What users are saying about
147 Ratings
49 Ratings
147 Ratings
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Score 6.9 out of 100
49 Ratings
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Score 9.6 out of 100

Attribute Ratings

  • NetBase Quid is rated higher in 1 area: Support Rating
  • TapClicks is rated higher in 2 areas: Likelihood to Recommend, Likelihood to Renew
  • NetBase Quid and TapClicks are tied in 1 area: Usability

Likelihood to Recommend

7.1

NetBase Quid

71%
111 Ratings
9.7

TapClicks

97%
26 Ratings

Likelihood to Renew

8.1

NetBase Quid

81%
87 Ratings
9.1

TapClicks

91%
1 Rating

Usability

9.0

NetBase Quid

90%
13 Ratings
9.0

TapClicks

90%
2 Ratings

Performance

9.5

NetBase Quid

95%
12 Ratings

TapClicks

N/A
0 Ratings

Support Rating

9.1

NetBase Quid

91%
22 Ratings
9.0

TapClicks

90%
1 Rating

Implementation Rating

9.6

NetBase Quid

96%
8 Ratings

TapClicks

N/A
0 Ratings

Likelihood to Recommend

NetBase Quid

In my use of [NetBase] Quid, I found the tool particularly suitable for curating pertinent content. It allowed me to develop more comprehensive analysis at a larger scale, all while substantially reducing the amount of research time needed. It is also a plus that [NetBase] Quid is delivered as a web app. I did some of my [NetBase] Quid work on a low-end Chromebook without issues.
Anonymous | TrustRadius Reviewer

TapClicks

For advertising agencies and marketing departments looking to aggregate and consolidate marketing, advertising, and website analytics performance data into one centralized platform, TapClicks is a market-leading solution. TapClicks provides customizable modules, charts, and graphs to make visual sense of your data. TapClicks is designed for organizations that are trying to import reporting data across multiple marketing, advertising, and web analytics platforms. It probably does not makes sense to license TapClicks if you are just getting started with your digital marketing and are only utilizing 1 or 2 third-party platforms that TapClicks has an API connection with, it's probably premature for your organization to invest in TapClicks.
Phil Parrish | TrustRadius Reviewer

Pros

NetBase Quid

  • Their NLP is very strong with the ability to distinguish subject in sentences and then apply analysis based on either the subject or sentence. Competitors lack strong NLP and often have lower degrees of accuracy.
  • The platform is highly flexible with dozens of ways to filter and cut the data. It is great for an analyst that really wants to deep dive into the data. However, the analysis done automatically by NetBase is also strong enough that less experienced users would still be able to gain insight with ease.
  • The customizable dashboards are perfect for client reporting and drastically reduce the amount of time spent preparing recurring reports and decks. These are also very flexible depending on reporting needs.
Anonymous | TrustRadius Reviewer

TapClicks

  • Customizable dashboards: these are easy to set-up and manage and tell a powerful story. We appreciate that they can be exported.
  • Import Wizard: it's very important that we are able to include custom data points in our reports through the Import Wizard. After a short learning curve, we are not importing data on a weekly basis for a comprehensive report that not only shows marketing trends, but the business results too.
  • Groups and Clusters: The ability to manage client groups and clusters has been vital to how we report out to the client.
Melissa Telsrow | TrustRadius Reviewer

Cons

NetBase Quid

  • Dashboards can only currently be exported as PDFs. It would be helpful to have a more read/writable format (eg. PPT) that enables us to combine Netbase's outputs with other sources, or to make them more consistent with our own branding (colours, fonts etc.)
  • The business model revolves around a limited number of login seats. I would like to be able to roll out the tool to make it available/accessible to more people in the business, but the pricing model makes this impractical/uneconomical.
  • Logging out users after a period of inactivity can be frustrating when multitasking/task switching and unsaved work is lost.
  • While Netbase's focus on language processing is its key strength, additional functionality around social analysis (eg. people who follow a brand account, users who talk about X are also likely to talk about Y) is somewhat limited.
Scott Thompson | TrustRadius Reviewer

