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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Middesk

    Score8.9 out of 10
    N/AMiddesk is a business intelligence (BI) software used to onboarded clients working in three primary verticals — Fintech, Credit Reporting, and Business Marketplaces.

    $1,000

    per month

    VerticalResponse

    Score10 out of 10
    N/AVerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

    $9

    per month

    Pricing
    MiddeskVerticalResponse
    Editions & Modules
    No answers on this topic
    Basic
    $11.00
    per month
    Pro
    $16.00
    per month
    Pro Plus
    $196.00
    per month
    Offerings
    Pricing Offerings
    MiddeskVerticalResponse
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsUsers may also pay per use if they are expecting a lower volume of usage.—
    More Pricing Information
    Features
    MiddeskVerticalResponse
    BI Standard Reporting
    Comparison of BI Standard Reporting features of Middesk and VerticalResponse
    Feature
    Middesk
    7.7
    1 Ratings
    6% below category average
    VerticalResponse
    -
    Ratings
    Pixel Perfect reports8.01 Ratings00 Ratings
    Customizable dashboards7.01 Ratings00 Ratings
    Report Formatting Templates8.01 Ratings00 Ratings
    Ad-hoc Reporting
    Comparison of Ad-hoc Reporting features of Middesk and VerticalResponse
    Feature
    Middesk
    8.0
    1 Ratings
    0% below category average
    VerticalResponse
    -
    Ratings
    Drill-down analysis8.01 Ratings00 Ratings
    Formatting capabilities8.01 Ratings00 Ratings
    Integration with R or other statistical packages8.01 Ratings00 Ratings
    Report sharing and collaboration8.01 Ratings00 Ratings
    Report Output and Scheduling
    Comparison of Report Output and Scheduling features of Middesk and VerticalResponse
    Feature
    Middesk
    6.4
    1 Ratings
    25% below category average
    VerticalResponse
    -
    Ratings
    Publish to Web7.01 Ratings00 Ratings
    Publish to PDF5.01 Ratings00 Ratings
    Report Versioning5.01 Ratings00 Ratings
    Report Delivery Scheduling8.01 Ratings00 Ratings
    Delivery to Remote Servers7.01 Ratings00 Ratings
    Data Discovery and Visualization
    Comparison of Data Discovery and Visualization features of Middesk and VerticalResponse
    Feature
    Middesk
    7.3
    1 Ratings
    9% below category average
    VerticalResponse
    -
    Ratings
    Pre-built visualization formats (heatmaps, scatter plots etc.)7.01 Ratings00 Ratings
    Location Analytics / Geographic Visualization7.01 Ratings00 Ratings
    Predictive Analytics8.01 Ratings00 Ratings
    Access Control and Security
    Comparison of Access Control and Security features of Middesk and VerticalResponse
    Feature
    Middesk
    8.5
    2 Ratings
    0% above category average
    VerticalResponse
    -
    Ratings
    Multi-User Support (named login)7.01 Ratings00 Ratings
    Role-Based Security Model8.52 Ratings00 Ratings
    Multiple Access Permission Levels (Create, Read, Delete)9.52 Ratings00 Ratings
    Single Sign-On (SSO)9.02 Ratings00 Ratings
    Mobile Capabilities
    Comparison of Mobile Capabilities features of Middesk and VerticalResponse
    Feature
    Middesk
    6.3
    1 Ratings
    21% below category average
    VerticalResponse
    -
    Ratings
    Responsive Design for Web Access8.01 Ratings00 Ratings
    Mobile Application8.01 Ratings00 Ratings
    Dashboard / Report / Visualization Interactivity on Mobile3.01 Ratings00 Ratings
    Application Program Interfaces (APIs) / Embedding
    Comparison of Application Program Interfaces (APIs) / Embedding features of Middesk and VerticalResponse
    Feature
    Middesk
    8.0
    1 Ratings
    3% above category average
    VerticalResponse
    -
    Ratings
    REST API8.01 Ratings00 Ratings
    Javascript API8.01 Ratings00 Ratings
    iFrames6.01 Ratings00 Ratings
    Java API8.01 Ratings00 Ratings
    Themeable User Interface (UI)8.01 Ratings00 Ratings
    Customizable Platform (Open Source)10.01 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Middesk and VerticalResponse
    Feature
    Middesk
    -
    Ratings
    VerticalResponse
    9.9
    8 Ratings
    21% above category average
    WYSIWYG email editor00 Ratings10.07 Ratings
    Dynamic content00 Ratings10.05 Ratings
    Ability to test dynamic content00 Ratings10.04 Ratings
    Landing pages00 Ratings10.04 Ratings
    A/B testing00 Ratings10.05 Ratings
    Mobile optimization00 Ratings10.05 Ratings
    Email deliverability reporting00 Ratings10.08 Ratings
    List management00 Ratings10.08 Ratings
    Triggered drip sequences00 Ratings9.02 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Middesk and VerticalResponse
    Feature
    Middesk
    -
    Ratings
    VerticalResponse
    10.0
    9 Ratings
    27% above category average
    Dashboards00 Ratings10.09 Ratings
    Standard reports00 Ratings10.09 Ratings
    Custom reports00 Ratings10.06 Ratings
    Pre-Send Testing
    Comparison of Pre-Send Testing features of Middesk and VerticalResponse
    Feature
    Middesk
    -
    Ratings
    VerticalResponse
    10.0
    1 Ratings
    20% above category average
    URL Validation00 Ratings10.01 Ratings
    Link Tracking00 Ratings10.01 Ratings
    Image Validation00 Ratings10.01 Ratings
    Inbox Display00 Ratings10.01 Ratings
    Email Accessibility Tools00 Ratings10.01 Ratings
    Spelling and Grammar Check00 Ratings10.01 Ratings
    Spam Testing00 Ratings10.01 Ratings
    Email Previews00 Ratings10.01 Ratings
    Best Alternatives
    MiddeskVerticalResponse
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    Cyfe
    Score4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Qlik Cloud Analytics (Qlik Sense)
    Score8.1 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Sisense
    Score6.9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MiddeskVerticalResponse
    Likelihood to Recommend
    8.5
    (2 ratings)
    10.0
