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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    mParticle

    Score8.7 out of 10
    N/AThe mParticle customer data platform supports data collection from a wide variety of sources and provides standardization, cleansing and deduping, and tags, as well as data enrichment via scoring, contextual or behavioral data, as well as segmentation and customer profile management.N/A

    SendPulse

    Score3.5 out of 10
    N/ASendPulse is an integrated messaging platform providing user communication that includes emails, SMS, web push, SMTP, and user management.. This solution includes 15,000 free emails with up to 2,500 subscribers per month.N/A
    Pricing
    mParticleSendPulse
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    mParticleSendPulse
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—Pricing starts from $9 a month and depends on the number of messages sent.
    More Pricing Information
    Community Pulse
    mParticleSendPulse
    Considered Both Products
    mParticle by Rokt
    No answer on this topic
    SendPulse
    No answer on this topic
    Key User Insights
    Would buy again
    70%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    86%
    Delivers good value for the price
    6 Answers
    No answers on this topic
    Happy with the feature set
    80%
    Happy with the feature set
    8 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    80%
    Lived up to sales and marketing promises
    4 Answers
    No answers on this topic
    Implementation went as expected
    71%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Features
    mParticleSendPulse
    Email & Online Marketing
    Comparison of Email & Online Marketing features of mParticle and SendPulse
    Feature
    mParticle
    -
    Ratings
    SendPulse
    4.0
    12 Ratings
    67% below category average
    WYSIWYG email editor00 Ratings2.012 Ratings
    Dynamic content00 Ratings1.012 Ratings
    Ability to test dynamic content00 Ratings4.010 Ratings
    A/B testing00 Ratings3.09 Ratings
    Mobile optimization00 Ratings2.012 Ratings
    Email deliverability reporting00 Ratings7.012 Ratings
    List management00 Ratings6.012 Ratings
    Triggered drip sequences00 Ratings7.010 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of mParticle and SendPulse
    Feature
    mParticle
    -
    Ratings
    SendPulse
    4.7
    12 Ratings
    47% below category average
    Dashboards00 Ratings5.011 Ratings
    Standard reports00 Ratings7.012 Ratings
    Custom reports00 Ratings2.09 Ratings
    Best Alternatives
    mParticleSendPulse
    Small Businesses
    Twilio Segment
    Score8.4 out of 10
    Mad Mimi
    Score10 out of 10
    Medium-sized Companies
    Treasure AI
    Score9 out of 10
    Campaign Monitor by Marigold
    Score9 out of 10
    Enterprises
    Treasure AI
    Score9 out of 10
    Emma by Marigold
    Score8.5 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    mParticleSendPulse
    Likelihood to Recommend
    6.8
    (10 ratings)
    1.0
    (12 ratings)
    Likelihood to Renew
    5.5
    (1 ratings)
    9.1
    (1 ratings)
    Usability
    -
    (0 ratings)
    3.0
    (2 ratings)
    Support Rating
    8.0
    (10 ratings)
    9.1
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.2
    (1 ratings)
    User Testimonials
    mParticleSendPulse
    Likelihood to Recommend
    mParticle by Rokt
    If you can't trust the data you get into your customer journey service or user behavior analysis tool, mParticle can make a difference quickly. We used it to great success getting from untrustworthy data to reliable data in no time. If you already have a great data pipeline or use a user behavior analysis tool that includes checks for ensuring the trustworthiness of data, you might not need mParticle. If you have a lot of external or internal services you need to connect to your customer data, then mParticle is definitely worth looking at.
    Incentivized
    Read full review
    SendPulse
    SendPulse is great if you want to connect with your list on a more personal basis, and making sure that your email reaches your subscriber when it is best for him/her. You can also use the SMS function (though I haven't used it yet). Let's say you have clients and want to send a message to them automatically on their birthday, SendPulse allows you to do that. It allows you to add in specific fields that are relevant to you, in order to customise your messaging as much as you want and need.
    Read full review
    Pros
    mParticle by Rokt
    • Collect customer data from multiple sources.
