Formerly known as Facebook Business Suite or Facebook for Business, a solution for small businesses used to manage all business activity on Facebook, Messenger and Instagram from one place. It is presented as a one-stop shop where business owners can manage all marketing and advertising activities on Facebook and Instagram. It centralizes tools that help the user to connect with customers on all apps and get better business results.
N/A
SE Ranking
Score 9.0 out of 10
Mid-Size Companies (51-1,000 employees)
An SEO toolset for agency and in-house pros.
$55
per month
Pricing
Meta Business Suite
SE Ranking
Editions & Modules
No answers on this topic
ESSENTIAL
$55
per month
PRO
$109
per month
BUSINESS
$189
per month
Offerings
Pricing Offerings
Meta Business Suite
SE Ranking
Free Trial
No
Yes
Free/Freemium Version
No
No
Premium Consulting/Integration Services
No
No
Entry-level Setup Fee
No setup fee
No setup fee
Additional Details
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SE Ranking’s subscription plans come with generous data limits. They are also extremely flexible—users can pay for the exact amount of features and data they need. The platform’s variety of subscription options makes it easy for users to scale as their data needs grow.
Meta for Business has made a lot of improvements, but a lot of work still needs to be done as far as troubleshooting. I've had ad issues for months. It's probably getting close to a year. Every time I've submitted troubleshooting tickets, they're either slow to respond or don't respond at all. More than five times I've asked for help with getting the ad issues resolved. This included an online meeting (quite a first), emailing them, and even chatting with them. I went as far as multiple submissions of the materials they requested; I'm still at square one.
SE Ranking is a fantastic tool if you are a marketing agency or freelancer looking for a single tool for the majority of your SEO work. It also includes B2B tools like their lead generation widget and white label reports that can help you generate new leads for your business. It would get 10 stars if their database was larger to accommodate research for small geographic areas, but they are always expanding their database so it may just be a matter of time. Research SE Ranking has pricing plans available for every budget.
Segmentation is HUGE. You can segment by almost anything you want, be it demographic, sociological, behavioral... you name it. You can also create targets based on your visitors and their actions. Even custom lists.
They are very good at optimizing your campaigns automatically. This is so important because it will improve your ROI in several multiples otherwise
Managing ads in general works fine, and the data, even though is not exactly as accurate as Analytics, it's pretty decent.
Gives you placements and different ad types so you can get the most out of it.
Pixel and catalog integration are very powerful. You can almost instantly start tracking and catalog fetches your site daily for updates.
The amount of text allowed on images can be frustrating since it will include ALL text in the image regardless if it is part of the copy or on something random in the background of the image
Labeling ads and ad groups can be frustrating as we often had them default to generic titles which we would have to go back and edit. A mandatory field would be helpful, however, that might not be popular opinion as that much detail is really just a personal preference.
The constant emails from their sales team to "help you improve" your results are a little much.
We have to continue using this tool in order to be effective on this marketing platform. Though there are several changes I wish we could see, the fact is that we will still need to use this product to provide customers with the information they need.
I gave it this rating because it is so easy to learn to use and you are able to grow a following quickly by knowing when to post and who to post to or how to get in front of those prospects easily, and using those prospects to reach even further without any additional processes on your end through the sharing from your engaged readers.
I've found the Facebook for Business support to be hit or miss. For billing questions they're timely and helpful. For complex questions about specific services I've often received a longer wait and a less helpful experience. I'm often redirected to their docs, which are often not particularly helpful.
The support is great but they don't have 24/7 support. And time zones can also be an issue sometimes. On the other hand there are plenty of guides and videos around to get yourself started. I never really needed support for "big" issues. And the help I got was good enough.
If you don't want to display your feed to your boss before going over scheduled posts for the week, use the Business site and it will be less awkward instantly. Having someone lean over your shoulder is always a bit awkward, you think about how you smell, maybe consider offering them gum because they have bad breath
Facebook stacks up against them in terms of its service. I choose Facebook for Business since I use it for business for almost more than a year now and I need to say this it is the most best possible business tool definitely a must-have for all the businesses type.
SE Ranking is better than Serpstat or MOZ or Ahrefs when it comes to tracking keyword rankings, but it lacks in every other SEO category, such as onsite and offsite SEO metrics, content analysis, etc... It's a good choice for agencies that are interested in tracking keywords for their clients, but other than that it underperforms in every other SEO category.
I haven't had much ROI from using Facebook for Business, and unfortunately, other local businesses I know haven't felt that they got much ROI on their paid ads either.
The good point of Facebook for Business is that I can still look into who is interested in my products and build around my audience that way.
The website "health" report has allowed us to fix things that Google might find strange or cause us to lose rankings, which has been very helpful.
It's given us more visibility into what exactly our SEO management company is doing and how they are performing, and if things are changing or not. It's very easy to see right from the dashboard.
Being able to see how our competitors stack up against us has helped us know where to improve, what to focus on, and how to be even better.
