What users are saying about
20 Ratings
20 Ratings
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Score 5.2 out of 100
20 Ratings
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Score 8 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

Web CEO

If you are just wanting to have a web page without any idea of wanting to gain exposure for it via Google or social media channels then WebCEO is probably not for you. However, if you are like me and my Graceful Touch blog project where building a stronger and stronger backbone of digital success is important to you then WebCEO is without question your number one place to go.
Irene Siverson | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
Web CEO
8.2
Keyword analysis
Moz Link Explorer
7.0
Web CEO
7.3
Backlink management
Moz Link Explorer
9.4
Web CEO
7.5
SERP ranking tracking
Moz Link Explorer
5.9
Web CEO
8.2
Page grader
Moz Link Explorer
6.0
Web CEO
9.1
Competitive analysis
Moz Link Explorer
7.6
Web CEO
7.5
Site audit / diagnostics
Moz Link Explorer
9.0
Web CEO
9.7
Site recommendations
Moz Link Explorer
5.1
Web CEO
9.3
Task management
Moz Link Explorer
5.2
Web CEO
6.7

SEO Channels

Moz Link Explorer
7.2
Web CEO
8.9
Local SEO
Moz Link Explorer
4.9
Web CEO
9.4
Social SEO
Moz Link Explorer
8.9
Web CEO
8.9
Mobile SEO
Moz Link Explorer
4.9
Web CEO
8.6
Global SEO
Moz Link Explorer
10.0
Web CEO
8.8

SEO Platform & Account Management

Moz Link Explorer
8.2
Web CEO
8.7
Multi-domain support
Moz Link Explorer
9.4
Web CEO
8.3
Integration with web analytics tools
Moz Link Explorer
7.0
Web CEO
9.1

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

Web CEO

  • The on-page optimization tools help a lot in researching competitor keywords, competitor traffic, and backlinks and Google search queries. We are able to compile this data to enhance online content and optimize our promotional channels.
  • Keeping track of a wide array of functions with tools that show us what has been done and with percentages of completion. This helps us to share tasks like projects with team members so they can easily see which parts o their work still need attention
  • Providing our clients, and our sales crew, with detailed as well as Summary data for explaining to clients what areas of their sites need attention and how their campaigns are succeeding (or lacking) in different geographical areas.
Chuc Mason | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

Web CEO

  • Its hard to say any negatives on WEB CEO, probably that there are so many tools to use haha! However as previously mentioned the support team are only a click away to help explain anything.
  • The dashboard can be overwhelming with a lot of metrics displayed. This can be customised though to display what you want. The same goes for the menu items, a lot of useful tools! But just have to learn the layout and where everything is located.
Luke Hickman | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

Web CEO

Web CEO 9.7
Based on 8 answers
I didn't even hesitate to renew my subscription to Web CEO. It has become the #1 tool in my arsenal and I use it at work, on my personal projects, everywhere! I literally don't know what I would do if I didn't have access to this software anymore. This software has been crucial in the success of my clients and my websites.
Brian Jackson | TrustRadius Reviewer

Usability

Moz Link Explorer

No score
No answers yet
No answers on this topic

Web CEO

Web CEO 8.5
Based on 2 answers
In general it is easy to use. Some of the functions take a little getting used to and first time through it is not obvious what needs to be set up first. It would be a great improvement to have a central setup screen where all of the data required by each module could be entered in one go.
Peter Green | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

Web CEO

Web CEO 9.1
Based on 3 answers
Most support networks focus on answering questions as WebCEO does. With my experience with WebCEO, I now call those the average support providers. Then there are the exceptional support providers who really go to the next level in making sure you are taken care of. While WebCEO certainly does this I've decided to remove them from qualifying at this level. Instead, I made a whole new category for their support called extraordinarily amazing. They respond in a timely fashion. Offer great value along the way. But then even have fun what with their unnecessary but great graphics that they include in their support. This is the upper edge of everything and leaves me with a huge smile on my face.
Irene Siverson | TrustRadius Reviewer

Implementation Rating

Moz Link Explorer

No score
No answers yet
No answers on this topic

Web CEO

Web CEO 7.9
Based on 2 answers
You can start using Web CEO in under 5 minutes so the implementation is very minimal. Simply setup your projects for your sites, hook them up to Google Analytics and your good to go. You can start analyzing data and viewing keyword tracking results in no time at all.
Brian Jackson | TrustRadius Reviewer

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

Web CEO

It isn't the best bit of software. It does have its charming touches, but when it comes down to it, it is going to struggle against the big boys. SEO Monitor will eat it for breakfast. I think a few decent UK tweaks could make this into a true contender
James Egan | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

Web CEO

  • The positive impact of Web CEO is that it's a platform that does what it needs to in terms of keyword reporting and competitive rankings. That information is invaluable not only to clients but also to agencies as its the basis for their strategies.
  • The amount of ideas and strategies you can come up with based on Web CEO's reporting impacts ROI very positively.
  • Web CEO is also an easy way to have interesting conversations in sales calls and prospect meetings which can lead to new business.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Moz Link Explorer Editions & Modules

Additional Pricing Details

Web CEO

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Web CEO Editions & Modules

Edition
StartUp$991
Corporate$2991
Agency Unlimited99 + scanning fees1
Solo$391
  1. mo
Additional Pricing Details
SOLO: 1 project, 50 unique keywords, 5 SERP scan depth, weekly automated scanning, 1,000 pages audited; 1,000 backlinks analyzed. STARTUP: 5 projects; 200 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 5,000 pages audited (1,000 pages/project); 10,000 backlinks analyzed (2,000 backlinks/project); branded SEO reports; 5 SEO leads per day. AGENCY UNLIMITED: unlimited projects ($2 per active project/mo); unlimited keywords with Unlimited search engines ($4/1,000 rank queries); 10 SERP scan depth; monthly/weekly/daily automated scanning (manual scanning on demand); unlimited pages audited; unlimited backlinks analyzed ($4/10,000 backlinks found); branded SEO reports; unlimited SEO leads per day; SEO audit button on your site; White-label SEO tools on your own domain ($20/mo); SEO tools API, full functionality; White-label support & training; all scanning except for rankings and backlinks at no extra cost. CORPORATE: 30 projects; 600 unique keywords; 5 SERP scan depth; weekly automated scanning (manual scanning on demand); 150,000 pages audited (5,000 pages/project); 150,000 backlinks analyzed (6,000 backlinks/project); branded SEO reports; 5 SEO leads per day; SEO audit button on your site.

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.6
Web CEO
8.3

Likelihood to Renew

Moz Link Explorer
10.0
Web CEO
9.7

Usability

Moz Link Explorer
Web CEO
8.5

Support Rating

Moz Link Explorer
7.5
Web CEO
9.1

Implementation Rating

Moz Link Explorer
Web CEO
7.9

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