Moz Pro vs. Rankinity

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Moz Pro
Score 8.1 out of 10
N/A
MozPro , from Moz in Seattle, Washington, is an SEO platforms for tracking the performance of all inbound marketing efforts comprehensively. It reveals how content is being shared through social channels and how that drives traffic to a website, and features a broad toolset for search engine optimization: rank tracking, link opportunites, site audit via Moz Analytics, prospective keyword analysis and content grading, as well as a crawl test to find broken or poorly designed site elements. Moz…
$99
per month
Rankinity
Score 9.0 out of 10
N/A
Rankinity focuses on long-term promotion strategy, competitor tracking, and keyword tracking to measure Internet visibility.N/A
Pricing
Moz ProRankinity
Editions & Modules
Standard
$99
per month
Medium
$179
per month
Large
$299
per month
Premium
$599
per month
No answers on this topic
Offerings
Pricing Offerings
Moz ProRankinity
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Features
Moz ProRankinity
SEO
Comparison of SEO features of Product A and Product B
Moz Pro
8.4
40 Ratings
8% above category average
Rankinity
6.7
1 Ratings
15% below category average
Keyword analysis9.940 Ratings6.01 Ratings
Backlink management7.035 Ratings00 Ratings
SERP ranking tracking10.040 Ratings8.01 Ratings
Page grader9.939 Ratings00 Ratings
Competitive analysis8.039 Ratings6.01 Ratings
Site audit / diagnostics9.038 Ratings00 Ratings
Site recommendations8.036 Ratings00 Ratings
Task management5.221 Ratings00 Ratings
SEO Channels
Comparison of SEO Channels features of Product A and Product B
Moz Pro
5.9
32 Ratings
25% below category average
Rankinity
7.0
1 Ratings
8% below category average
Local SEO5.327 Ratings7.01 Ratings
Social SEO5.323 Ratings00 Ratings
Mobile SEO6.325 Ratings00 Ratings
Global SEO6.827 Ratings00 Ratings
SEO Platform & Account Management
Comparison of SEO Platform & Account Management features of Product A and Product B
Moz Pro
8.9
32 Ratings
5% above category average
Rankinity
9.0
1 Ratings
7% above category average
Multi-domain support7.927 Ratings9.01 Ratings
Integration with web analytics tools9.929 Ratings00 Ratings
Best Alternatives
Moz ProRankinity
Small Businesses
Nozzle
Nozzle
Score 9.9 out of 10
Nozzle
Nozzle
Score 9.9 out of 10
Medium-sized Companies
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Advanced Web Ranking
Advanced Web Ranking
Score 8.2 out of 10
Enterprises
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
Dupli Checker (DupliChecker.com)
Dupli Checker (DupliChecker.com)
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Moz ProRankinity
Likelihood to Recommend
9.9
(77 ratings)
9.0
(1 ratings)
Likelihood to Renew
8.8
(37 ratings)
-
(0 ratings)
Usability
8.5
(2 ratings)
9.0
(1 ratings)
Availability
10.0
(1 ratings)
-
(0 ratings)
Support Rating
9.5
(7 ratings)
8.0
(1 ratings)
Online Training
7.0
(1 ratings)
-
(0 ratings)
User Testimonials
Moz ProRankinity
Likelihood to Recommend
iContact
Businesses looking to keep track of their web presence and utilize a tool to identify areas of opportunity. The trends tracking and competitor modeling allow businesses to be able to build an SEO strategy that they can track progress over time and fill in content gaps. This is used by our company in conjunction with our marketing automation tool and Google's web presence suite (eg. Google Analytics, Search Console, Tag Manager).
Read full review
Rankinity
Rankinity is well-suited for agencies that provide SEO services for some clients. It's a great stepping stone tool while an agency scales it's services and builds a book of SEO clients since you pay per keyword check. The frequency of checks can be set for each client (project) so if services are performed monthly, you can set checks to happen at the beginning of the month
Read full review
Pros
iContact
  • It finds relevant keywords and lets you know your chance of ranking with them.
  • It helps you find content that needs work to rank better.
  • It helps you improve any technical issues with your web pages.
  • It helps you audit your current site for any technical issues.
  • It helps you keep track of your most important keywords.
Read full review
Rankinity
  • Pay Per Ranking Check
  • Track Keyword Rankings by Location
  • Keyword Groups and Weighting
Read full review
Cons
iContact
  • Some of the auto-gen visual tables aren't all that useful for smaller companies. For instance on the Search Visibility tab, many of my clients have a tiny % of keywords in the top-10, so the table shows basically 4 overlaid flat lines. I wish we had some options to customize this table or expand the range or something.
