TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Markup.io

    Score7.9 out of 10
    N/AMarkUp.io from Ceros allows users to collaborate directly on videos, websites, PDFs, and images, with visual feedback.

    $0

    Wistia

    Score9.7 out of 10
    N/AWistia is a video marketing platform that helps teams create, host, market, and measure their videos and webinars. Wistia is used to create professional videos, host webinars, collect and send leads to a connected marketing automation platform. Wistia additionally offers customers support and educational resources.

    $24

    per month

    Pricing
    Markup.ioWistia
    Editions & Modules
    Free
    $0
    unlimited users, 1 Workspace, 20 MarkUps, 10GB Storage
    Pro
    $59
    per month unlimited users, 1 Workspace, Unlimited MarkUps, 500GB Storage
    Enterprise
    Custom
    Free
    $0
    up to 10 videos
    Plus
    $24
    per month
    Pro Plan
    $99
    per month
    Advanced Plan
    $399
    per month
    Offerings
    Pricing Offerings
    Markup.ioWistia
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details17% discount for annual pricing.20% discount for annual pricing.
    More Pricing Information
    Community Pulse
    Markup.ioWistia
    Considered Both Products
    Ceros
    No answer on this topic
    Wistia
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    27 Answers
    Delivers good value for the price
    No answers on this topic
    100%
    Delivers good value for the price
    27 Answers
    Happy with the feature set
    No answers on this topic
    100%
    Happy with the feature set
    29 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    100%
    Lived up to sales and marketing promises
    25 Answers
    Implementation went as expected
    No answers on this topic
    96%
    Implementation went as expected
    25 Answers
    Features
    Markup.ioWistia
    Creative Collaboration
    Comparison of Creative Collaboration features of Markup.io and Wistia
    Feature
    Markup.io
    7.5
    1 Ratings
    2% below category average
    Wistia
    -
    Ratings
    Variety of file types8.01 Ratings00 Ratings
    Configurable and automated workflows5.01 Ratings00 Ratings
    Brand and compliance management8.01 Ratings00 Ratings
    User role management8.01 Ratings00 Ratings
    Audit trail8.01 Ratings00 Ratings
    Real-time collaboration8.01 Ratings00 Ratings
    Best Alternatives
    Markup.ioWistia
    Small Businesses
    Frame.io
    Score9 out of 10
    Vyond
    Score8.4 out of 10
    Medium-sized Companies
    No answers on this topic
    Vyond
    Score8.4 out of 10
    Enterprises
    No answers on this topic
    Vyond
    Score8.4 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Markup.ioWistia
    Likelihood to Recommend
    9.0
    (1 ratings)
    9.5
    (73 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (10 ratings)
    Usability
    9.0
    (1 ratings)
    9.0
    (15 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (11 ratings)
    Support Rating
    -
    (0 ratings)
    10.0
    (11 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (2 ratings)
    Configurability
    -
    (0 ratings)
    9.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    8.0
    (11 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    9.0
    (1 ratings)
    User Testimonials
    Markup.ioWistia
    Likelihood to Recommend
    Ceros
    Scenarios where I find Markup.io appropriate: Sharing files with a client (as an agency) that are not approved but need to visually assessed. Sharing short-term files with external teams Housing client files short-term Scenarios where it is less appropriate: Long term storage of team files Sending approved files to a client
    Read full review
    Wistia
    For companies that want to integrate their videos into actionable steps like behavioral follow up through a CRM, Wistia is the best tool to use. You can automate your systems to track when a video is viewed, engaged with or how long a person has been watching along with heatmaps to show where people were most interested and least interested so you can adjust your videos to optimize their performance.
    Incentivized
    Read full review
    Pros
    Ceros
    • easy to use and appealing user interface
    • Affordable packages
    • Organized interface
    Read full review
    Wistia
    • Wistia enables a lot of customization in the video player, making it personalized to your business.
    • The user experience is pretty intuitive and easy to use without too much training.
    • Wistia's help articles, blog and instructional videos were very helpful as we began investing more resources into video production.
    Incentivized
    Read full review
    Cons
    Ceros
    • Voice suggestions are useful for people who don't want to type
    • You don't always see who has viewed the file
    • Downloadable comments would be a good addition
    Read full review
    Wistia
