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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Nielsen Marketing Cloud

    Score7.6 out of 10
    N/ANeilsen Marketing Cloud includes a Data Management Platform (DMP), Media Planning and Optimization, Data as a Service (DaaS), Multitouch Attribution Analytics, Inflight Analytics, and integrations to different digital media channels as well as to content marketing, creative testing, search, email and social media platforms. It's designed to enable marketers to plan, execute, and report on all of their marketing activities from one place.N/A

    Slack

    Score9 out of 10
    N/ASlack is a group messaging or team collaboration app that aims to simplify communication for businesses. Features include open discussions, private groups, and direct messaging, as well as deep contextual search and message archiving, and file sharing. Slack integrates with a number of other tools, such as MailChimp, Dropbox, and Google Drive. Slack was acquired by Salesforce in December 2020. The product is free to use, and also has paid plans with more features and greater controls. The…

    $8.75

    per month per user

    Pricing
    Nielsen Marketing CloudSlack
    Editions & Modules
    No answers on this topic
    Free
    $0
    Pro
    $7.25*
    per month per user
    Business+
    $12.50*
    per month per user
    Enterprise
    Contact Sales
    Offerings
    Pricing Offerings
    Nielsen Marketing CloudSlack
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details—*Per active user, per month, when paying once a year. Pro is $8.75 USD per active user when paying month to month. Business+ is $15.00 USD per active user when paying month to month.
    More Pricing Information
    Community Pulse
    Nielsen Marketing CloudSlack
    Considered Both Products
    Nielsen
    No answer on this topic
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    80%
    Would buy again
    4 Answers
    97%
    Would buy again
    503 Answers
    Delivers good value for the price
    100%
    Delivers good value for the price
    5 Answers
    99%
    Delivers good value for the price
    426 Answers
    Happy with the feature set
    80%
    Happy with the feature set
    4 Answers
    98%
    Happy with the feature set
    510 Answers
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    5 Answers
    98%
    Lived up to sales and marketing promises
    295 Answers
    Implementation went as expected
    No answers on this topic
    99%
    Implementation went as expected
    330 Answers
    Features
    Nielsen Marketing CloudSlack
    Data Collection
    Comparison of Data Collection features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    8.3
    6 Ratings
    2% above category average
    Slack
    -
    Ratings
    Collection of first-party data8.56 Ratings00 Ratings
    Collection of third-party data8.55 Ratings00 Ratings
    Access to Third-party Data Providers7.95 Ratings00 Ratings
    Data Classification
    Comparison of Data Classification features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    4% above category average
    Slack
    -
    Ratings
    Audience taxonomy8.26 Ratings00 Ratings
    Tag Management8.25 Ratings00 Ratings
    Data Analysis Dashboard9.46 Ratings00 Ratings
    Ad Network Integration
    Comparison of Ad Network Integration features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    7.9
    5 Ratings
    1% below category average
    Slack
    -
    Ratings
    Data Transfer7.95 Ratings00 Ratings
    DSP integration7.95 Ratings00 Ratings
    DMP Analytics
    Comparison of DMP Analytics features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    8.6
    6 Ratings
    9% above category average
    Slack
    -
    Ratings
    Campaign Analytics8.56 Ratings00 Ratings
    Audience Analytics8.86 Ratings00 Ratings
    Project Management
    Comparison of Project Management features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Slack
    7.9
    628 Ratings
    2% above category average
    Task Management00 Ratings7.6430 Ratings
    Gantt Charts00 Ratings6.961 Ratings
    Scheduling00 Ratings7.8363 Ratings
    Workflow Automation00 Ratings8.0396 Ratings
    Mobile Access00 Ratings9.4601 Ratings
    Search00 Ratings8.2608 Ratings
    Visual planning tools00 Ratings7.3275 Ratings
    Communication
    Comparison of Communication features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Slack
    8.7
    636 Ratings
    9% above category average
    Chat00 Ratings9.6635 Ratings
    Notifications00 Ratings8.7632 Ratings
    Discussions00 Ratings9.2620 Ratings
