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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Mouseflow

    Score7.7 out of 10
    N/AMouseflow is a behavior analytics tool used by more than 190.000 digital marketing, UX, Product, Startups and Enterprise clients to optimize their website experiences. With Mouseflow, the user can: Find out what happens between visitors' clicks through watching video recordings of their sessions. Build 6 types of heatmaps for pages automatically to understand what is getting their attention. Set up funnels to watch where and why visitors drop. Use form…

    $39

    per month

    Synthio

    Score9 out of 10
    Enterprise companies (1,001+ employees)
    Synthio is Data as a Service software that automates the cleansing, standardization, and synthesis of data to make it actionable for immediate use. From merging non-standard or free-form data into a single usable dataset, to deduplication, standardization, strategic augmentation, or simply understanding more about data through a data health analysis, the vendor says their solution meets every data need of the modern marketer. Additionally, the vendor says they even have an automated tool that…N/A
    Pricing
    MouseflowSynthio
    Editions & Modules
    Starter
    $39
    per month
    Growth
    $129
    per month
    Business
    $259
    per month
    Pro
    $499
    per month
    No answers on this topic
    Offerings
    Pricing Offerings
    MouseflowSynthio
    Free Trial
    YesYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsThere is a discount applied to the price if a customer commits to an annual payment plan.—
    More Pricing Information
    Features
    MouseflowSynthio
    Prospecting
    Comparison of Prospecting features of Mouseflow and Synthio
    Feature
    Mouseflow
    -
    Ratings
    Synthio
    9.7
    2 Ratings
    23% above category average
    Advanced search00 Ratings10.02 Ratings
    Identification of new leads00 Ratings10.02 Ratings
    List quality00 Ratings9.02 Ratings
    List upload/download00 Ratings10.02 Ratings
    Ideal customer targeting00 Ratings9.02 Ratings
    Load time/data access00 Ratings10.02 Ratings
    Sales Intelligence Data Standards
    Comparison of Sales Intelligence Data Standards features of Mouseflow and Synthio
    Feature
    Mouseflow
    -
    Ratings
    Synthio
    9.3
    2 Ratings
    18% above category average
    Contact information00 Ratings9.02 Ratings
    Company information00 Ratings9.02 Ratings
    Industry information00 Ratings10.02 Ratings
    Data Augmentation & Lead Qualification
    Comparison of Data Augmentation & Lead Qualification features of Mouseflow and Synthio
    Feature
    Mouseflow
    -
    Ratings
    Synthio
    9.4
    2 Ratings
    23% above category average
    Salesforce integration00 Ratings10.01 Ratings
    Company/business profiles00 Ratings9.02 Ratings
    Data hygiene00 Ratings9.02 Ratings
    Automatic data refresh00 Ratings10.02 Ratings
    Filters and segmentation00 Ratings9.02 Ratings
    Sales Intelligence Email Features
    Comparison of Sales Intelligence Email Features features of Mouseflow and Synthio
    Feature
    Mouseflow
    -
    Ratings
    Synthio
    9.0
    2 Ratings
    19% above category average
    Append emails to records00 Ratings9.02 Ratings
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    MouseflowSynthio
    Small Businesses
    Smartlook
    Score8.8 out of 10
    Owler
    Score9.7 out of 10
    Medium-sized Companies
    Crazy Egg
    Score7.9 out of 10
    Clay
    Score9.3 out of 10
    Enterprises
    Crazy Egg
    Score7.9 out of 10
    LinkedIn Sales Navigator for Gmail (discontinued)
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    MouseflowSynthio
    Likelihood to Recommend
    9.0
    (6 ratings)
    9.0
    (2 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    9.8
    (2 ratings)
    -
    (0 ratings)
    User Testimonials
    MouseflowSynthio
    Likelihood to Recommend
    Mouseflow
    Mouseflow is a great when you're working in a busy product development or conversion optimisation environment, and want to understand exactly how customers are interacting with your site or app so you can respond. It's a capable tool that offers some great insight at a fraction of the cost of competitors like SessionCam or ClickTale. It has occasional problems in captures that its competitors suffer from less often, but if you're looking for a general understanding of usage then this is a great tool. It doesn't have built-in integrations with all A/B testing tools, but it does have a built-in Google Tag Manager tag so its very easy to set up without assistance. If you've got the budget to select reliability over cost, then you may choose to opt for a more mature, enterprise offering. But if your budget is limited, or you're just looking to prove the value of session recording as a concept, then Mouseflow will more than do the job.
    Incentivized
    Read full review
    Synthio
    Undoubtedly this is the ideal software for the sales and marketing department, as it saves a lot of time in the search for customers and has tools that automate many processes that were previously manual. This is one of the programs we have worked with the best, that is why we recommend it.
    Incentivized
    Read full review
    Pros
    Mouseflow
