What users are saying about
Top Rated
368 Ratings
1 Rating
Top Rated
368 Ratings
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Score 8.3 out of 100
1 Rating
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Score 9 out of 100

Feature Set Ratings

  • Moz Pro ranks higher in 2 feature sets: SEO, SEO Channels
  • Rankinity ranks higher in 1 feature set: SEO Platform & Account Management

SEO

7.7

Moz Pro

77%
6.7

Rankinity

67%
Moz Pro ranks higher in 8/8 features

Keyword analysis

8.5
85%
39 Ratings
6.0
60%
1 Rating

Backlink management

7.7
77%
34 Ratings
N/A
0 Ratings

SERP ranking tracking

8.6
86%
39 Ratings
8.0
80%
1 Rating

Page grader

8.1
81%
38 Ratings
N/A
0 Ratings

Competitive analysis

8.0
80%
38 Ratings
6.0
60%
1 Rating

Site audit / diagnostics

8.1
81%
37 Ratings
N/A
0 Ratings

Site recommendations

7.2
72%
35 Ratings
N/A
0 Ratings

Task management

5.8
58%
21 Ratings
N/A
0 Ratings

SEO Channels

7.1

Moz Pro

71%
7.0

Rankinity

70%
Moz Pro ranks higher in 3/4 features

Local SEO

6.8
68%
27 Ratings
7.0
70%
1 Rating

Social SEO

6.8
68%
23 Ratings
N/A
0 Ratings

Mobile SEO

7.1
71%
25 Ratings
N/A
0 Ratings

Global SEO

7.9
79%
27 Ratings
N/A
0 Ratings

SEO Platform & Account Management

7.9

Moz Pro

79%
9.0

Rankinity

90%
Moz Pro ranks higher in 1/2 features

Multi-domain support

8.2
82%
27 Ratings
9.0
90%
1 Rating

Integration with web analytics tools

7.6
76%
28 Ratings
N/A
0 Ratings

Attribute Ratings

  • Moz Pro is rated higher in 1 area: Support Rating
  • Rankinity is rated higher in 2 areas: Likelihood to Recommend, Usability

Likelihood to Recommend

8.7

Moz Pro

87%
76 Ratings
9.0

Rankinity

90%
1 Rating

Likelihood to Renew

8.8

Moz Pro

88%
37 Ratings

Rankinity

N/A
0 Ratings

Usability

8.5

Moz Pro

85%
2 Ratings
9.0

Rankinity

90%
1 Rating

Availability

10.0

Moz Pro

100%
2 Ratings

Rankinity

N/A
0 Ratings

Support Rating

9.5

Moz Pro

95%
14 Ratings
8.0

Rankinity

80%
1 Rating

Online Training

7.0

Moz Pro

70%
1 Rating

Rankinity

N/A
0 Ratings

Likelihood to Recommend

iContact

Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
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Rankinity

Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month
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Pros

iContact

  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
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Rankinity

  • Pay Per Ranking Check
  • Track Keyword Rankings by Location
  • Keyword Groups and Weighting
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Cons

iContact

  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
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Rankinity

  • Keyword grouping could be more intuitive
  • Historical data is not always easy to pull
Read full review

Pricing Details

Moz Pro

Starting Price

$99 per month

Editions & Modules

Moz Pro editions and modules pricing
EditionModules
Standard991
Medium1792
Large2993
Premium5994

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Entry-level set up fee?

No setup fee

Additional Details

Rankinity

Starting Price

$0

Editions & Modules

Rankinity editions and modules pricing
EditionModules

Footnotes

    Offerings

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services

    Entry-level set up fee?

    No setup fee

    Additional Details

    Likelihood to Renew

    iContact

    We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
    Read full review

    Rankinity

    No answers on this topic

    Usability

    iContact

    it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
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    Rankinity

    We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things
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    Reliability and Availability

    iContact

    Every time I've ever needed it, it's been there.
    Read full review

    Rankinity

    No answers on this topic

    Support Rating

    iContact

    As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
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    Rankinity

    No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.
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    Alternatives Considered

    iContact

    Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
    Read full review

    Rankinity

    Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
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    Return on Investment

    iContact

    • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
    • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
    Read full review

    Rankinity

    • Low-cost solution
    • Scalable as client list grows
    Read full review

    Screenshots

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