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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mixpanel

    Score8.3 out of 10
    N/AMixpanel helps companies measure what matters, make decisions fast, and build better products through data. With self-serve product analytics solution, teams can analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience. Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York,…

    $0

    per month

    Wynter

    Score8.8 out of 10
    Enterprise companies (1,001+ employees)
    Wynter is an on-demand market research platform for B2B that offers a fast way to get qualitative insights from target customers, boasting results in 12–48 hours. Products include: B2B surveys, message testing, preference testing, brand tracking, and qualitative interviews. All respondents are verified B2B professionals targeted by job title, industry, and company size. Fully self-serve. Wynter states they currently have over 80,000 verified professionals in the panel.

    $20,000

    per year

    Pricing
    MixpanelWynter
    Editions & Modules
    Free
    $0
    per month
    Growth
    $17
    per month
    Enterprise
    Contact sales
    Lite
    $10,000
    per year
    Pro
    $19,000
    per year
    Elite
    $59,000
    per year
    Offerings
    Pricing Offerings
    MixpanelWynter
    Free Trial
    NoNo
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsMixpanel uses MTU (Monthly Tracked User) pricing, which is designed to scale with your company. MTUs are roughly equivalent to the number of unique visitors on your product and each user is counted once per month, even if they use multiple devices. If Events based pricing makes more sense for your business, reach out to us and we can work with you!—
    More Pricing Information
    Features
    MixpanelWynter
    Financial Research
    Comparison of Financial Research features of Mixpanel and Wynter
    Feature
    Mixpanel
    -
    Ratings
    Wynter
    9.1
    2 Ratings
    22% above category average
    Industry-Specific Information00 Ratings9.12 Ratings
    Independent Research Access00 Ratings9.12 Ratings
    Market Research
    Comparison of Market Research features of Mixpanel and Wynter
    Feature
    Mixpanel
    -
    Ratings
    Wynter
    8.6
    15 Ratings
    21% above category average
    Competitor Research00 Ratings8.74 Ratings
    Consumer Feedback00 Ratings8.815 Ratings
    Market Insights and Reports00 Ratings8.37 Ratings
    Best Alternatives
    MixpanelWynter
    Small Businesses
    PostHog
    Score8.3 out of 10
    Qualtrics
    Score7.8 out of 10
    Medium-sized Companies
    Heap
    Score8.1 out of 10
    Qualtrics
    Score7.8 out of 10
    Enterprises
    Gainsight PX
    Score7.6 out of 10
    Qualtrics
    Score7.8 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MixpanelWynter
    Likelihood to Recommend
    9.0
    (50 ratings)
    8.7
    (16 ratings)
    Likelihood to Renew
    10.0
    (13 ratings)
    -
    (0 ratings)
    Usability
    9.0
    (2 ratings)
    -
    (0 ratings)
    Support Rating
    1.0
    (8 ratings)
    9.1
    (1 ratings)
    Online Training
    8.0
    (2 ratings)
    -
    (0 ratings)
    Implementation Rating
    8.9
    (3 ratings)
    -
    (0 ratings)
    User Testimonials
    MixpanelWynter
    Likelihood to Recommend
    Mixpanel
    As a worker in the sales area, I see closely how complex it can be to evaluate the commercial funnel and Mixpanel has been an indispensable guide to prioritize above all what customers expect to receive from our company, and thus be able to determine the main service we offer. Without a doubt, Mixpanel has special functions to be the one that guides the route and marks the objectives much more clearly.
    Incentivized
    Read full review
    Wynter
    Wynter is ideal when you are doing "high-pressure" message testing where live traffic with A/B audiences isn't effective. Similarly, it's a great way to gather prospective customer data when you don't have access to a customer base for your questions or the cost of sourcing them yourself would be too high.
    Incentivized
    Read full review
    Pros
    Mixpanel
    • Mixpanel is a daily use application for everyone in my organization; it helps us have a better flow of information and interaction between work teams.
    • The user interface of this platform is simple and has a wide variety of functions and resources to help us work in the most organized way, have better team coordination, and keep efficiency high.
    • I love that it is so easy to program our calendar to our liking, so we can prioritize our activities and know what is pending, and the best thing is that I can update the calendar if necessary.
    • The chat function is great to improve the interaction between colleagues and share work schedules and any information with third parties.
    Incentivized
    Read full review
    Wynter
    • Targeted survey groups of our exact ICP
