Meltwater vs. MutualMind

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Meltwater
Score 6.6 out of 10
N/A
Meltwater Media Intelligence platform is a set of public relations software tools for media monitoring, social media monitoring, and collecting brand insights. The four areas of functionality are Monitor, Analyze, Distribute, and Engage. (Note that this product combines features from the vendor Meltwater's former Buzz, Press, and News products.)N/A
MutualMind
Score 5.6 out of 10
N/A
MutualMind is an enterprise listening platform, but also has engagement / publishing features and analytics. They differ from their competitors in that they focus on an OEM / white label model, working with both technology companies and service providers / agencies.
$1,000
per month
Pricing
MeltwaterMutualMind
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
MeltwaterMutualMind
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Best Alternatives
MeltwaterMutualMind
Small Businesses
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Simplify360
Simplify360
Score 7.8 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Mention
Mention
Score 9.4 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.5 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
MeltwaterMutualMind
Likelihood to Recommend
5.3
(71 ratings)
7.3
(1 ratings)
Likelihood to Renew
8.0
(9 ratings)
8.2
(1 ratings)
Usability
2.2
(3 ratings)
6.4
(1 ratings)
Availability
10.0
(1 ratings)
7.3
(1 ratings)
Performance
-
(0 ratings)
7.3
(1 ratings)
Support Rating
7.5
(28 ratings)
7.3
(1 ratings)
In-Person Training
8.0
(1 ratings)
7.3
(1 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
6.1
(2 ratings)
8.2
(1 ratings)
Vendor post-sale
1.0
(1 ratings)
-
(0 ratings)
Vendor pre-sale
9.1
(1 ratings)
-
(0 ratings)
User Testimonials
MeltwaterMutualMind
Likelihood to Recommend
Meltwater
Meltwater is well-suited for agencies that have an engagement team who is looking to service a variety of client needs such as social media reporting, public relations outreach, and community management. If you're looking to have a platform serve just one need, you can still use Meltwater but will get more bang for your buck if you are needing a variety of tools.
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MutualMind
No answers on this topic
Pros
Meltwater
  • Media research - you can search for relevant publications and journalists to add to your media list.
  • Earned media coverage - you can search for coverage of your brand and find news stories that also include data that may be useful (how many people did the story reach for example).
  • Building media lists - if you have no current existing list, you can build and export one in Excel for example.
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MutualMind
  • MutualMind gives us a view into the reach of social content we produce on behalf of our advertisers and the engagement that content generates with shoppers.
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Cons
Meltwater
  • The dashboards are not user-friendly, customizable (color, font size, etc.), or worthy of presenting to a client. All of the insights from a dashboard get pulled from the platform and placed into a more client-friendly presentation.
  • Paywalls for certain publications connected to who-knows-what. DowJones racket limits media monitoring capabilities and results in manual searches for a growing number of publications.
  • TVeyes, the broadcast monitoring arm of the media monitoring capabilities, just needs TLC and to become more client-facing. Currently, the links produced to share clips look sketchy, and they have a relatively short shelf life.
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MutualMind
  • MutualMind gauges sentiment around social conversations but does so with the standard margin of error found in most social analytics products. The nature of human conversation makes it difficult for a machine to categorize sentiment with 100% accuracy. MutualMind gets sentiment right between 50% to 70% which is within acceptable industry averages for this type of product. With additional tuning (which MutualMind provides) the accuracy levels will increase.
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Likelihood to Renew
Meltwater
Meltwater works well for our organization and has allowed us to meet our internal goals. We are always open to new products and services that may be able to provide similar or better features; however, our experience has been that many of Meltwater's competitors are not up to the task.
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MutualMind
Reliability and flexibility (MutualMind's willingness to jointly produce new functionality)
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Usability
Meltwater
Once you get some basic training it's pretty easy to use. I would like to see training manuals, or instructional videos to help me explore features I'm not currently using.
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MutualMind
As a company that's only 3 years old, MutualMind's toolset is quite usable but it could use some tweaks in the user interface, which they are constantly working on.
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Reliability and Availability
Meltwater
No answers on this topic
MutualMind
During a recent upgrade period, MutualMind had a small window of unavailability. I am confident they have addressed the root cause and do not foresee any future issues.
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Performance
Meltwater
No answers on this topic
MutualMind
The product's performance has improved greatly in the last year and we anticipate seeing additional improvements in coming months based no planned infrastructure changes.
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Support Rating
Meltwater
Our account rep at Meltwater went dark for a long time. Then, a couple of weeks ago, our new account manager reached out to set up a meeting. Apparently, they had a big shakeup in the company, and there were some personnel changes. Our new account rep was great in discussing the platform's capabilities that were available to us and even offered to schedule a follow-up meeting with his technical team to introduce our new social media team members to the platform and how it could help them with their jobs.
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MutualMind
MutualMind has always been quick to address any issues or questions we have.
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In-Person Training
Meltwater
Again, really in-depth and helpful for a program that is really easy to use.
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MutualMind
No answers on this topic
Online Training
Meltwater
Walked step by step through program. Very informative on a program that doesn't require much training.
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MutualMind
No answers on this topic
Implementation Rating
Meltwater
You are only allowed 15 users, so make sure you've identified who will have access to use the tool.
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MutualMind
Not really...MutualMind was very professional and helped with all stages of our setup and implementation.
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Alternatives Considered
Meltwater
I was looking for a full-service option. I did some research. What really sold me was the presentation. They offered products that were helpful, and I wasn’t even aware of them. It is more expensive than the other products that are out there, but you get more. The other companies are good, but Meltwater Media Intelligence is more full service.
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MutualMind
As mentioned before, Radian6 and Sysomos Heartbeat.
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Return on Investment
Meltwater
  • As a PR firm, we rely on the media databases that [Meltwater Media Intelligence Platform] supplies to deliver the media exposure that they expect from us.
  • We utilize their tracking of media hits for our overall reporting to our clients.
  • Both of these are advantageous in helping us to not only keep our existing clients happy but also to gain new clients (and, in turn - revenue), as well.
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MutualMind
  • By showing increases in engagement and share of voice (defined as the amount of content generated for our advertisers versus the amount of content generated for their competitors over time) we are able to correlate content to incremental sales data provided by our advertisers.
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ScreenShots—