel ad management00 Ratings6.45 Ratings
Ad forecasting and optimization00 Ratings5.56 Ratings
Best Alternatives
Marin SoftwareTubeMogul (discontinued)
Small Businesses
Mautic
Mautic
Score 9.0 out of 10
Google Ad Manager
Google Ad Manager
Score 8.6 out of 10
Medium-sized Companies
The Trade Desk
The Trade Desk
Score 8.0 out of 10
The Trade Desk
The Trade Desk
Score 8.0 out of 10
Enterprises
Iterable
Iterable
Score 8.6 out of 10
Adobe Advertising Cloud
Adobe Advertising Cloud
Score 8.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Marin SoftwareTubeMogul (discontinued)
Likelihood to Recommend
10.0
(32 ratings)
7.0
(10 ratings)
Likelihood to Renew
7.6
(23 ratings)
4.0
(2 ratings)
Usability
10.0
(6 ratings)
10.0
(1 ratings)
Availability
9.0
(1 ratings)
-
(0 ratings)
Support Rating
10.0
(6 ratings)
-
(0 ratings)
Online Training
9.0
(1 ratings)
-
(0 ratings)
Implementation Rating
9.8
(5 ratings)
-
(0 ratings)
User Testimonials
Marin SoftwareTubeMogul (discontinued)
Likelihood to Recommend
Marin Software
It's well suited when you have to integrate it with another data source, like an FTP for example. The dimensions you can assign to campaigns or ad group levels help for easier performance management and reporting. What makes it difficult is that everytime you need to update anything on the account, you can't use the publisher but have to do it through Marin. This makes the whole process very time consuming and causes more mistakes. Also if you have paused anything on the publisher and you don't remember to sync marin after, all changes on the publisher will get lost if you make new changes on marin
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Discontinued Products
Of the DSPs in which I am familiar, TubeMogul's platform is the easiest to obtain premium publisher inventory... something they definitely push on their clients; but it is something they should be bragging about. It consolidates your deals into one easy interface from which you can either conduct an "on demand deal" or do a direct reservation. Their on demand deal is super easy since TubeMogul buys the publishers' inventory beforehand for its clients to then use. All you have to do to get access to this inventory is click a button. So simple
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Pros
Marin Software
  • Marin is a self-serve platform. You can tailor your campaigns per your preference/convenience/needs. You can customize your view, see % changes, create custom columns depending on your Key Performance Indicators, and set any sort of dimensions and labels that will help you filter for your campaigns on a daily basis.
  • Bidding and changes to destination URLs can be done through mass edits within the UI, without having to upload bulk-sheets. You push any changes from Marin to the Engines, and can also pull in your changes from Bing/AdWords engines by syncing your campaigns as well. The system will not publish anything you do not manually post until Midnight PST. You can copy paste straight from your excel bulksheet into the uploading tool (or upload the document through unicode text).
  • The Administrative log keeps track of all changes, and keeps users (through their logins) accountable for any edits. This way, you can filter for your name, and find the edits that you made, just to double check your work, or to make sure you are publishing the correct changes. There is a keyword- group- and campaign-level history/settings log, where you can see the name of the user who created, edited, published, paused, activated, deleted, etc. any item.
  • You can set up alerts that will help you manage accounts: anything from active campaigns with 0 ad copy, to finding keywords in low ad positions.
  • If you push duplicate keywords, the system will reject them, keeping our accounts from getting clouded due to human error. There is no need to download existing keywords or groups and use their keyword or group IDs to make any edits--instead, editing is a breeze because the system detects the new changes automatically. The only need for IDs is when making edits to creative.
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Discontinued Products
  • TubeMogul is great at managing publisher relationships. We have global demand and are currently working with several different teams at TubeMogul to monetize the different regions.
  • Managing our block list has been effective as well.
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Cons
Marin Software
  • Support. They are addressing this currently, and things seem to have improved lately, but we were experiencing long delays in getting support tickets addressed.
  • New Google Shopping campaigns will not even show in the tool. Old PLA campaigns are fine however.
  • Random missing data. Typically this happens after an update, but we've seen data missing in various clients. Usually logging a support ticket and having Marin Support rerun a backend process resolves the issue.
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Discontinued Products
  • Setting up PMP deals needs to be more seamless
  • Missing functionality with reporting
  • Easier view in platform to see which placements have spent
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Likelihood to Renew
Marin Software
I've used Marin Software now at three separate companies where I evaluated the platform along with several other internal partners. In each case, we did make the decision to renew based on our positive experience with the app and the customer support we received at the Enterprise level. Especially when we had complex integration questions or faced the change to Google's enhanced campaigns - Marin worked closely with us to make the transition seamless.
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Discontinued Products
I am not aware of the reasons to cancel a certain platform, but if we were i'd assume it's because of the missing features, lack of quality inventory and brand safety measures. I assume the contact would be renewed if above-mentioned reasons changed
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Usability
Marin Software
Marin Software's usability is bar none in the paid search world. All that said, I think Marin Software only appears superior because all the tools in the space provide extremely subpar support. Kenshoo is so complex that I don’t know think half the people that work there know how to use it.
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Discontinued Products
No answers on this topic
Support Rating
Marin Software
The times that I have had to contact Marin support, they have been very helpful. When I spoke with them on the phone, they walked me through the process to be able to resolve the issue that I had, The gentleman walked me through all the steps and easily helped me resolve the issue that I had.
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Discontinued Products
No answers on this topic
Online Training
Marin Software
Interactive helpful videos, summaries, and quizzes help a user learn the platform in demo-mode. The only challenge was that once you clicked certain buttons per instructions, you couldn't necessarily go back to retake notes without redoing the entire module.
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Discontinued Products
No answers on this topic
Implementation Rating
Marin Software
As I said previously I would just highly recommend everyone being hands on during implementation to make sure everyone knows how to use the product. Marin Software does an excellent job with training and answering questions so this is not a significant insight however it makes the process easier in the long run
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Discontinued Products
No answers on this topic
Alternatives Considered
Marin Software
Marin is a must have for any enterprise-level PPC account. The time savings from task automation and the very sophisticated bidding platform can help any advertiser or agency effectively scale any account. In both AdWords and Bing, the bulk editing and automated bidding features are less reliable and prone to error. The interfaces are also unnecessarily complicated and outdated. While Google Analytics is a great tool, there are no features that tie true revenue data into these interfaces, limiting the amount you can really optimize around ROI.
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Discontinued Products
TubeMogul is comparable to other DSPs. I would say it lacks in simplicity. Too many platforms, TubeMogul included, try to be too technical with many bells and whistles, while some do help campaign optimization, many are unnecessary. We select TubeMogul when we are looking for other sources of inventory that we can scale against using our fist party data.
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Return on Investment
Marin Software
  • It has definitely increased employee efficiency because we run on Yahoo Gemini, Bing, and Google. If we had to optimize/report per engine, it would take hours and hours each week.
  • I think it's made optimizations less of a daunting task in my daily routine. I've been able to pinpoint where our ROI suffers and work from there in a matter of minutes.
  • The customer service has gotten better and could still be improved. Our Marin rep used to be horrible at returning messages but once he got support, we were able to implement a ton more pixels and betas.
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Discontinued Products
  • Real time optimizations to campaign. By having access to a dashboard we are able to pivot to stronger performance and pivot away from weaker performance.
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ScreenShots