    • Mouseflow does a great job creating wonderful Heat Maps. These allow you to really see how people are interacting with a page. Great data if you want to create better flow in your pages.
    • The User Session Recordings are also especially useful and when used in conjunction with the heat maps you can really get a feel and a look at how a page is working. This lets you see where people get stuck, elements that might be distracting, etc.
    • In the area of the heat maps Mouseflow can handle A/B testing which I think is priceless.
    • Another advantage to Mouseflow is that unlike many of these types of tools Mouseflow integrates with most Web platforms, well beyond WordPress.
    Incentivized
    Read full review
    Synthio
    • Extensive search filters
    • Email verification prior to download/charge
    • Helpful customer service who you can work directly with to pull lists. It's great to work with someone who can tell you exactly how many verified leads you could pull without having to use credits.
    Incentivized
    Read full review
    Cons
    Mouseflow
    • Free version could have more features.
    • Should be optimized for a better view on mobile devices.
    • Although it provides a complete list of data, it is not able to capture certain sessions.
    Read full review
    Synthio
    • Lead quality isn't always the best - as with many databases of this nature. We have to expect that we'll have a high bounce and unsubscribe rate when using these leads.
    Incentivized
    Read full review
    Usability
    Mouseflow
    Mouseflow is pretty easy to use. You need to be a core technical person to implement it on your site. Mouseflow provided us a tracking code that need to be installed on the website, and if do not have the knowledge of how to work on the backend of the website, you will not be able to install it. Here you will need the help of a technical person who has a good knowledge of your website platform to install the code on the website. There are also videos available giving insight on how to use the Mouseflow platform. I personally haven't faced any problem while using Mouseflow. Just login to this tool and a dashboard will open in front of you.
    Read full review
    Synthio
    No answers on this topic
    Support Rating
    Mouseflow
    This is an area where Mouseflow is quite strong. Not only is the support good but they also have some very good training on the use of the product. There is a nicely laid out section of videos that not only cover the use of the tools functions but also how to use the data that Mouseflow produces. They are doing well in the support area.
    Incentivized
    Read full review
    Synthio
    No answers on this topic
    Alternatives Considered
    Mouseflow
    Mouseflow is a supplement to Google Analytics and improves on some Analytics functions. Mouseflow adds qualitative data to the quantitative data that Analytics provides to help marketers better understand their website visitors
    Incentivized
    Read full review
    Synthio
    I feel similar about all of these list building/append services. There are good and bad aspects.
    Incentivized
    Read full review
    Return on Investment
    Mouseflow
    • MouseFlow makes a positive impact on our future marketing decisions. We recently had a change in formula for a product and added a variety of ways for people to read about the changes via our website. Mouseflow allowed us to see which method was effective in communicating our message. We were able to replicate the style on other digital platforms.
    • Mouseflow allows us to save time we would normally spend in developing a website. For example, before building a new website I will spend a couple of weeks analyzing user data via mouseflow. I can clearly see what features are not currently working and where we are loosing people in the current process. This cuts down website revisions by about 10%
    Incentivized
    Read full review
    Synthio
    • Positive - We've been able to append records and add them to our targeted marketing campaigns.
    • Negative - We've added some junk to our database, as a result, which has affected our deliverability rates.
    • Negative - We did get a complaint and inquiry from one particular record about sending them an unsolicited email.
    Incentivized
    Read full review
    ScreenShots

    Mouseflow Screenshots

    Screenshot of Session replay
Shows how visitors interact with a site to find out where they struggle.Screenshot of Live Heatmaps
Live Heatmaps work as an overlay on a live website, offering complete support for all dynamic elements – essentially showing the Mouseflow data on top of the site as it looks and works when it is visited live. This includes dynamic elements: SPA's (Single Page Applications) Drop Down Menus.Screenshot of Geo Heatmaps
Build a Heatmap for visitors' locations. The map lights up as filters are applied to understand what the biggest markets are.Screenshot of Click Heatmaps
Optimize a website by understand what drives clicks on it. All heatmaps are built automatically as soon as recording begins.Screenshot of Form analytics
Discover what field in a form is costing customers and replay their sessions to see what distracted them from completing their purchaseScreenshot of Conversion funnels
Optimize check out funnels and drive more conversions.