    • Obtaining embed codes for a significantly large number of videos can be very time consuming as there is no way to automatically pull a report.
    • Within a project, there is no way to set the list to show a specific number of videos and you may only have a certain number of videos shown unless you click to expand the list and continue to do so.
    • Once the list is expanded and you click in to a video, when clicking back, the list reloads and you must expand the entire list again which can become very time consuming.
    Incentivized
    Read full review
    Likelihood to Renew
    Ceros
    No answers on this topic
    Wistia
    Wistia is super easy to use and very reliable, anytime a video needs to be updated, the existing media can be replaced, but the url remains the same so anywhere this media is shared or embedded, it is immediately updated. Their support is extremely helpful, and there is very rarely any issues with this product.
    Incentivized
    Read full review
    Usability
    Ceros
    It's UI makes it super easy to use and it has the benefits that I need. I can share a tool with my clients that makes the process easier which makes my firm look good and the fact that the platform is so appealing also makes my firm look good by extension
    Read full review
    Wistia
    Great, simple, usable product. Would have given it higher marks, but sometimes the folders and permissions aren't the most intuitive. Interface for uploading, tagging, describing videos is simple. Sharing is also relatively intuitive. Overall, a clean and simple interface and most of our marketing team had no issues using it. I think it was easier than using Vimeo.
    Incentivized
    Read full review
    Reliability and Availability
    Ceros
    No answers on this topic
    Wistia
    After several years, we have not come across a situation for which Wistia was not available when needed.
    Incentivized
    Read full review
    Performance
    Ceros
    No answers on this topic
    Wistia
    I have never had any technical issues with Wistia. The service is fast and reliable. video play back begins as soon as a few seconds of video have buffered. The stats are accurate and available within a few hours of current use. I have integrated it with Marketo and found that the integration is clean and is easily incorporated into the campaign logic flow. (ex. If the user played more than 50% of the video, do Action-A, otherwise do Action-B.
    Incentivized
    Read full review
    Support Rating
    Ceros
    No answers on this topic
    Wistia
    We have only had to reach out to Wistia support a handful of times in the 4 years we have been using Wistia. They have always been quick to respond and help us solve the problem. The system is self-service so there should be very little to no need to reach out to support on a regular basis.
    Incentivized
    Read full review
    Implementation Rating
    Ceros
    No answers on this topic
    Wistia
    We were in the process of changing our website so that took some time to get Wistia implemented in to our website.
    Incentivized
    Read full review
    Alternatives Considered
    Ceros
    Figma: Harder to use, steeper learning curve monday.com: still use this and share items occasionally here but more in a back up, repository way. It was hard for clients to find the files Google Drive: not everyone uses Google and sometimes, we had difficulty with Microsoft users WeTransfer: too ephemeral, clients responsible for sending comments via email, gives them too much work which ultimately makes the process harder
    Read full review
    Wistia
    Wistia is for business. Period. Vimeo has none of the benefits for a business that Wistia offers. The SEO value and SUPER FAST playback speed are essential. Wistia has it all. Personally, I can rarely get thought a video if hosted on Vimeo because of the glitchy playback and slow rendering.
    Read full review
    Scalability
    Ceros
    No answers on this topic
    Wistia
    We use many platforms and Wistia has been a standout in terms of reliability and scaleability.
    Incentivized
    Read full review
    Return on Investment
    Ceros
    • Better creative collaboration=increased client satisfaction
    • Faster approval process= faster project closure
    • Better and more complete annotations= increased client satisfaction
    Read full review
    Wistia
    • Doubled lead capture from lead magnet on website from one year to the next.
    • Increased email interaction on newsletters when embedding Wistia video thumbnail into email campaigns (10-15% links clicked bumped to 30-40% links clicked).
    • Can save us about 50+ hours of one-on-one client meeting time per year for pointing clients to video content rather than presenting the same info in a live setting.
    Incentivized
    Read full review
    ScreenShots

    Wistia Screenshots

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