  • I wish there were some more tools relating to the technical aspects of the site/pages. The whole tool is very keyword-oriented, which is fine, but I feel like over time this has become and will continue to be less important than technical aspects, site speed, voice search, etc.
  • There's an Anchor Text tab, but it only looks at Inbound links—I wish this feature was for on-site anchor text—this could be a much better optimization tool. Because there's nothing you can do about inbound link text.
Read full review
Rankinity
  • Keyword grouping could be more intuitive
  • Historical data is not always easy to pull
Read full review
Likelihood to Renew
iContact
We've been paying monthly for Moz for at least four years. We rely heavily on it for our daily work, and would need to re-engineer many of our processes if we were to cancel our subscription. I suspect we'll continue to use Moz as long as we are in business (assuming they maintain their quality).
Read full review
Rankinity
No answers on this topic
Usability
iContact
it's easy to use once you get the hang of it and most people with any sort of background in using online tools and analytics systems can figure it out. it's just not as intuitive as it could be like google webmaster tools or Adobe (Site Catalyst)
Read full review
Rankinity
We've seen one major platform update (user interface overhaul). This has made the system much easier to use. There are some features that could still be improved like historical rankings but overall the system is good and aligns with the expectation for what you pay for it. Not a whole lot to complain about on the usability side of things
Read full review
Reliability and Availability
iContact
Every time I've ever needed it, it's been there.
Read full review
Rankinity
No answers on this topic
Support Rating
iContact
As I have mentioned before, if you have enterprise subscription, the staff are super helpful. Moz also participated in the marketing tech conferences especially moz in seattle. These sessions are super useful in helping digital marketing analyst like me to investigate new marketing techniques, tracking leads and conversions and eventually monetize them. Their staff is not only knowledgeable in their own product but they have been around. For example Dr Peter from moz always publishes his insights and I have relied somewhat on his opinions.
Read full review
Rankinity
No chat support, only email support. Whenever I've used their support system, I have received responses in 1-2 business days and the solution addressed my needs/concerns. I've really only had a couple of instances where I've needed to reach out to their support team since the system is pretty straight forward and easy to use.
Read full review
Alternatives Considered
iContact
Moz emerged as an industry leader with a great reputation for driving optimal SEO performance and ROI for customers. Moz' thought leadership on all things SEO gave us a lot of confidence to invest and partner with them. The wide array of product features was also something that was important to us relative to Moz' competitors. In the end, we felt there wasn't anything we couldn't do with Moz. We were also impressed with the on demand platform training and tools provided from day 1. Lastly, Moz was one of the more expensive platforms, but it wasn't the most expensive, so we felt we received great value for the overall price.
Read full review
Rankinity
Rankinity is simpler solution that's different than the all-in-one type solutions we've also used. A lot of it comes down to process and how service offerings are built for clients. We use Rankinity for clients where we're tracking a lot of keywords in a lot of different geographic areas because it's a more cost-effective solutions. But for larger clients, we typically rely on all-in-one solutions that offer more tools for SEO.
Read full review
Return on Investment
iContact
  • Here I can easily find competitor's ranking keywords and their backlinks. It also gives you another exciting feature where you can compare two domains at the same time.
  • The thing that I don't like about this software is, that sometimes your page can take too much time for crawling.
Read full review
Rankinity
  • Low-cost solution
  • Scalable as client list grows
Read full review
ScreenShots

Moz Pro Screenshots

Screenshot of Screenshot of Screenshot of Screenshot of Screenshot of