    Surveys00 Ratings8.1413 Ratings
    Internal knowledgebase00 Ratings7.8412 Ratings
    Integrates with GoToMeeting00 Ratings8.9110 Ratings
    Integrates with Gmail and Google Hangouts00 Ratings8.7182 Ratings
    Integrates with Outlook00 Ratings8.9120 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Nielsen Marketing Cloud and Slack
    Feature
    Nielsen Marketing Cloud
    -
    Ratings
    Slack
    8.4
    603 Ratings
    4% above category average
    Versioning00 Ratings8.2326 Ratings
    Video files00 Ratings8.2541 Ratings
    Audio files00 Ratings8.4527 Ratings
    Document collaboration00 Ratings7.9429 Ratings
    Access control00 Ratings8.3411 Ratings
    Advanced security features00 Ratings8.3362 Ratings
    Integrates with Google Drive00 Ratings9.0211 Ratings
    Device sync00 Ratings9.0455 Ratings
    Best Alternatives
    Nielsen Marketing CloudSlack
    Small Businesses
    No answers on this topic
    Flock
    Score9.5 out of 10
    Medium-sized Companies
    Adobe Audience Manager
    Score7.9 out of 10
    Troop Messenger
    Score9.8 out of 10
    Enterprises
    Adobe Audience Manager
    Score7.9 out of 10
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    Nielsen Marketing CloudSlack
    Likelihood to Recommend
    7.9
    (7 ratings)
    9.1
    (639 ratings)
    Likelihood to Renew
    9.0
    (1 ratings)
    10.0
    (25 ratings)
    Usability
    8.0
    (1 ratings)
    9.0
    (255 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Performance
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    5.0
    (1 ratings)
    10.0
    (68 ratings)
    Implementation Rating
    -
    (0 ratings)
    8.9
    (5 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    -
    (0 ratings)
    9.7
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Professional Services
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    10.0
    (1 ratings)
    User Testimonials
    Nielsen Marketing CloudSlack
    Likelihood to Recommend
    Nielsen
    Best suited for scenarios involving detailed analysis of customer data and demographics. Allows for complex investigation of customer and audience details. Less well suited for scenarios involving simultaneous collaboration on analysis. This product is not the best for collaboration and is better suited for individual work and individual forms of analysis.
    Incentivized
    Read full review
    Salesforce
    Slack is ideal for Scrum and agile teams that need continuous communication during sprint planning, daily stand-ups, backlog refinement, testing, and retrospectives. Slack is well-suited for maintaining team knowledge through searchable conversations and dedicated channels, where experienced team members help onboard new QA analysts.
    Read full review
    Pros
    Nielsen
    • I just like the manner it handles the analytical rationalization of giving a standing and updates of the inner and outside beliefs of Marketing analysis.
    • It facilitates me apprehend clients' desires and offers advice on a way to fulfill their desires.
    • When I am making plans and instinctually recognise what purchasers are going to purchase, I depend upon their real-time records to validate my assumptions and tell our media buys.
    • Automatic rewards with the media Connections. The availability of records and the alternatives to make our customer's picks understandable.
    Incentivized
    Read full review
    Salesforce
    • Customer issues: Threads feature allows us to group a particular issue in a single thread and discuss within that thread. I can use the thread link to embed in JIRA ticket for tracking progress in JIRA (which is our details engineering tracking system).
    • Ability to add folder to Slack channel helps keep important information, documents easily accessible. e.g., we use this to keep a "ramp up" folder that can be used by any new joiner.
    • Global search is effective when I forget which group a particular message was in.
    Read full review
    Cons
    Nielsen
    • More segments need to be created as often as possible
    • Sometimes it is hard to optimize these segments when the CTR is low - segments make it difficult to pull out zones/sites that are dragging down the CTR because they are so narrowly targeted.
    Incentivized
    Read full review
    Salesforce
    • Would love a better integration with GitHub. For example, notifications when your PR is updated, when review is requested, @-mention in comments, etc.
    • Improved "Later" tab, for example the ability to create to-do lists or making the "Later" tab into a more powerful to-do list (annotate items with notes)
