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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Microsoft Entra ID

    Score8.8 out of 10
    N/AMicrosoft Entra ID (formerly Microsoft Azure Active Directory or Azure AD) is a cloud-based identity and access management (IAM) solution supporting restricted access to applications with Azure Multi-Factor Authentication (MFA) built-in, single sign-on (SSO), B2B collaboration controls, self-service password, and integration with Microsoft productivity and cloud storage (Office 365, OneDrive, etc) as well as 3rd party services.

    $6

    per user/per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    Microsoft Entra IDVerticalResponse
    Editions & Modules
    Premium P1
    $6.00
    per user/per month
    Premium P2
    $9.00
    per user/per month
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    Microsoft Entra IDVerticalResponse
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Microsoft Entra IDVerticalResponse
    Considered Both Products
    Microsoft
    No answer on this topic
    VerticalResponse
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    227 Answers
    No answers on this topic
    Delivers good value for the price
    99%
    Delivers good value for the price
    206 Answers
    No answers on this topic
    Happy with the feature set
    99%
    Happy with the feature set
    225 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    94%
    Lived up to sales and marketing promises
    155 Answers
    No answers on this topic
    Implementation went as expected
    95%
    Implementation went as expected
    183 Answers
    No answers on this topic
    Features
    Microsoft Entra IDVerticalResponse
    Identity Management
    Comparison of Identity Management features of Microsoft Entra ID and VerticalResponse
    Feature
    Microsoft Entra ID
    8.6
    123 Ratings
    5% above category average
    VerticalResponse
    -
    Ratings
    ID-Management Access Control9.1122 Ratings00 Ratings
    ID Management Single-Sign On (SSO)9.5119 Ratings00 Ratings
    Multi-Factor Authentication9.2121 Ratings00 Ratings
    Password Management8.2113 Ratings00 Ratings
    Account Provisioning and De-provisioning8.5114 Ratings00 Ratings
    ID Management Workflow Automation8.290 Ratings00 Ratings
    ID Risk Management7.797 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Microsoft Entra ID and VerticalResponse
    Feature
    Microsoft Entra ID
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Microsoft Entra ID and VerticalResponse
    Feature
    Microsoft Entra ID
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Microsoft Entra ID and VerticalResponse
    Feature
    Microsoft Entra ID
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    Microsoft Entra IDVerticalResponse
    Small Businesses
    JumpCloud
    Score9.3 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    OneLogin by One Identity
    Score9.4 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    RSA Access Manager (Discontinued)
    Score10 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Microsoft Entra IDVerticalResponse
    Likelihood to Recommend
    8.9
    (241 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    9.8
    (16 ratings)
    8.6
    (19 ratings)
    Usability
    8.6
    (57 ratings)
    9.0
    (5 ratings)
    Availability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    7.1
    (21 ratings)
    8.0
    (4 ratings)
    Online Training
    5.0
    (1 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    9.7
    (3 ratings)
    10.0
    (4 ratings)
    Configurability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Contract Terms and Pricing Model
    7.4
    (2 ratings)
    -
    (0 ratings)
    Product Scalability
    9.0
    (1 ratings)
    -
    (0 ratings)
    Professional Services
    9.0
    (1 ratings)
    -
    (0 ratings)
    User Testimonials
    Microsoft Entra IDVerticalResponse
    Likelihood to Recommend
    Microsoft
    Overall, the Microsoft Entra ID platform is best utilized by people looking to have one platform that manages all interactions between other platforms. The Microsoft Entra ID platform allows for a seemless SSO integration, and can also integrate with Intune for MDM. Additionally, and probably the most easy to understand integration, is the integration with Active Directory, and controls associated with that.
    Incentivized
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    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
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    Pros
    Microsoft
    • Application integration is really good for single sign-on and managing identity overall. The correlation with Active Directory on-prem is really good, so we can manage it in a single place. It's easy to manage the users and integrate other Microsoft products. It is the base of everything else.
    Incentivized
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    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
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    Cons
    Microsoft
    • I would like more risk policy suggestions. I guess that situation where we had outsourced employees in a country where somehow their location was changing too often, that we would have room to go, “Hey, this needs to be a lower risk.” Or maybe having easier options to let people log in when they're deemed high risk. It’s tricky because I feel like it’s really easy to do that wrong, but it’s the main area that I think could be improved. I guess also a little bit tighter administrative integration with other Microsoft products.
    Incentivized
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    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Microsoft
    MSFT Entra ID has been essential for managing our geographically dispersed team. We're confident that it will scale with us as grow, and we'll be able to take advantage of additional security and ID management features as they become necessary. Being able to centrally manage our user access from anywhere with a small support team is such a relief.
    Incentivized
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    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Microsoft
    From a user perspective, 10. From an admin perspective, 7 or 8. From the user perspective, it's very easy to use, but from the admin perspective, there's a lot of things that are not easily clear, testable, or verifiable without just trying a whole bunch of scenarios.
    Incentivized
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    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
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    Reliability and Availability
    Microsoft
    There has been a handful of outages but they have been either minimal or rarely severe
    Incentivized
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    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Microsoft
    I could probably rate this a 10 but I'm always conservative on giving out perfect scored bt performance has not been a problem for us using Entra ID.
    Incentivized
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    VerticalResponse
    No issues
    Read full review
    Support Rating
    Microsoft
    I have not needed to engage support for anything at this time. I have been able to find the answers either online or in a knowledgebase. I tried to skip the question but it would not let me, so I rated a 9 based on other interactions with Microsoft support I have had
    Incentivized
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    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
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    Online Training
    Microsoft
    Most training was internally produced
    Incentivized
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    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Microsoft
    Make sure you use a good partner. Our implementation was a bit longer and more problematic than we expected. Our partner got it done, but, in my opinion, some of their inexperience and staffing issues were evident.
    Incentivized
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    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Microsoft
    We've done stuff with Okta for Identity and Duo. Those would probably be the two big ones that I would say that people would recognize and stuff. There's some other smaller players we've talked to, but those are the two big ones that we play with. We're still using it. So, because it was integrated into everything we've already done, it just made it almost indispensable.
    Incentivized
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    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
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    Contract Terms and Pricing Model
    Microsoft
    The features are getting addresses per requirements and their value for Money. The proposed ROI and actual ROI build confidence.
    Read full review
    VerticalResponse
    No answers on this topic
    Scalability
    Microsoft
    Scalability is pretty trival for Entra ID. It's not difficult to manage a few or many accounts.
    Incentivized
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    VerticalResponse
    No answers on this topic
    Professional Services
    Microsoft
    Microsoft Professional Services' technical knowledge is appreciable as consultants design the solution as per customer requirements. Mapping of features per user specifications and assisting Customer IT engineers to implement so they can manage and administer the services.
    Read full review
    VerticalResponse
    No answers on this topic
    Return on Investment
    Microsoft
    • We are doing a lot of sign-ins and working on it, and it worked quite well. We do have Microsoft support, so yes, we can handle all of the small issues we are sometimes having. But if you want to define it, I would say yes, we like it. Overall positive.
    Incentivized
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    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
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    ScreenShots