TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    MarketMuse

    Score9.2 out of 10
    N/AMarketMuse is a search engine marketing platform built around features such as site auditing, content quality grading, and content analysis.

    $0

    per month

    Mouseflow

    Score7.7 out of 10
    N/AMouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…

    $39

    per month

    Pricing
    MarketMuseMouseflow
    Editions & Modules
    Free
    $0.00
    per month
    Standard
    $149.00
    per month
    Premium
    $999.00
    per month
    Starter
    $39
    per month
    Growth
    $129
    per month
    Business
    $259
    per month
    Pro
    $499
    per month
    Offerings
    Pricing Offerings
    MarketMuseMouseflow
    Free Trial
    NoYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—There is a discount applied to the price if a customer commits to an annual payment plan.
    More Pricing Information
    Community Pulse
    MarketMuseMouseflow
    Considered Both Products
    Siteimprove
    No answer on this topic
    Mouseflow
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    6 Answers
    No answers on this topic
    Best Alternatives
    MarketMuseMouseflow
    Small Businesses
    Uberflip
    Score8.2 out of 10
    Smartlook
    Score8.8 out of 10
    Medium-sized Companies
    Uberflip
    Score8.2 out of 10
    Crazy Egg
    Score7.9 out of 10
    Enterprises
    Uberflip
    Score8.2 out of 10
    Crazy Egg
    Score7.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MarketMuseMouseflow
    Likelihood to Recommend
    8.7
    (7 ratings)
    9.0
    (6 ratings)
    Usability
    -
    (0 ratings)
    8.0
    (1 ratings)
    Support Rating
    10.0
    (1 ratings)
    9.8
    (2 ratings)
    User Testimonials
    MarketMuseMouseflow
    Likelihood to Recommend
    Siteimprove
    As I am a content marketer, every day I have to fight to get top-ranked for my articles. So, SEO should be perfect. For my content side of SEO, MarketMuse is a lifesaver to me. It helps me to plan my content, get the score of my content, and the suggestion to optimize my articles. It saves my time and money too.
    Incentivized
    Read full review
    Mouseflow
    Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
    Incentivized
    Read full review
    Pros
    Siteimprove
    • Availability of content inventory on MarketMuse makes it easy to measure the quality of the content before uploading or updating it.
    • With AI-generated content, I am able to write and upload content like a pro that has high-ranking keywords.
    • Identifying key topics and subtopics while creating content to upload on the blog saves a lot of time.
    Incentivized
    Read full review
    Mouseflow
    • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
    • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
    • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
    • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
    Incentivized
    Read full review
    Cons
    Siteimprove
    • Would be nice if the connect feature was domain swappable
    • A better way to save and import queries would be nice
    • Having some writing tool integrations would be nice
    Read full review
    Mouseflow
    • Free version could have more features.
    • Should be optimized for a better view on mobile devices.
    • Although it provides a complete list of data, it is not able to capture certain sessions.
    Read full review
    Usability
    Siteimprove
    No answers on this topic
    Mouseflow
    Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
    Read full review
    Support Rating
    Siteimprove
    The support I have received from all MarketMuse staff at each step of the process has been excellent. They are very friendly, quick to assist, and also provide really good training to teach you how to use their product. Additionally, their own blog is a wealth of information regarding different aspects of content marketing, from articles to video interviews.
    Incentivized
    Read full review
    Mouseflow
    This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
    Incentivized
    Read full review
    Alternatives Considered
    Siteimprove
    MarketMuse is more cost-effective than BrightEdge and does more for writers and editors that are strictly focused on content. It keeps people in one system after their first draft. Writers and editors do not need to go into multiple tools to look things up manually, saving valuable time. This enables them to produce more content more quickly.
    Incentivized
    Read full review
    Mouseflow
    Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors
    Incentivized
    Read full review
    Return on Investment
    Siteimprove
    • Competitor research and keyword research has enabled us to determine the best content to improve our SEO.
    • Improving the brand of our agency on search engines has enabled us to reach more buyers.
    • Creating high-ranking SEO content has improved digital marketing in the cloud that turns prospects into buyers.
    Incentivized
    Read full review
    Mouseflow
    • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
    • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
    Incentivized
    Read full review
    ScreenShots

    MarketMuse Screenshots

    Screenshot of MarketMuse Research allows you to plug in topics you want to rank for and extracts powerful data points like volume, seasonality trends, CPC, topic variants, current distribution, and suggested distribution so you know exactly what you need to do to win in the SERP.Screenshot of MarketMuse Compete delivers a heat map of your competitors' coverage of any given topic so you can locate hidden opportunities and take advantage of their blind spots.Screenshot of MarketMuse Inventory (Topics View) gives you a bird's-eye view of your competitive advantage and tells you your personalized difficulty score, so you can action on your ripest opportunities and make progress with relative ease.

    Mouseflow Screenshots

    Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.