    • More powerful integrations, e.g. Google Calendar could render a calendar view within Slack, rather than sending the daily schedule
    Incentivized
    Read full review
    Likelihood to Renew
    Nielsen
    I still use exelate every day for my media plans that are either direct response or extremely geo-targeted.
    Incentivized
    Read full review
    Salesforce
    To be more transparent, I give 10 because Slack serves our collaboration needs. It provide us a good platform for team communication relaying important update within the company, it has even mobile app where you can install in your phone to monitor any updates within that team that needs your immediate attention and intervention.
    Incentivized
    Read full review
    Usability
    Nielsen
    Very easy to utilize. Features are basic. Again just not too much in the way of involved customization
    Incentivized
    Read full review
    Salesforce
    Slack has good usability. Devs that are not familiar with the platform are able to jump into conversations and start sharing code and links within just minutes. Non developers are also able to understand the layout such as the Project Managers that are keeping the projects on track. We have not seen any tickets where employees are having trouble understanding Slack.
    Incentivized
    Read full review
    Reliability and Availability
    Nielsen
    No answers on this topic
    Salesforce
    Yes, the app works 24/7. I don't even recall having any period that we could not use since the implementation. Even the maintenance periods are barely noticeable and our work is not impacted by it when it happens.
    Incentivized
    Read full review
    Performance
    Nielsen
    No answers on this topic
    Salesforce
    Slack is a soft app, we don't have many issues with it. I recall one or two people complaining about something during our usage period, but I didn't have a bad experience. When the app is slow, usually the problem is with my computer or my internet. The app works just fine.
    Incentivized
    Read full review
    Support Rating
    Nielsen
    I am rating this as neutral due to having minimal interaction with them
    Incentivized
    Read full review
    Salesforce
    Whenever I've had to troubleshoot an issue with Slack (which, to be honest, has not happened very often), their online documentation has been easy to locate, easy to understand, and effective in resolving my issue. Slack's ever-growing popularity also means that there's a large community of practice out there that can be depended upon.
    Incentivized
    Read full review
    Implementation Rating
    Nielsen
    No answers on this topic
    Salesforce
    I was not part of the implementation team, but I recall being 100% happy and excited to learn and use a new tool. I'm still am to be honest.
    Incentivized
    Read full review
    Alternatives Considered
    Nielsen
    Nielson Cloud helps businesses find, recruit, and create new advertiser client bases, as well as stand out in a crowded public space. Measure linear and digital media metrics across channels aids in giving insights in an efficient manner. Nielson Cloud also assists businesses in maximising ROI by analysing how their marketing and advertising reaches and influences audiences throughout the customer lifecycle.
    Incentivized
    Read full review
    Salesforce
    I like Slack better than ClickUp, because I would spend 30-60 minutes a day updating my ClickUp tasks. The way ClickUp was used was very micromanaging. I billed by the hour, so I was willing to put in the time to alert the boss what tasks I was working on.
    One of my jobs used Hive - I mostly just ran it in the background in case anyone messaged me. I did not use it often.
    Incentivized
    Read full review
    Return on Investment
    Nielsen
    • We are using it for analytics, statistics control, and for a single pane of glass and reviews for our senior leadership. We fetch significant insights from this device which can be then provided to our stakeholders to higher understand the achievements and loopholes.
    • We can make Marketing strategies with the help of this. Also, it is benefiting financially and getting productive.
    Incentivized
    Read full review
    Salesforce
    • Slack has been incredibly helpful in connecting various tech apps and ecosystems, creating a more streamlined and responsive process.
    • Slack has made it significantly easier to communicate with our team members across multiple time zones, creating a more engaging environment for our all-remote team.
    Incentivized
    Read full review
    ScreenShots