Muck Rack vs. PR Newswire

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Muck Rack
Score 6.8 out of 10
N/A
Muck Rack is a public relations offering from Sawhorse Media.
$5,000
per year
PR Newswire
Score 8.6 out of 10
N/A
N/A
$199
per release
Pricing
Muck RackPR Newswire
Editions & Modules
Muck Rack
5,000
per year
Newswire Digital
$199
per release
Newswire Digital Plus
$449
per release
Newswire State
$499
per release
Newswire Canada
$649
per release
Newswire UK
$649
per release
Newswire Asia
$649
per release
Newswire National
$799
per release
Newswire Financial
$799
per release
Newswire Latin America
$949
per release
Newswire Global
1,649
per release
Offerings
Pricing Offerings
Muck RackPR Newswire
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Muck RackPR Newswire
Considered Both Products
Muck Rack

No answer on this topic

PR Newswire
Chose PR Newswire
PR Newswire is considered one of the two gold standard newswire services because of its wide reach and high quality reporting. Pricing is almost identical to its biggest competitor, Business Wire, so it winds up being a matter of preference and ease more than anything. We …
Top Pros
Top Cons
Best Alternatives
Muck RackPR Newswire
Small Businesses
Newswire
Newswire
Score 8.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Medium-sized Companies
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10
Newswire
Newswire
Score 8.3 out of 10
Enterprises
Cision Communications Cloud
Cision Communications Cloud
Score 7.3 out of 10

No answers on this topic

All AlternativesView all alternativesView all alternatives
User Ratings
Muck RackPR Newswire
Likelihood to Recommend
5.9
(16 ratings)
8.0
(15 ratings)
Likelihood to Renew
8.0
(1 ratings)
-
(0 ratings)
Usability
9.0
(2 ratings)
8.0
(1 ratings)
Support Rating
9.4
(4 ratings)
5.7
(2 ratings)
Implementation Rating
5.0
(1 ratings)
-
(0 ratings)
User Testimonials
Muck RackPR Newswire
Likelihood to Recommend
Muck Rack
Muck Rack has been well suited for me when reporting and providing value add and ROI reporting to clients who are investing in publications. Not only has it been great creating media lists, drafting, sending out, and tracking pitches, but the ability to track coverage and export a report that showcases the reach, impact, and media value has been so beneficial for me. So, if you are working with clients in an external communications capacity, then the Muck Rack tools are very flexible and can fit your needs very well.
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Cision
PR Newswire is a terrific solution for ensuring that news is distributed in a way that is findable and searchable. It also automatically ties the news to ticker symbols. It's not a useful or meaningful solution for actually securing news coverage. It still requires picking up the phone and pitching media.
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Pros
Muck Rack
  • Muck Rack offers a robust and highly targeted media research tool that allows you to build a customized media list to launch a media relations campaign.
  • Muck Rack's customer support team is quite good and is very responsive.
  • Muck Rack's sales team does a great job of explaining how their solution will effectively address the needs of the organization.
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Cision
  • User-friendly - PR Newswire has a very user-friendly website that makes it simple and easy to get a news release set up for a distribution relatively quickly. You can also save your selections from a previous distribution to make it go even faster. Since I am pretty much always sending out my releases to the same distribution list, all I have to do is check that box.
  • Customer support - When you submit a release via the web portal, you have several options about when it will be released. I typically want my releases to go out as quickly as possible, but even then I know an account representative will take a look at my release and accompanying multimedia materials and give me a quick call to confirm and make sure everything is set before officially sending it out. It's a helpful step without making the process cumbersome.
  • Reports - PR Newswire provides timely and comprehensive reports, so it's easy to tell the where the news release went.
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Cons
Muck Rack
  • Creating coverage reports is time-consuming and it is difficult to filter out unrelated coverage with the Boolean operator-driven functionality
  • Muck Rack does not integrate with our other monitoring and reporting tools, so for sharing reports everything needs to be manually exported and added to our reporting software.
  • Muck Rack does not include broadcast coverage monitoring in its normal package, and the functionality of the added broadcast tool is limited compared to other coverage monitoring tools.
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Cision
  • The pricing structure is comprehensive, depending on how far you want your release to go.
  • Adding multi-media, such as photos, increases visibility quite a bit but PR Newswire charges extra for photos.
  • PR Newswire also charges an annual fee for storing your logo, which I think should be free for organizations that already have an account (and pay a membership fee).
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Likelihood to Renew
Muck Rack
It's the best tool we've found for this type of product. It is not 100% critical to our daily responsibilities, but as a corporate tool made available to us, it is something we leverage on a weekly basis.
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Cision
No answers on this topic
Usability
Muck Rack
Little training was required to leverage the tool. It is a very intuitive platform. The only troublesome aspect of the tool has been the email integration features, but that may be more of a security/IT issue with our corporate requirements than a Much Rack problem. Overall, it is a tool that anyone can leverage without much effort.
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Cision
PR Newswire is an industry leader and gives the user the ability to send out a press release, to a wide audience, very quickly and easily. The pricing is on par with other companies (perhaps they are a bit higher) but they do send useful "visibility" reports after a release is distributed, which is helpful when trying to explain ROI to C suite leaders. You also can email or fax your own distribution list, which is helpful and reduces the need for a media monitoring service
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Support Rating
Muck Rack
I'm sure it's fine. I have never used their customer support, not even when a list does not save. I just figured there isn't much they can do since it was a search. They do have live chat to get answers quickly but most of the time I'm working on lists after hours (since it's a lot of admin and I can do it front of the TV) and no one is available.
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Cision
Honestly this is probably the absolute worst part of the company. I had maybe 5 different emails from 5 different people when attempting to use this service, and I never knew who my account manager was and who the other people were.
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Implementation Rating
Muck Rack
I was not involved with the implementation.
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Cision
No answers on this topic
Alternatives Considered
Muck Rack
Cision Media Contact Database. Honestly, it has been a long time since I used it, but I do remember being unhappy with the service. I thought its UI/UE was clunky at the time, but I didn't complain because I had free access to it.
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Cision
PR Newswire and Businesswire are familiar, similar products in terms of newswire distribution services. Many times it comes down to client familiarity with one service over the other, the cost per distribution, the reach of distribution, as well as other related fees, i.e., you have to be a member of PR Newswire to use the service and then pay fees on top of that for individual distributions.
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Return on Investment
Muck Rack
  • It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
  • I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
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Cision
  • We lost one of our pre paid distributions due to the expiration date
  • We would like to see more communication between the client and the representative or account manager
  • We have had success in getting larger publications to pick up our over the wire publication
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