Likelihood to Recommend
MuckRack is best at getting a good picture of one person's interests and what they like to write about. It helps me build very specific media lists. I don't spray and pray with my outreach. Everything is very targeted and MuckRack lets me find exactly who could be receptive to my story.
Prezly is perfect for building media kits and making assets available to anyone, not just the media. It is perfect for my small agency because it is quick and yet the pages look great. It is a great tool for building private pages of assets and backgrounding to send to media for personalized pitches.
- Identify journalists and influencers not in traditional media databases.
- Understand what journalists are talking about topics relevant to your clients.
- Bios: love being able to search bios, including confirming beats and interests.
Executive in MarketingPublic Relations and Communications Company, 1-10 employees
- Muck Rack's main area of improvement needed is simply that it lacks contact information for a large chunk of journalists. Anyone from a lesser known publication is usually not included.
Employee in OtherPublic Relations and Communications Company, 11-50 employees
- The contact management system is a little wonky but it has improved over the last two years and I expect that trend to continue.
- The grouping system (segments) and tagging is not intuitive. I've had many missteps in trying to get content to particular segments while deselecting individuals.
- You cannot add another group of people to a distribution without going back and recreating the same distribution. you can add individuals but not groups.
Muck Rack 8.3
Based on 6 answers
Any time I have had an issue or a question about something on the platform, someone on the chat now function has always answered within 10 mins at most! Everyone I have worked with has been extremely friendly and quick to solve. There is never the inconvenience of having to call, talk to a robot, or deal with an automated email. Customer service is extremely personal and each account also has a designated account manager to oversee the relationship
Account Manager in Product ManagementPublic Relations and Communications Company, 11-50 employees
No answers yet
No answers on this topic
I have used a number of different products for PR purposes including Muck Rack, Cision Point, Gorkana and good old Google searching. I find Gorkana to be the best with Muck Rack in a close second. Both are great for list building and finding the right target to pitch at a media outlet.
Account Manager in MarketingPublic Relations & Communications Company, 51-200 employees
Prezly is much more user-friendly than Cision but isn't as robust. The pricing is similar and I believe Prezly beats it out a bit. Overall, the UI is much better in Prezly giving it the edge.
Return on Investment
- It's hard to measure ROI but I can say this: I have discovered and build relationships with media I may have had a hard time locating before. MuckRack has probably increased my efficiency by 50 percent and doubled my effectiveness.
- I haven't looked a media databases in about 2 years but it is a much more cost effective media database than the big, traditional ones that everyone else has.
- The biggest ROI is in time saved. when sending press releases before Prezly, I used merge emails in Outlook. It took 3-5 hours to refine my list, set up the outlook page, host links of assets, and then run test sends. Prezly can be set up and a release or distribution sent out in 1-2 hours (even less if we copy a previous set up).
- Prezly makes my website press room look amazing. Many media comment on the Prezly press kits I send along and appreciate that the pages are clean, easy to navigate and reliable.
- It is essential to have a contact management system with an opt-out.
Premium Consulting/Integration Services—
Entry-level set up fee?
Muck Rack Editions & Modules
Additional Pricing Details—
Premium Consulting/Integration Services
Entry-level set up fee?
Prezly Editions & Modules
- per month for 3 seats