Mautic (open source) vs. SafeOpt

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 9.1 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
SafeOpt
Score 8.0 out of 10
N/A
AddShoppers provides social log in solutions to online merchants. Some key features include: Automated Email Responses, Dynamic Content, and Lead Segmentation.
$0
Up to 5,000 Monthly Uniques
Pricing
Mautic (open source)SafeOpt
Editions & Modules
Mautic Marketing Automation
$0
Pro
$17
Per each 5,000 Monthly Uniques
Enterprise
$500+
Priced based on usage
Community
Up to 5,000 Monthly Uniques
Offerings
Pricing Offerings
MauticSafeOpt
Free Trial
YesYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup fee$500 per brand
Additional Details——
More Pricing Information
Features
Mautic (open source)SafeOpt
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.5
9 Ratings
9% above category average
SafeOpt
-
Ratings
WYSIWYG email editor7.98 Ratings00 Ratings
Dynamic content7.89 Ratings00 Ratings
Ability to test dynamic content7.89 Ratings00 Ratings
Landing pages9.47 Ratings00 Ratings
A/B testing8.98 Ratings00 Ratings
Mobile optimization8.58 Ratings00 Ratings
Email deliverability reporting8.49 Ratings00 Ratings
List management9.59 Ratings00 Ratings
Triggered drip sequences8.58 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
9 Ratings
8% above category average
SafeOpt
-
Ratings
Lead nurturing automation8.59 Ratings00 Ratings
Lead scoring and grading8.59 Ratings00 Ratings
Data quality management8.57 Ratings00 Ratings
Automated sales alerts and tasks8.07 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.5
7 Ratings
11% above category average
SafeOpt
-
Ratings
Calendaring8.07 Ratings00 Ratings
Event/webinar marketing9.06 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
6 Ratings
0% below category average
SafeOpt
-
Ratings
Social sharing and campaigns7.55 Ratings00 Ratings
Social profile integration7.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.7
9 Ratings
15% above category average
SafeOpt
-
Ratings
Dashboards8.99 Ratings00 Ratings
Standard reports8.99 Ratings00 Ratings
Custom reports8.47 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
9 Ratings
23% below category average
SafeOpt
-
Ratings
API7.49 Ratings00 Ratings
Role-based workflow & approvals8.05 Ratings00 Ratings
Customizability7.97 Ratings00 Ratings
Integration with Salesforce.com4.65 Ratings00 Ratings
Integration with Microsoft Dynamics CRM4.02 Ratings00 Ratings
Integration with SugarCRM4.02 Ratings00 Ratings
Best Alternatives
Mautic (open source)SafeOpt
Small Businesses
Vbout
Vbout
Score 9.5 out of 10
ReachMail
ReachMail
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
VerticalResponse
VerticalResponse
Score 10.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Emma by Marigold
Emma by Marigold
Score 8.6 out of 10
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User Ratings
Mautic (open source)SafeOpt
Likelihood to Recommend
9.9
(9 ratings)
8.0
(1 ratings)
User Testimonials
Mautic (open source)SafeOpt
Likelihood to Recommend
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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AddShoppers
It [AddShoppers Social Login] is well suited for those who are looking to grow their business and able to target the] right customers who visit their websites. They also provide tons of tools and templates to work with. Their email marketing tool will also help to grow [the] customer base very much. They [AddShoppers Social Login is] also very good at creating brand awareness by running multiple campaigns. The customer service which they have is remarkable.
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Pros
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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AddShoppers
  • Easy to implement and work with.
  • Excellent customer support with lots of creative ideas.
  • What they promise is what they do .
  • They [are] able to increase website conversion rate thereby it increase[s] our sales.
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Cons
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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AddShoppers
  • [The] dashboard has a limited number of details where we [are not] able to fetch for what we need.
  • Social sharing could have been much better.
  • Sometimes it does slow down our sites when we install their widget, but having [the] best customer support helps us to overcome this issue.
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Alternatives Considered
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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AddShoppers
We never used [any] other product for our marketing purpose. We thought of giving a try to improve our sales and increase our brand awareness. We never regret of choosing this as our priority. They always backup us with their customer support with great ideas and plans which is very effective to improve our sales.
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Return on Investment
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
Read full review
AddShoppers
  • I see only positive impact when started using it.
  • It increased our organic sales in short period of time.
  • Brand awareness was done properly.
  • We are able to focus on right customer at right time.
  • Only thing they need to improve is their dashboard feature.
Read full review
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