Mixpanel vs. Splunk Enterprise

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Mixpanel
Score 8.5 out of 10
N/A
Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…
$0
per month
Splunk Enterprise
Score 8.3 out of 10
N/A
Splunk is software for searching, monitoring, and analyzing machine-generated big data, via a web-style interface. It captures, indexes and correlates real-time data in a searchable repository from which it can generate graphs, reports, alerts, dashboards and visualizations.N/A
Pricing
MixpanelSplunk Enterprise
Editions & Modules
Free
$0
per month
Growth
$17
per month
Enterprise
Contact sales
No answers on this topic
Offerings
Pricing Offerings
MixpanelSplunk Enterprise
Free Trial
NoYes
Free/Freemium Version
YesYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!
More Pricing Information
Community Pulse
MixpanelSplunk Enterprise
Top Pros
Top Cons
Features
MixpanelSplunk Enterprise
Security Information and Event Management (SIEM)
Comparison of Security Information and Event Management (SIEM) features of Product A and Product B
Mixpanel
-
Ratings
Splunk Enterprise
7.4
54 Ratings
5% below category average
Centralized event and log data collection00 Ratings6.553 Ratings
Correlation00 Ratings6.052 Ratings
Event and log normalization/management00 Ratings6.153 Ratings
Deployment flexibility00 Ratings7.549 Ratings
Integration with Identity and Access Management Tools00 Ratings7.549 Ratings
Custom dashboards and workspaces00 Ratings8.554 Ratings
Host and network-based intrusion detection00 Ratings7.037 Ratings
Data integration/API management00 Ratings8.35 Ratings
Behavioral analytics and baselining00 Ratings7.74 Ratings
Rules-based and algorithmic detection thresholds00 Ratings7.84 Ratings
Response orchestration and automation00 Ratings6.94 Ratings
Reporting and compliance management00 Ratings7.94 Ratings
Incident indexing/searching00 Ratings8.95 Ratings
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MixpanelSplunk Enterprise
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Whatfix
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InsightIDR
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User Ratings
MixpanelSplunk Enterprise
Likelihood to Recommend
8.2
(49 ratings)
7.0
(70 ratings)
Likelihood to Renew
10.0
(13 ratings)
10.0
(17 ratings)
Usability
9.0
(1 ratings)
9.0
(3 ratings)
Availability
-
(0 ratings)
10.0
(1 ratings)
Support Rating
1.0
(8 ratings)
8.4
(17 ratings)
Online Training
8.0
(2 ratings)
8.0
(1 ratings)
Implementation Rating
8.9
(3 ratings)
9.0
(2 ratings)
Product Scalability
-
(0 ratings)
9.1
(1 ratings)
User Testimonials
MixpanelSplunk Enterprise
Likelihood to Recommend
Mixpanel
As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
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Splunk
Pros: Splunk is very well suited if you have multiple log sources of related data. All of them can be correlated and tasks can be automated based on the requirement. Other than alerts, Splunk can also run a specific script of your choice, based on some defined conditions. Cons: If you have a few logs but a large number of log sources, Splunk can be very expensive.
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Pros
Mixpanel
  • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
  • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
  • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
  • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
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Splunk
  • Real-time + Scheduled alerts - i-e you can set up alerts which are actively monitoring your logs
  • Pretty good response time for search results. With our key/value logging, Splunk makes it blazing fast to query the data.
  • Dashboards provide insights into historical data
  • Love how Splunk indexes all of the data and provides keys to search on
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Cons
Mixpanel
  • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
  • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
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Splunk
  • At times some queries can run slowly if indices are not on a portion of the query you use.
  • Setup time initially can be difficult if your logs aren't stored in common locations or in a common way to write the log.
  • Ability to ingest logs from different locations without having to change code to put logs in a certain place (pro and con).
  • Searches can be a bit more difficult to look through if your log isn't pulled in a manner that is easy to read through splunk.
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Likelihood to Renew
Mixpanel
It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
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Splunk
We are using Splunk extensively in our projects and we have recently upgraded to Splunk version 6.0 which is quite efficient and giving expected results. We keep track of updates and new features Splunk introduces periodically and try to introduce those features in our day to day activities for improvement in our reporting system and other tasks.
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Usability
Mixpanel
great, slick and clean interface
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Splunk
You can literally throw in a single word into Splunk and it will pull back all instances of that word across all of your logs for the time span you select (provided you have permission to see that data). We have several users who have taken a few of the free courses from Splunk that are able to pull data out of it everyday with little help at all.
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Reliability and Availability
Mixpanel
No answers on this topic
Splunk
When properly setup and configured, Splunk is extremely reliable.
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Support Rating
Mixpanel
We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
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Splunk
Splunk maintains a well resourced support system that has been consistent since we purchased the product. They help out in a timely manner and provide expert level information as needed. We typically open cases online and communicate when possible via e-mail and are able to resolve most issues with that method.
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Online Training
Mixpanel
Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
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Splunk
The online course was simple clear and described the main capabilities of the solution. There is also an initial module that can be done for free so anyone can familiarize themselves with the functionality of this solution. On the other hand, however, there could be more free online courses. Maybe even with a certificate, this would broaden the group of people who are familiar with the platform while increasing familiarity with the solution itself.
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Implementation Rating
Mixpanel
Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
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Splunk
Smooth without too many major issues.
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Alternatives Considered
Mixpanel
  • There was not really any other competitors for this specific use case that had a chance
  • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
  • Other solutions out there seemed to be too expensive and this was the most recommended
  • Heap seemed to be the best OTHER option but didn't take the time to evaluate
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Splunk
I wanted to learn a new language that I can quickly master and implement. Splunk is easy, fun to use and best of all, it can be developed in hours not days or weeks. Splunk is fundamentally a programming language that is minimal but yet powerful enough to collect, analyze and visualize data.
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Scalability
Mixpanel
No answers on this topic
Splunk
Splunk can scale in to the petabyte per day range which of course is awesome
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Return on Investment
Mixpanel
  • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
  • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
  • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
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Splunk
  • Overall very positive. It has provided visibility to what is going on within our network.
  • One drawback is the time it takes to get up to speed with the application, but this is up to the user, and Splunk education is excellent.
  • In my field, IT Security, there are few other friends to have in your back pocket better than Splunk. They are just that good.
Read full review
ScreenShots

Mixpanel Screenshots

Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.