What users are saying about
30 Ratings
23 Ratings
30 Ratings
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Score 8.6 out of 100
23 Ratings
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Score 8.1 out of 100

Attribute Ratings

  • Muck Rack is rated higher in 3 areas: Likelihood to Recommend, Usability, Support Rating

Likelihood to Recommend

8.8

Muck Rack

88%
15 Ratings
8.3

PR Newswire

83%
14 Ratings

Likelihood to Renew

8.0

Muck Rack

80%
1 Rating

PR Newswire

N/A
0 Ratings

Usability

9.5

Muck Rack

95%
2 Ratings
8.0

PR Newswire

80%
1 Rating

Support Rating

9.5

Muck Rack

95%
6 Ratings
5.7

PR Newswire

57%
4 Ratings

Implementation Rating

5.0

Muck Rack

50%
1 Rating

PR Newswire

N/A
0 Ratings

Likelihood to Recommend

Muck Rack

Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
Derek D. Ross, MBA | TrustRadius Reviewer

PR Newswire

PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.
Anonymous | TrustRadius Reviewer

Pros

Muck Rack

  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
Anonymous | TrustRadius Reviewer

PR Newswire

  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
Cindy Arco | TrustRadius Reviewer

Cons

Muck Rack

  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
Anonymous | TrustRadius Reviewer

PR Newswire

  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
Richard Angeloni | TrustRadius Reviewer

Pricing Details

Muck Rack

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$5,000 per year

Muck Rack Editions & Modules

Edition
Muck Rack$5,0001
  1. per year
Additional Pricing Details

PR Newswire

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

$199 per release

PR Newswire Editions & Modules

Edition
Newswire Digital$1991
Newswire Digital Plus$4491
Newswire State$4991
Newswire National$7991
Newswire Global$1,6491
Newswire Canada$6491
Newswire UK$6491
Newswire Asia$6491
Newswire Latin America$9491
Newswire Financial$7991
  1. per release
Additional Pricing Details

Likelihood to Renew

Muck Rack

Muck Rack 8.0
Based on 1 answer
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
Kelly Saux | TrustRadius Reviewer

PR Newswire

No score
No answers yet
No answers on this topic

Usability

Muck Rack

Muck Rack 9.5
Based on 2 answers
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
Kelly Saux | TrustRadius Reviewer

PR Newswire

PR Newswire 8.0
Based on 1 answer
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
Richard Angeloni | TrustRadius Reviewer

Support Rating

Muck Rack

Muck Rack 9.5
Based on 6 answers
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
Anonymous | TrustRadius Reviewer

PR Newswire

PR Newswire 5.7
Based on 4 answers
Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.
Anonymous | TrustRadius Reviewer

Implementation Rating

Muck Rack

Muck Rack 5.0
Based on 1 answer
I was not involved with the implementation.
Kelly Saux | TrustRadius Reviewer

PR Newswire

No score
No answers yet
No answers on this topic

Alternatives Considered

Muck Rack

Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
Scott Rosenblum | TrustRadius Reviewer

PR Newswire

PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
Dan Lobring | TrustRadius Reviewer

Return on Investment

Muck Rack

  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
Jennifer Harrison, APR | TrustRadius Reviewer

PR Newswire

  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication
Ashley Taylor | TrustRadius Reviewer

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