    (28 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    8.6
    (19 ratings)
    Usability
    7.5
    (2 ratings)
    9.0
    (5 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    8.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    9.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    10.0
    (4 ratings)
    User Testimonials
    MiddeskVerticalResponse
    Likelihood to Recommend
    Middesk Inc.
    Middesk majorly provides us with real-time access to the data and documents which are required for automating KYB and CIP regulatory compliance, mitigating front and backend risk. In addition, it is the easiest way for financial services companies to verify and monitor their business customers. It for us very much makes the process of onboarding customers very easy.
    Incentivized
    Read full review
    VerticalResponse
    For businesses requiring advanced email marketing features like sophisticated automation, in-depth analytics, and extensive customization, VerticalResponse might fall short due to its limited featuresVerticalResponse is ideal for small businesses or freelancers who need a simple, straightforward email marketing tool. Its ease of use and basic features make it suitable for those without extensive technical expertise in email marketing
    Incentivized
    Read full review
    Pros
    Middesk Inc.
    • Gathering information needed for registration.
    • Making the registration process efficient.
    • Guiding us through the process when we hit snags.
    Incentivized
    Read full review
    VerticalResponse
    • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
    • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
    • The dashboard is functional and easy to find when you need with a quick search.
    Incentivized
    Read full review
    Cons
    Middesk Inc.
    • Better navigation.
    • More marketing and make it very reachable to customers.
    • Login is difficult.
    Incentivized
    Read full review
    VerticalResponse
    • The type face is small. Not sure if this is to avoid overwhelming the reader, but I could see this being an issue with vision-impaired people or people who don't see small print well.
    • Sometimes I find it takes multiple clicks to make one simple change. I wish there was a search field at the top of the screen that allowed me to jump directly to a client's entry to update it there.
    Read full review
    Likelihood to Renew
    Middesk Inc.
    No answers on this topic
    VerticalResponse
    Product is easy for both technical and non-technical people to use. A cost effective solution for sending out large number of messages. We can manage unsubscribes by individual accounts, so we can have multiple multiple accounts combined to maximize our buying power on credits. Effective API for sending/receiving data makes tool a valuable asset.
    Read full review
    Usability
    Middesk Inc.
    UI is not as intuitive as other systems we use. For states that require income tax withholding, some of them require registration with multiple agencies - the UI doesn't easily tell you which login credentials are tied to which agency.
    Incentivized
    Read full review
    VerticalResponse
    I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much
    Incentivized
    Read full review
    Reliability and Availability
    Middesk Inc.
    No answers on this topic
    VerticalResponse
    Never had an issue with uptime
    Read full review
    Performance
    Middesk Inc.
    No answers on this topic
    VerticalResponse
    No issues
    Read full review
    Support Rating
    Middesk Inc.
    The user experience of this tool must be rearchitected. I am able to observe a lot of lag in the process when initiated. There are sometimes when the tool's navigation becomes difficult. The time taken at times is large to process a request and this can also be highly improved in the future.
    Incentivized
    Read full review
    VerticalResponse
    At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor
    Incentivized
    Read full review
    Online Training
    Middesk Inc.
    No answers on this topic
    VerticalResponse
    Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand
    Read full review
    Implementation Rating
    Middesk Inc.
    No answers on this topic
    VerticalResponse
    Salesforce integration never worked right. We had to abandon.
    Read full review
    Alternatives Considered
    Middesk Inc.
    ADP Workforce Now offers a module to handle payroll tax registrations. The interface is confusing and the information is hard to find. The service and support are awful - nobody ever knows who can answer tax account questions, they escalate to a different department and promise a callback but they never call back.
    Incentivized
    Read full review
    VerticalResponse
    In addition to using Vertical Response personally I also manage email marketing for clients that already use Mailchimp, Robly and Constant Contact. While most of these platforms all offer similar features I choose Vertical Response first if the client does not have a platform in place. Typically I am also teaching the client how to use this tool and the Vertical Response visual interface is very easy for me to teach a client how to navigate and create their own campaigns.
    Incentivized
    Read full review
    Return on Investment
    Middesk Inc.
    • Better speed.
    • Better quality for optimal cost.
    • Saves a lot of time.
    Incentivized
    Read full review
    VerticalResponse
    • We were able to blast out promotions our company was having to customers which created an increase in business.
    • By blasting out any service issues, it keeps our customers informed so that they are not wondering what is going on.
    • Allows us to store unsubscribed emails so that we are not constantly pestering people who do not want to be emailed.
    Incentivized
    Read full review
    ScreenShots

    Middesk Screenshots

    Screenshot of Middesk