Mautic (open source) vs. SAP Engagement Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mautic
Score 10.0 out of 10
N/A
Mautic Community Edition is an open source cross-channel campaign management software solution designed to enable users to build email, nurture campaigns, personalize messages, execute A/B tests, and measure results. The open source edition is community supported. Support is available for Acquia Campaign Studio, which is based on Mautic technology acquired by Acquia in May 2019. Acquia Campaign Studio is available on the
$0
SAP Engagement Cloud
Score 6.6 out of 10
N/A
SAP Engagement Cloud (formerly SAP Emarsys) helps organizations power unique customer engagement experiences by connecting real-time customer insights with the operational signals that run the business.N/A
Pricing
Mautic (open source)SAP Engagement Cloud
Editions & Modules
Mautic Marketing Automation
$0
No answers on this topic
Offerings
Pricing Offerings
MauticSAP Engagement Cloud
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional Details
More Pricing Information
Community Pulse
Mautic (open source)SAP Engagement Cloud
Features
Mautic (open source)SAP Engagement Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Mautic (open source)
8.6
9 Ratings
12% above category average
SAP Engagement Cloud
6.5
8 Ratings
16% below category average
WYSIWYG email editor8.08 Ratings7.36 Ratings
Dynamic content7.99 Ratings8.06 Ratings
Ability to test dynamic content7.99 Ratings4.07 Ratings
Landing pages9.57 Ratings8.03 Ratings
A/B testing9.08 Ratings7.07 Ratings
Mobile optimization8.58 Ratings6.07 Ratings
Email deliverability reporting8.59 Ratings6.48 Ratings
List management9.59 Ratings4.48 Ratings
Triggered drip sequences8.68 Ratings7.75 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Mautic (open source)
8.4
9 Ratings
7% above category average
SAP Engagement Cloud
6.5
5 Ratings
18% below category average
Lead nurturing automation8.59 Ratings6.05 Ratings
Lead scoring and grading8.59 Ratings7.04 Ratings
Data quality management8.57 Ratings00 Ratings
Automated sales alerts and tasks8.17 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Mautic (open source)
8.6
7 Ratings
15% above category average
SAP Engagement Cloud
-
Ratings
Calendaring8.17 Ratings00 Ratings
Event/webinar marketing9.16 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Mautic (open source)
7.5
6 Ratings
2% above category average
SAP Engagement Cloud
-
Ratings
Social sharing and campaigns7.55 Ratings00 Ratings
Social profile integration7.56 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Mautic (open source)
8.9
9 Ratings
19% above category average
SAP Engagement Cloud
6.9
8 Ratings
6% below category average
Dashboards9.19 Ratings7.68 Ratings
Standard reports9.19 Ratings7.08 Ratings
Custom reports8.67 Ratings6.07 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Mautic (open source)
6.0
9 Ratings
22% below category average
SAP Engagement Cloud
7.0
7 Ratings
6% below category average
API7.59 Ratings6.97 Ratings
Role-based workflow & approvals8.15 Ratings6.04 Ratings
Customizability7.97 Ratings5.97 Ratings
Integration with Salesforce.com4.65 Ratings7.04 Ratings
Integration with Microsoft Dynamics CRM4.02 Ratings9.02 Ratings
Integration with SugarCRM4.02 Ratings00 Ratings
Best Alternatives
Mautic (open source)SAP Engagement Cloud
Small Businesses
Vbout
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Score 9.9 out of 10
Vbout
Vbout
Score 9.9 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.0 out of 10
Enterprises
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PFL Direct Mail Platform
Score 9.0 out of 10
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Score 9.0 out of 10
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User Ratings
Mautic (open source)SAP Engagement Cloud
Likelihood to Recommend
10.0
(9 ratings)
7.6
(10 ratings)
Likelihood to Renew
-
(0 ratings)
9.9
(2 ratings)
Ease of integration
-
(0 ratings)
5.0
(1 ratings)
User Testimonials
Mautic (open source)SAP Engagement Cloud
Likelihood to Recommend
Acquia
Mautic is not Salesforce or Dynamics of course; it is hard to install, still buggy and you have to know what you're doing if you want to use it. But that is your admission fee to an always free system that does essentially all the same things as the pricey alternatives, does it effectively and gives you total control. Mautic was acquired by Acquia, the company behind Drupal, and has been making substantial upgrades since that seem to be accelerating. The system has an active user community, active development and will only get better, making it an excellent choice to grow with and build your own systems around and never be dependent on third parties
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SAP
Emarsys is well suited for any company with an established list of contacts and an interest in email marketing. It's easy to manage, scalable, and has plenty of customization features to make your emails your own. If you're ever stuck, the responsive customer service team will help you out. I recommend Emarsys for medium to large size companies.
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Pros
Acquia
  • Marketing email organization
  • Email tracking
  • Email automation
  • Contact management
  • Open rates
  • Delivery rates
  • A/B testing
  • Email sending
  • Unsubscribe management
  • SMTP management
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SAP
  • It has the ability to reach maximum market chains.
  • It helps to keep our customer’s data confidential in any means.
  • It encourages one-to-one customer engagement which has helped us developing more trust in our customers.
  • It is targeting the required and interested audience for the organization.
Read full review
Cons
Acquia
  • Setting up the email templates has required hiring a professional. The templates that are provided are not fully responsive.
  • More responsive form templates are needed.
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SAP
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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Likelihood to Renew
Acquia
No answers on this topic
SAP
We have no intention of changing Emarsys
Read full review
Alternatives Considered
Acquia
Infusionsoft, at the time I tested it, had a crazy editor--very unintuitive and not very clean. Mautic (open source) makes it much easier to build up campaigns. Besides that, it didn't provide what we needed to justify the lack of possibility to self-host it and the requirement to pay for it.
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SAP
Emarsys is the email specialist service giver for our whole association. We use it to send custom and mass messages to our clients across three distinct business divisions. Email advertising is one of our greatest income driving channels due to focusing on limitations from deals regions. We can arrive at our clients through email with pertinent data and advancements, all driving income for the business. I have not used any other product marketing automation services.
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Return on Investment
Acquia
  • We made our ROI back within a year.
  • Fulfills our needs and our client's needs, our clients love it.
  • I would just add more templates to the email construction selection, other than that, it is just perfect.
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SAP
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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