What users are saying about
14 Ratings
20 Ratings
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Score 5.1 out of 100
14 Ratings
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Score 7 out of 100

Likelihood to Recommend

Moz Link Explorer

If you would like a high-level overview of how healthy your backlink profile is, Link Explorer is a simple, straightforward and easy to understand tool for that. You can easily get a sense of how many backlinks, and what types of backlinks your website has and what types of anchor texts are used to link to your website. You can keep track of new and lost links over time as well as group spammy links in a folder. Furthermore, you can compare your backlink profile with that of other websites such as a competitor’s domain.
Anonymous | TrustRadius Reviewer

WordTracker

Do you have a dependable keyword research tool? If you do not, this is a great place to develop a platform for your search. Do you have an SEO strategy in place? If not, WordTracker can help give you ideas for expanding that research through the referral term suggestion tool
Elise Phillips | TrustRadius Reviewer

Feature Rating Comparison

SEO

Moz Link Explorer
6.9
WordTracker
8.1
Keyword analysis
Moz Link Explorer
7.0
WordTracker
8.5
Backlink management
Moz Link Explorer
9.4
WordTracker
4.0
SERP ranking tracking
Moz Link Explorer
5.9
WordTracker
9.0
Page grader
Moz Link Explorer
6.0
WordTracker
9.0
Competitive analysis
Moz Link Explorer
7.6
WordTracker
8.0
Site audit / diagnostics
Moz Link Explorer
9.0
WordTracker
9.0
Site recommendations
Moz Link Explorer
5.1
WordTracker
8.0
Task management
Moz Link Explorer
5.2
WordTracker
9.0

SEO Channels

Moz Link Explorer
7.2
WordTracker
10.0
Local SEO
Moz Link Explorer
4.9
WordTracker
10.0
Social SEO
Moz Link Explorer
8.9
WordTracker
10.0
Mobile SEO
Moz Link Explorer
4.9
WordTracker
10.0
Global SEO
Moz Link Explorer
10.0
WordTracker
10.0

SEO Platform & Account Management

Moz Link Explorer
8.2
WordTracker
8.5
Multi-domain support
Moz Link Explorer
9.4
WordTracker
8.0
Integration with web analytics tools
Moz Link Explorer
7.0
WordTracker
9.0

Pros

Moz Link Explorer

  • It links in with Moz’s domain authority concept, which we use as our main metric of how well our SEO works.
  • It shows you which sites link to you, and ranks to them by domain authority. This helps us understand where our best inbound links come from, and to hopefully target those valuable partners for more links.
  • It shows you which keywords you rank for, your position on the search engine results pages for each keyword, and how difficult it is to rank for those keywords. We use this to spot where we rank on the second or third page for medium difficulty keywords. We’ll then write content to target those keywords.
Anonymous | TrustRadius Reviewer

WordTracker

  • Keyword research to find the perfect phrases with low competition and high impression rate
  • Keeping up with trending topics in any industry field
  • Giving new ideas on longtail keyword phrases to target or utilize on your blog
Claire Hawkes | TrustRadius Reviewer

Cons

Moz Link Explorer

  • Lack of instant export of data. Adds to a queue rather than being instant.
  • Advanced reports are needed for larger websites and come at the cost of a subscription to Moz Pro.
Jeremy Waszak | TrustRadius Reviewer

WordTracker

  • A more detailed walk-through for first time users which gives usage scenarios for the different features would probably get people up and running in WordTrack a lot quicker
  • For novice users it might be useful to have WordTracker point out the keywords that would be good to focus on based on the KEI. Something like highlighting the useful keywords in green and the highly competitive ones in red.
  • Maybe a quick intro video for new users. We help clients get up and running in WordTracker and a quick video demonstrating the usage and how it is beneficial might help.
Bailie Losleben | TrustRadius Reviewer

Likelihood to Renew

Moz Link Explorer

Moz Link Explorer 10.0
Based on 1 answer
No renewal is necessary with the free version!
Susan (MacKay) Sisler | TrustRadius Reviewer

WordTracker

WordTracker 7.9
Based on 3 answers
  • Good bang for the buck.
  • Makes the work flow easier by being able to extract data faster.
  • Quick for my team to learn how to use.
  • Lots of data. Really really lots of data.
  • Good for general SEM and SEO work. Nice overall for nationwide campaigns. Since we are not uber local, no worries on the lack of the data there
Maddie Silver | TrustRadius Reviewer

Support Rating

Moz Link Explorer

Moz Link Explorer 7.5
Based on 2 answers
I put a middling score here because of the difference in support between the free and premium uses. The Free tool was a great service, but there wasn't much support. It was tool that was intended to have a skilled SEO utilize it and save time. The Premium version has great support, but also offered more information so that skilled SEOs and novices alike could benefit from the tool.
Scott Walker | TrustRadius Reviewer

WordTracker

No score
No answers yet
No answers on this topic

Alternatives Considered

Moz Link Explorer

I think Moz Link Explorer is a great add-on to the overall Moz tool, but compared to Ahrefs, it’s not as robust because Ahrefs' main focus is on the backlink profile. I like SEMRush’s function of being able to reach out to websites directly from the platform and track all of your progress in there.
Anonymous | TrustRadius Reviewer

WordTracker

Keyword planner tool
Julie Quinones | TrustRadius Reviewer

Return on Investment

Moz Link Explorer

  • Took hours of manual work and programatically did it in a few clicks
  • Gave a game plan for future SEO strategies
Scott Walker | TrustRadius Reviewer

WordTracker

  • This tool has had nothing but a positive impact on our business and helps us tend to our clients everyday.
Elise Phillips | TrustRadius Reviewer

Pricing Details

Moz Link Explorer

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

WordTracker

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?

Rating Summary

Likelihood to Recommend

Moz Link Explorer
4.5
WordTracker
9.0

Likelihood to Renew

Moz Link Explorer
10.0
WordTracker
7.9

Support Rating

Moz Link Explorer
7.5
WordTracker

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