    • Easy to digest survey results
    • Various feedback types to drill down on useful data
    Incentivized
    Read full review
    Cons
    Mixpanel
    • Mixpanel requires an explicit setting of events from your app. This means you need to be very thoughtful in the design of your events because missing one means you aren't collecting any data from it. Inserting it into the process later on then brings challenges in tracking when certain events came online.
    • A tool like Mixpanel comes packed with features that sometimes are harder to discover. It's very easy to get sucked into one part of its toolset and not be aware of other tools which may be very useful.
    Incentivized
    Read full review
    Wynter
    • In my opinion, doesn't have a deep pool of respondents for all titles, but growing
    • I think the website look could be modernized
    • In my experience, customizing questions sometimes a little tricky, but works
    Incentivized
    Read full review
    Likelihood to Renew
    Mixpanel
    It's not an all encompassing solution like Google Analytics tries to be, but MixPanel offers much easier to use and understandable data insights. That's valuable when juggling many responsibilities as startup life demands, so a renewal would be easily justified.
    Read full review
    Wynter
    No answers on this topic
    Usability
    Mixpanel
    Relativity easy to use. Once you get the hang of it, very easy to create dashboards for different use cases. I split my dashboards between customers or use cases
    Incentivized
    Read full review
    Wynter
    No answers on this topic
    Support Rating
    Mixpanel
    We have only ever had to use their support once, when we were setting up the account, but their responses were prompt and the solutions were well documented. The people who solved our issues were helpful, even to non-tech people.
    Incentivized
    Read full review
    Wynter
    Every customer support professional I have interacted with at Wynter is helpful, responsive, and well-informed on the product and where they can help. They go above and beyond!
    Incentivized
    Read full review
    Online Training
    Mixpanel
    Mixpanel has a great resource about their product, with videos on how to use it and real world examples from other companies on how they integrate Mixpanel into their business processes.
    Read full review
    Wynter
    No answers on this topic
    Implementation Rating
    Mixpanel
    Again, somewhat annoying to be charged based on data points when many other analytics providers have one flat fee. Implementation was good, but I might have tracked a few more detailed points if I had the option.
    Read full review
    Wynter
    No answers on this topic
    Alternatives Considered
    Mixpanel
    • There was not really any other competitors for this specific use case that had a chance
    • We used Google Analytics for some things but obviously, GA is anonymous data so not useful for product teams with users
    • Other solutions out there seemed to be too expensive and this was the most recommended
    • Heap seemed to be the best OTHER option but didn't take the time to evaluate
    Incentivized
    Read full review
    Wynter
    I'm not aware of other products that provide the same speed/options as Wynter.
    Read full review
    Return on Investment
    Mixpanel
    • We've been able to increase the funnel conversions of one of our new product funnels from a 1% conversion rate to a 5% conversion rate.
    • We've been able to increase the CTR on another of our main product pages from ~3% to ~10% (so far)
    • We've been able to segment out how users from different traffic sources behave, allowing us to eliminate thousands of dollars of wasteful spending on advertising campaigns that weren't working.
    Incentivized
    Read full review
    Wynter
    • Time and cost savings which are really hard to quantify, yet substantial for making the case and getting budget approved.
    • Finding & interviewing people that fit your ICP could take anywhere from 2 weeks to months. With Wynter, I get them in 12-24 hours.
    Read full review
    ScreenShots

    Mixpanel Screenshots

    Screenshot of Mixpanel's Insights report enables you to see how often users perform meaningful actions, monitor growth of key user cohorts, like power users, and slice and dice trends by any attribute.Screenshot of Mixpanel's powerful Flows report enables you to identify top user paths to see where people get stuck, and discover actions users take before, after, or between key events.Screenshot of Mixpanel's Retention report helps you understand how often users return and visualize feature stickiness. You can also slice and dice retention data to identify user groups that retain best and to find out what causes churn.

    Wynter Screenshots

    Screenshot of DashboardScreenshot of Test historyScreenshot of Message test resultsScreenshot of Survey summaryScreenshot of Message test results summary