What users are saying about
14 Ratings
15 Ratings
14 Ratings
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Score 9 out of 100
15 Ratings
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Score 6.5 out of 100

Likelihood to Recommend

Muck Rack

MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
Jennifer Harrison, APR | TrustRadius Reviewer

PR Newswire

PR Newswire is well suited for organizations with a significant public relations budget that want to quickly disseminate a news release over the wire to a specific targeted group of recipients. It's probably not a suitable solution for smaller companies or "boutique" public relations agency unless the distribution cost is to be directly passed on to the client because it is quite expensive.
Cindy Arco | TrustRadius Reviewer

Pros

Muck Rack

  • Identify journalists and influencers not in traditional media databases.
  • Understand what journalists are talking about topics relevant to your clients.
  • Bios: love being able to search bios, including confirming beats and interests.
Anonymous | TrustRadius Reviewer

PR Newswire

  • It is very easy to set up an account on PR Newswire and get started. The dashboard is very intuitive.
  • Once you are ready to upload a press release, doing so it easy and the pricing structure for the different distributions are clearly laid out.
  • You can choose a distribution list or e-mail (or fax) your own distribution list, making it easy to target your release to different reporters.
  • Once a press release is sent up, PR Newswire follows up with visibility reports so you know how well your release did and if you need to do another or target specific reporters.
Richard Angeloni | TrustRadius Reviewer

Cons

Muck Rack

  • Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.
Anonymous | TrustRadius Reviewer

PR Newswire

  • Pricing could be better especially as it relates to a digital footprint
  • The ability to add multiple photos, video links, logos, etc., can be cost prohibitive
  • From an earned media relations standpoint, we find that journalists may not cover something once they see it on the newswire
Dan Lobring | TrustRadius Reviewer

Usability

Muck Rack

No score
No answers yet
No answers on this topic

PR Newswire

PR Newswire 8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
Richard Angeloni | TrustRadius Reviewer

Support Rating

Muck Rack

Muck Rack 7.5
Based on 4 answers
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
Anonymous | TrustRadius Reviewer

PR Newswire

PR Newswire 6.3
Based on 4 answers
Overall, it's a great product, but it is very expensive. There are cheaper programs out there but they also do not hit as many top-tier outlets as PR Newswire does. I recommend PR Newswire when you have important news that may not get the attention it deserves, and that you want in the hands of top-tier outlets.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Muck Rack

I have used a number of different products for PR purposes including Muck Rack, Cision Point, Gorkana and good old Google searching. I find Gorkana to be the best with Muck Rack in a close second. Both are great for list building and finding the right target to pitch at a media outlet.
Anonymous | TrustRadius Reviewer

PR Newswire

PRWeb is now owned by the same company (Cision). It's a lower priced service that I frequently recommend to clients on a budget. It allows links, a photo, and so on for a reasonable cost. I used Business Wire for many years, but when I had a bad experience with customer service, I stopped. As a PR consultant and someone who frequently talks/writes about PR and recommends products and services, I feel it's never a good idea to alienate someone who can recommend your service -- or not. Now I always steer clients toward PR Newswire, as the two are fairly comparable.
Michelle Messenger Garrett | TrustRadius Reviewer

Return on Investment

Muck Rack

  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Jennifer Harrison, APR | TrustRadius Reviewer

PR Newswire

  • PR Newswire saves us from having to maintain our own distribution lists for press releases
  • PR Newswire automatically sends all our press releases to a list of our beat reporters that we keep on file with them so that we don't have to spend time doing that
  • PR Newswire makes submitting edits to our releases easy
Anonymous | TrustRadius Reviewer

Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

PR Newswire

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

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