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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Moz Link Explorer

    Score8 out of 10
    N/ALink Explorer from Moz is a link building utility, replacing the former Open Site Explorer. Moz describes Link Explorer as a highly accurate link tool that lets users check the backlink profile and Domain Authority of any site. Moz was acquired by iContact in June, 2021.

    $99

    per month

    VisitorTrack

    Score10 out of 10
    N/AVisitorTrack is a web analytics product from netFactor. It works beyond traditional web analytics to convert anonymous website "clicks" into intelligence on business visitors – without any registration action. Positioned as “Caller ID for Your Website”, the reporting and content are designed for B2B lead generation. Users receive detail on the companies visiting a site, executive profiles, address, phone, website, visit details and analytics, along with features like email alerts, Salesforce…

    $199

    per month

    Pricing
    Moz Link ExplorerVisitorTrack
    Editions & Modules
    Moz Pro
    $99
    per month
    Moz Link Explorer
    Free
    VisitorTrack
    $199.00
    per month
    Offerings
    Pricing Offerings
    Moz Link ExplorerVisitorTrack
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—VisitorTrack plans start at $199
    More Pricing Information
    Community Pulse
    Moz Link ExplorerVisitorTrack
    Considered Both Products
    iContact
    No answer on this topic
    netFactor
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    5 Answers
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    5 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    100%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    Moz Link ExplorerVisitorTrack
    SEO
    Comparison of SEO features of Moz Link Explorer and VisitorTrack
    Feature
    Moz Link Explorer
    8.1
    8 Ratings
    5% above category average
    VisitorTrack
    -
    Ratings
    Keyword analysis8.35 Ratings00 Ratings
    Backlink management9.07 Ratings00 Ratings
    SERP ranking tracking8.36 Ratings00 Ratings
    Page grader7.55 Ratings00 Ratings
    Competitive analysis9.08 Ratings00 Ratings
    Site audit / diagnostics8.56 Ratings00 Ratings
    Site recommendations8.05 Ratings00 Ratings
    Task management5.96 Ratings00 Ratings
    SEO Channels
    Comparison of SEO Channels features of Moz Link Explorer and VisitorTrack
    Feature
    Moz Link Explorer
    7.4
    7 Ratings
    3% below category average
    VisitorTrack
    -
    Ratings
    Local SEO8.36 Ratings00 Ratings
    Social SEO7.55 Ratings00 Ratings
    Mobile SEO7.55 Ratings00 Ratings
    Global SEO6.54 Ratings00 Ratings
    SEO Platform & Account Management
    Comparison of SEO Platform & Account Management features of Moz Link Explorer and VisitorTrack
    Feature
    Moz Link Explorer
    7.2
    5 Ratings
    16% below category average
    VisitorTrack
    -
    Ratings
    Multi-domain support5.45 Ratings00 Ratings
    Integration with web analytics tools9.04 Ratings00 Ratings
    Best Alternatives
    Moz Link ExplorerVisitorTrack
    Small Businesses
    Serpstat
    Score10 out of 10
    Matomo Analytics
    Score9 out of 10
    Medium-sized Companies
    Yoast
    Score8.5 out of 10
    Lead Forensics
    Score9 out of 10
    Enterprises
    Google Trends
    Score8.6 out of 10
    Chartbeat
    Score9.2 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Moz Link ExplorerVisitorTrack
    Likelihood to Recommend
    8.0
    (9 ratings)
    10.0
    (7 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    -
    (0 ratings)
    Availability
    -
    (0 ratings)
    9.1
    (1 ratings)
    Support Rating
    7.6
    (2 ratings)
    10.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (1 ratings)
    User Testimonials
    Moz Link ExplorerVisitorTrack
    Likelihood to Recommend
    iContact
    It is helpful if you are trying to understand where a site stands in terms of the links coming to it from different websites. It is less helpful in terms of providing specific actions or steps to take to get more links. However, it is a part of a larger Moz package so other areas provide information that can help there.
    Incentivized
    Read full review
    netFactor
    VisitorTrack is best used with websites that have good page/file naming conventions. You can create alerts and reports based on triggers that match certain URLs, or parts of page names. For instance, you would want to consistently name pages related to your products to contain a certain string in the file name, like domainname.com/product_XXXXXXX.html, where "product" is consistent across all your products. There are other techniques, but consistency with naming conventions will be helpful to you. No worries, their support team will help you see what you want to see.
    Read full review
    Pros
    iContact
    • Moz Link Explorer has a straightforward and easy to use interface. It’s very simple to navigate and understand the data.
    • The anchor text tool gives you an idea of the most widely used anchor texts other websites use when linking to your site. It can raise a red flag when too many sites are linking to you using exact match keyword anchor texts.
    Incentivized
    Read full review
    netFactor
    • Bombora without a doubt is the slickest thing you will ever see. How real is that visitor?
    • Built-in contact searches for company to generate a specific marketing list
    Incentivized
    Read full review
    Cons
    iContact
    • You need to subscribe to Moz Pro to get all features, which is pricey if you aren’t using the tool regularly.
    • I’ve found that competitor tools give larger lists of inbound links.
    • You’ll need some understanding of how SEO works to maximize the tool. Would non-SEO specialists understand the difference between domain authority and page authority, or the difference between follow back, and non-follow backlinks? Moz offers lots of training resources, but it takes time to learn what you need.
    Incentivized
    Read full review
    netFactor
    • As a relatively new user, this is not an easy question to answer. I have already seen improvements (Dashboard) since I have been using VisitorTrack.
    • It would be great to see some more 'how to' video's in the help section.
    Read full review
    Likelihood to Renew
    iContact
    No renewal is necessary with the free version!
    Read full review
    netFactor
    No answers on this topic
    Support Rating
    iContact
    I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
    Incentivized
    Read full review
    netFactor
    VisitorTrack support is outstanding and personalized. I have always gotten prompt answers, directly from their staff without any language barriers, which I typically have to deal with from other vendors who outsource overseas.
    Incentivized
    Read full review
    Alternatives Considered
    iContact
    Ahrefs is much more comprehensive than Open Site Explorer. If you are in need of a deep backlink analysis there are better options out there for your money. If you need a quick look at the state of a client's backlink profile than OSE is for you. It will give you the top metrics you are looking for and then some. I find OSE to be more user-friendly than competitors
    Incentivized
    Read full review
    netFactor
    VisitorTrack is easy to use and highly accurate. They have a lot of capabilities to sort and filter your data.
    Read full review
    Return on Investment
    iContact
    • This has allowed me to bring more traffic to our website.
    • This has increased our clients.
    • This has increased our Domain Authority over 10.
    Incentivized
    Read full review
    netFactor
    • Ability to identify some key search terms used and make sure they have a presence on our web site
    • Ability to see when new prospects visit our site so we can time follow ups accordingly
    • Ability to set triggers on high value prospects which helps save time (I am a one man team)
    Read full review
    ScreenShots

    VisitorTrack Screenshots

    Screenshot of VisitorTrack is like "Caller ID for your Website"Screenshot of Turn anonymous website visitors into B2B leadsScreenshot of Get detailed visitor reports and dashboardsScreenshot of View accurate contact records for the executives you target