N.Rich vs. ZoomInfo Marketing

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
N.Rich
Score 10.0 out of 10
N/A
The N.Rich ABM Advertising Platform is the eponymous B2B advertising channel from the company in Helsinki. With N.Rich, you can upload your target accounts, find lookalikes or even build it from the ground up using firmographic and technographic data.N/A
ZoomInfo Marketing
Score 7.7 out of 10
N/A
ZoomInfo MarketingOS helps Demand Generation and Account-Based Marketers target, engage, and convert leads to buyers by giving them data, insight-driven orchestration, and personalized engagement across multiple channels such as display and social advertising, email, website chat and onsite conversion.N/A
Pricing
N.RichZoomInfo Marketing
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
N.RichZoomInfo Marketing
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
N.RichZoomInfo Marketing
Top Pros

No answers on this topic

Top Cons

No answers on this topic

Features
N.RichZoomInfo Marketing
Engagement
Comparison of Engagement features of Product A and Product B
N.Rich
-
Ratings
ZoomInfo Marketing
6.7
5 Ratings
19% below category average
Automated routing and prioritization00 Ratings6.45 Ratings
Customer interaction histories00 Ratings6.85 Ratings
Engagement data tracking00 Ratings7.05 Ratings
Ad Campaigns
Comparison of Ad Campaigns features of Product A and Product B
N.Rich
-
Ratings
ZoomInfo Marketing
7.1
5 Ratings
8% below category average
Ad campaign creation00 Ratings7.65 Ratings
Display advertising00 Ratings7.85 Ratings
Contextual advertising00 Ratings6.73 Ratings
Social advertising00 Ratings7.05 Ratings
Ad reporting and analytics00 Ratings6.65 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
N.Rich
-
Ratings
ZoomInfo Marketing
6.9
5 Ratings
12% below category average
Standard visitor segmentation00 Ratings7.65 Ratings
Behavioral visitor segmentation00 Ratings6.65 Ratings
ABM sales intelligence00 Ratings6.45 Ratings
Intent Data
Comparison of Intent Data features of Product A and Product B
N.Rich
-
Ratings
ZoomInfo Marketing
7.6
5 Ratings
1% below category average
3rd party intent signals00 Ratings7.05 Ratings
Downstream intent signals00 Ratings7.25 Ratings
Account identification00 Ratings8.65 Ratings
ABM Integrations
Comparison of ABM Integrations features of Product A and Product B
N.Rich
-
Ratings
ZoomInfo Marketing
6.6
5 Ratings
24% below category average
Automated workflow & orchestration00 Ratings6.65 Ratings
Best Alternatives
N.RichZoomInfo Marketing
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Leadfeeder
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Score 7.4 out of 10
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Score 7.4 out of 10
Medium-sized Companies
LeanData
LeanData
Score 9.8 out of 10
LeanData
LeanData
Score 9.8 out of 10
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PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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Score 9.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
N.RichZoomInfo Marketing
Likelihood to Recommend
10.0
(1 ratings)
7.6
(6 ratings)
Likelihood to Renew
-
(0 ratings)
9.0
(1 ratings)
Usability
-
(0 ratings)
7.4
(6 ratings)
Availability
-
(0 ratings)
8.0
(1 ratings)
Performance
-
(0 ratings)
9.0
(1 ratings)
Support Rating
-
(0 ratings)
5.5
(2 ratings)
Online Training
-
(0 ratings)
8.0
(1 ratings)
Implementation Rating
-
(0 ratings)
5.5
(2 ratings)
Configurability
-
(0 ratings)
8.0
(1 ratings)
Contract Terms and Pricing Model
-
(0 ratings)
8.0
(1 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
Product Scalability
-
(0 ratings)
8.0
(1 ratings)
Professional Services
-
(0 ratings)
8.0
(1 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(1 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(1 ratings)
User Testimonials
N.RichZoomInfo Marketing
Likelihood to Recommend
N.Rich
Well suited when there is a product to attach to the NRich efforts. Less appropriate when there is not--or a thought leadership campaign.
Read full review
ZoomInfo
I recommend ZoomInfo because it is a good product, easy to use and pretty accurate compared to the competition. But it is not for everyone because the price point is higher than the competition in the market.
Read full review
Pros
N.Rich
  • Integration with Salesforce.com
  • Easy ad setup
  • Intuitive dashboards
  • Ease of target/segment uploads
  • Intent Dashboard is extremely valuable
Read full review
ZoomInfo
  • Audience Coverage.
  • Advertising Performance.
  • Intent Data.
Read full review
Cons
N.Rich
  • Would like more flexibility in amount of characters for digital/cross-channel ad copy
  • Would like a longer log-in time. I feel I get signed out too quickly.
  • System can sometimes be glitchy and dashboards fail to populate
Read full review
ZoomInfo
  • The integration with SalesOS leaves much to be desired.
  • It's hard to prospect accounts within MarketingOS
  • There were a few technical issues that need to be fixed.
Read full review
Usability
N.Rich
No answers on this topic
ZoomInfo
Definitely some great features there, Zoominfo has built a solid platform that is truly enterprise-grade. I gave a 7 because I feel there is a point where other solutions offer similar features at a lower price point. They might become too big to stay agile enough in the market.
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Support Rating
N.Rich
No answers on this topic
ZoomInfo
They spend most of their time pontificating on rudimentary matters. They tried to blame their own mistakes and shortcomings on the client rather than themselves.
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Online Training
N.Rich
No answers on this topic
ZoomInfo
Calls using Zoom remote sessions, emails chat.
Read full review
Implementation Rating
N.Rich
No answers on this topic
ZoomInfo
They never ended up uploading the custom intent topics until months after we submitted them. It was difficult to select the custom intent topics in the first place as well.
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Alternatives Considered
N.Rich
NRich is clearly superior in terms of efficiency and overall customer reach.
Read full review
ZoomInfo
ZoomInfo is easy to use and navigate, plus is more accurate than the competition. But the price per license is the highest on the market and not affordable by everyone.
Read full review
Contract Terms and Pricing Model
N.Rich
No answers on this topic
ZoomInfo
No, it was clear.
Read full review
Scalability
N.Rich
No answers on this topic
ZoomInfo
Enable scalable process and implementation to use for marketing and sales.
Read full review
Return on Investment
N.Rich
  • Huge ROI for campaigns with products attached
  • Allows us to get our message in front of customers--especially during the COVID pandemic where we were unable to be in person with customers
  • Allows us to standardize our ABM marketing efforts across multiple campaigns.
Read full review
ZoomInfo
  • Return on investment is difficult with high cost per license
  • helps both sales and marketing with prospecting and campaigns
  • conversions were increased with use of the product
Read full review
ScreenShots

ZoomInfo Marketing Screenshots

Screenshot of MarketingOS DashboardScreenshot of Target Audience