TapClicks

  • The support team sometimes isn't very responsive, and I can go a week without hearing from the TapClicks team on an open issue.
  • I would love to have the categories feature enhanced so that I could combine several services, and be able to break out reporting by the flights/adgroups/lineitems within those services.
  • I would love for the custom dashboards that are created to be integrated into reporting so that, for example, I could use the Categories dashboard as the title page of an exported report.
Anonymous | TrustRadius Reviewer

Pricing Details

NetBase Quid

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Starting Price

TapClicks

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Starting Price

Likelihood to Renew

NetBase Quid

NetBase Quid 8.1
Based on 87 answers
We've had a good experience using the tool and have invested quite a bit of time training the internal team on how to get the most benefit out of it. There would need to be a compelling reason or business case to port over all of our existing topics and tool know-how to another platform.
Alisa Abrams | TrustRadius Reviewer

TapClicks

TapClicks 9.1
Based on 1 answer
TapClicks is a must have for our agency clients
Dan Nichols | TrustRadius Reviewer

Usability

NetBase Quid

NetBase Quid 9.0
Based on 13 answers
Very simple to use, quick to pick up on the key principles, and a task-centric design (ie. Topics to set up what you want to analyze, Analysis to do the exploration/analysis, and Dashboards to pull results and findings together to generate reports.) All intuitive, drag & drop etc.
Scott Thompson | TrustRadius Reviewer

TapClicks

TapClicks 9.0
Based on 2 answers
TapClicks provides an array of on-demand training videos coupled with account management support to help your organization get up and running. That being said, TapClicks integrates with hundreds of marketing, advertising, CRM, and website analytics third-party platforms, so depending on how many integrations you want to activate, it can be a steep learning curve. Overall, we like the usability of the product.
Phil Parrish | TrustRadius Reviewer

Performance

NetBase Quid

NetBase Quid 9.5
Based on 12 answers
NetBase constantly updates the platform with features. The platforms ability to analyze complex social listening topics is exceptional. Its fast and gives you the ability to create standardized reports for a quick topic analysis. Additionally, the standard overview tab provides the topic at a glance and assists in quickly identifying areas to further analyze. Great product with excellent support behind it!
Ted Tagalakis | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Support Rating

NetBase Quid

NetBase Quid 9.1
Based on 22 answers
Our support contact is always available and will spend all of the time required to make sure our questions are answered.
Anonymous | TrustRadius Reviewer

TapClicks

TapClicks 9.0
Based on 1 answer
Our organization experienced a very thorough onboarding process that helped us get up and running with TapClicks. It's pretty easy to integrate or "connect" with other platforms. We have developed a long-term relationship with our Account Manager at TapClicks and we really value her support. In today's world, most technology companies change your Account Manager seemingly almost every year, but that has not been the case with TapClicks.
Phil Parrish | TrustRadius Reviewer

Implementation Rating

NetBase Quid

NetBase Quid 9.6
Based on 8 answers
We had an internal implementation meeting with the NetBase team as well as a business seat implementation for one of our clients. I would highly recommend having all stakeholders attend an implementation meeting as they can understand the power of this platform.
Ted Tagalakis | TrustRadius Reviewer

TapClicks

No score
No answers yet
No answers on this topic

Alternatives Considered

NetBase Quid

Meltwater took too long to load whenever you had to change keywords, their customer service was not very responsive, and their interface was not very customizeable. We decided to search for a new software company and we invited many companies to present. We selected Netbase after a free trial for reasons stated earlier.
Melissa Schwartz | TrustRadius Reviewer

TapClicks

The companies I interviewed are either limited in the number of APIs built with the data source, especially with DFP. Some of them charge us cloud storage fees. TapClicks came in with enthusiasm and so far they have helped us jump start the building of dashboards for our clients.
Kevin Yip | TrustRadius Reviewer

Return on Investment

NetBase Quid

  • Positive - NetBase allows us to quickly gather a high level over view of a topic, which helps for new business pitch and being able to inform the account teams of basic information.
  • Negative - We have to use other tools to gather news, which affects our budget.
Scott Reitzel | TrustRadius Reviewer

TapClicks

  • Greater efficiencies in providing reports to our clients
  • Great reporting features to sell when we're trying to close new business as an agency
  • Ability to resell and add margin to our investment
  • Automated reporting for our clients which saves our team time
Phil Parrish | TrustRadius Reviewer

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