TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Social Report

    Score10 out of 10
    N/ASocial Report is an all-in-one social media dashboard built specifically to provide robust analytics across multiple channels, social media posting, and network performance.

    $29

    per month

    Pricing
    MixpanelSocial Report
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    CREATOR
    $29
    per month
    TRACTION
    $89
    per month
    SCALE
    $199
    per month
    CUSTOM
    Custom
    per month
    Offerings
    Pricing Offerings
    MixpanelSocial Report
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Community Pulse
    MixpanelSocial Report
    Considered Both Products
    Mixpanel
    No answer on this topic
    Social Report
    No answer on this topic
    Key User Insights
    Would buy again
    86%
    Would buy again
    12 Answers
    No answers on this topic
    Delivers good value for the price
    91%
    Delivers good value for the price
    10 Answers
    No answers on this topic
    Happy with the feature set
    93%
    Happy with the feature set
    13 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    88%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    90%
    Implementation went as expected
    9 Answers
    No answers on this topic
    Best Alternatives
    MixpanelSocial Report
    Small Businesses
    PostHog
    Score8.3 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Talkwalker by Hootsuite
    Score8.1 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    1-Social
    Score5.1 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelSocial Report
    Likelihood to Recommend
    9.0
    (50 ratings)
    10.0
    (2 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (8 ratings)
    9.0
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelSocial Report
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Social Report
    Social Report is perfect for all sizes of organisations because of its ability to set up teams of users and adjust which features each user group can use. I can't think of any size company that it would not suit.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Social Report
    • Bulk upload of social media posts
    • Tracking conversions for posts
    • Granular data from your social media profiles
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Social Report
    • The UTM feature works really well for automatically appending your social media updates with Google tracking. I would just like a little more control over a couple of the fields. A minor thing quite personal to me really.
    • I dont believe it has a mobile app.
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Social Report
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Social Report
    No answers on this topic
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Social Report
    Very supportive, personal and informed. They really want to understand the problem and often solutions become features. Great support
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Social Report
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Social Report
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Social Report
    We've tried a lot of alternative systems in the past but find that Social Report out performs them easily. It benefits from including many of the features from all of these other systems plus some unique features such as csv upload of bulk posts, conversion tracking to monitor sales from social media posts, combined monitoring of facebook adverts and much more.
    Incentivized
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Social Report
    • We use Social Report to manage our client's accounts and they appreciate the quality of the reports produced by Social Report
    • Being able to monitor how well our social media is working has allowed us to improve our social media content and drive more traffic to our site
    • Reduced time managing and updating our social media accounts has improved our profitability
    Incentivized
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.