    • Integrated with wide breadth of vendors and verticals.
    • Helps track unregistered user data into registered user data.
    Incentivized
    Read full review
    SendPulse
    • One of the best features of this software is its user interface. I found it very intuitive.
    • It has sms feature also which is a great add-on to this software.
    • It has live chat support feature. And I find it very helpful when i find any technical problem.
    Incentivized
    Read full review
    Cons
    mParticle by Rokt
    • Support - often times it feels like they're trying to create a sales opportunity rather than actually provide support - whether it's technical or non-technical.
    • Some connection setups are not as consistent with respect to the procedure of setting up the connection, e.g. setting user identities in Braze.
    • Audiences...definitely not as robust as Amplitude
    Incentivized
    Read full review
    SendPulse
    • I like its Drag and Drop function to design e-mailers but it lacks in some functionalities. Foe example when I write two different contents in a same box I need a line to show separation between my contents in the same box but this feature is unavailable in SendPulse.
    • They should include more fonts. Every product or service needs different kind of fonts to make a right impact on customers. With limited option of fonts it restricts user's creativity.
    • It is good to have templates to give users some idea for designing campaigns but here SendPluse has nothing much to offer. They have very limited number of templates.
    Incentivized
    Read full review
    Likelihood to Renew
    mParticle by Rokt
    It's a great tool for beginners but not scalable to advance use cases. It's not it's a fault in our case, because any platform is as good as the data collected
    Incentivized
    Read full review
    SendPulse
    Because I love how easy and intuitive SendPulse is.
    Read full review
    Usability
    mParticle by Rokt
    No answers on this topic
    SendPulse
    I find that overall SendPulse is very intuitive to use and the support is there to help you out in case you don't find how to do what you wish to do. The drag and drop functionalities make it easy to create the newsletters you want. Every field is explained and small tutorials are included to show you how to create a new template, newsletter, etc. which makes it very easy to use.
    Read full review
    Support Rating
    mParticle by Rokt
    Superb technical support, always going the extra mile to understand your problem and work towards solutions. Specifically, the team are happy to jump on Zoom to troubleshoot the problem.
    Incentivized
    Read full review
    SendPulse
    Every time I contacted the support team with a question or a problem, they were very fast in replying and helping me out solve it. Usually latest within 10 minutes I would receive a first answer, and the problem would get solved on the same day.
    Read full review
    Implementation Rating
    mParticle by Rokt
    No answers on this topic
    SendPulse
    When implementing SendPulse, it is a good idea to have a transition phase where you still use both systems, in case anything goes wrong.
    Read full review
    Alternatives Considered
    mParticle by Rokt
    mParticle has a bigger catalog of services you can interface with and provides a more complete check for data integrity. It also allows you to use any analytics solution.
    Incentivized
    Read full review
    SendPulse
    For SendPulse's price point, I consider their competition to be the likes of Mailchimp, ConstantContact, etc. While SendPulse rates roughly average across the board in all areas, for businesses looking for the cheapest option (which comes with a lack of features/quality), ConstantContact beats them. For quality/features/value, I'd say Mailchimp is the best option for small businesses.
    Incentivized
    Read full review
    Return on Investment
    mParticle by Rokt
    • Negative: Quite a lot overlaps with the work being done on the Data Warehouse as a CDP.
    • Positive: Able to connect to 3rd party tools with small effort (Appsflyer).
    Incentivized
    Read full review
    SendPulse
    • Tapping NRI clients with this software helps me in generating good revenue in last financial year.
    • I grow my NRI database by 60 in last year. And this software played a major role in doing so.
    • It made brand building very easy among my clients.
    Incentivized
    Read full review
    ScreenShots

    SendPulse Screenshots

    Screenshot of Desktop versionScreenshot of Mobile application for iPadScreenshot of Mobile application for Android