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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Notion

    Score8.7 out of 10
    N/ANotion aims to present users with an all-in-one workspace — for notes, tasks, wikis, and databases, from Notion Labs in San Francisco.

    $5

    per month per user

    Optimizely Content Marketing Platform

    Score6.8 out of 10
    N/AOptimizely Content Marketing Platform brings teams together in a single, AI-powered workspace to share plans, collaborate on assets and execute campaigns.N/A
    Pricing
    NotionOptimizely Content Marketing Platform
    Editions & Modules
    Free
    $0
    Plus
    $12
    per month per user
    Business
    $24
    per month per user
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    NotionOptimizely Content Marketing Platform
    Free Trial
    YesYes
    Free/Freemium Version
    YesYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeOptional
    Additional DetailsA discount is offered for annual billing.—
    More Pricing Information
    Community Pulse
    NotionOptimizely Content Marketing Platform
    Considered Both Products
    Notion Labs, Inc
    No answer on this topic
    Optimizely
    No answer on this topic
    Key User Insights
    Would buy again
    93%
    Would buy again
    75 Answers
    92%
    Would buy again
    45 Answers
    Delivers good value for the price
    97%
    Delivers good value for the price
    60 Answers
    97%
    Delivers good value for the price
    31 Answers
    Happy with the feature set
    98%
    Happy with the feature set
    79 Answers
    96%
    Happy with the feature set
    47 Answers
    Lived up to sales and marketing promises
    96%
    Lived up to sales and marketing promises
    45 Answers
    92%
    Lived up to sales and marketing promises
    24 Answers
    Implementation went as expected
    93%
    Implementation went as expected
    53 Answers
    81%
    Implementation went as expected
    29 Answers
    Features
    NotionOptimizely Content Marketing Platform
    Project Management
    Comparison of Project Management features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    7.3
    79 Ratings
    6% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Task Management8.174 Ratings00 Ratings
    Gantt Charts6.846 Ratings00 Ratings
    Scheduling6.957 Ratings00 Ratings
    Workflow Automation6.355 Ratings00 Ratings
    Mobile Access7.272 Ratings00 Ratings
    Search7.975 Ratings00 Ratings
    Visual planning tools7.868 Ratings00 Ratings
    Communication
    Comparison of Communication features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    7.7
    76 Ratings
    4% below category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Chat6.129 Ratings00 Ratings
    Notifications7.568 Ratings00 Ratings
    Discussions7.249 Ratings00 Ratings
    Surveys6.820 Ratings00 Ratings
    Internal knowledgebase8.769 Ratings00 Ratings
    Integrates with Gmail and Google Hangouts8.98 Ratings00 Ratings
    Integrates with Outlook9.02 Ratings00 Ratings
    File Sharing & Management
    Comparison of File Sharing & Management features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    8.1
    76 Ratings
    1% above category average
    Optimizely Content Marketing Platform
    -
    Ratings
    Versioning7.657 Ratings00 Ratings
    Video files7.649 Ratings00 Ratings
    Audio files7.343 Ratings00 Ratings
    Document collaboration8.571 Ratings00 Ratings
    Access control8.271 Ratings00 Ratings
    Advanced security features7.251 Ratings00 Ratings
    Integrates with Google Drive9.213 Ratings00 Ratings
    Device sync9.253 Ratings00 Ratings
    Content Creation
    Comparison of Content Creation features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    48 Ratings
    74% below category average
    Ideation00 Ratings3.535 Ratings
    Approval workflows00 Ratings4.045 Ratings
    Content collaboration00 Ratings4.944 Ratings
    Content calendar00 Ratings3.040 Ratings
    Network for content licensing/production00 Ratings2.525 Ratings
    Content Publishing
    Comparison of Content Publishing features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    -
    Ratings
    Optimizely Content Marketing Platform
    3.6
    43 Ratings
    74% below category average
    Content hub00 Ratings3.336 Ratings
    Forms / Gated content00 Ratings3.01 Ratings
    Embedded CTAs00 Ratings3.528 Ratings
    Content distribution00 Ratings4.237 Ratings
    Content promotion00 Ratings4.231 Ratings
    Content automation00 Ratings3.532 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Notion and Optimizely Content Marketing Platform
    Feature
    Notion
    -
    Ratings
    Optimizely Content Marketing Platform
    3.0
    37 Ratings
    84% below category average
    Audience profiling and targeting00 Ratings8.23 Ratings
    Closed-loop tracking and reporting00 Ratings1.830 Ratings
    Content performance analytics00 Ratings1.834 Ratings
    Campaign optimization dashboard00 Ratings1.729 Ratings
    Competitive analytics00 Ratings1.619 Ratings
    Best Alternatives
    NotionOptimizely Content Marketing Platform
    Small Businesses
    Flock
    Score9.5 out of 10
    Contently
    Score9.9 out of 10
    Medium-sized Companies
    Troop Messenger
    Score9.8 out of 10
    CoSchedule Marketing Suite
    Score10 out of 10
    Enterprises
    Cisco Business Edition 7000 (discontinued)
    Score9 out of 10
    PathFactory
    Score8.3 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    NotionOptimizely Content Marketing Platform
    Likelihood to Recommend
    8.6
    (85 ratings)
    3.5
    (52 ratings)
    Likelihood to Renew
    10.0
    (1 ratings)
    1.0
    (1 ratings)
    Usability
    8.4
    (55 ratings)
    3.2
    (47 ratings)
    Support Rating
    -
    (0 ratings)
    8.0
    (1 ratings)
    Data Sharing and Collaboration
    8.4
    (4 ratings)
    -
    (0 ratings)
    Data Sources
    4.7
    (4 ratings)
    -
    (0 ratings)
    User Testimonials
    NotionOptimizely Content Marketing Platform
    Likelihood to Recommend
    Notion Labs, Inc
    If you want a customizable solution that can be adapted for just about any scenario, I recommend using Notion. If you need a solution that's easy to share with people outside your organization, Notion is great and allows individual or team permission-setting. If you want a turnkey solution, Notion might not be the best since it requires a fair bit of set-up. There are templates that can be purchased to handle this, but I haven't found them very helpful.
    Incentivized
    Read full review
    Optimizely
    A 7 only because I think there's question marks around customization. However, I've seen very similar tools in the past where stakeholders have been skeptical, but as you get to know it and use it, you'll find actually you realize those benefits. I just think Optimizely could help its stakeholders and clients see those benefits early on versus later on. However, that's not to say it's not possible, so a 7 at this stage, but I think it's got potential in future. If you are a marketing firm who wants a centralized system for managing workflows and campaigns, it's great. It does that. However, there are better competitors fill in some of the gaps better than optimized leaders does. It could do better. I think for me, visually when I see, when I create a workflow or a campaign, I can see all the tasks associated with it and I've seen the way that our parent company uses it. It's just a list of all the tasks you see in one view. I think visually it needs improving. However, the purpose that it serves fundamentally, it's got potential, if that makes sense. It's going in the right direction, but I think competitors are doing some of it better than Optimizely is. I think they, like I was saying earlier, if they really want to realize the benefits of the product visually there needs to be some improvement. And then the controls element that I mentioned earlier as well, hopefully that answers both of your questions.
    Incentivized
    Read full review
    Pros
    Notion Labs, Inc
    • I love that you can create nested pages, allowing for separate sections to organize information as needed.
    • I appreciate the convenience of effortlessly uploading images to any section.
    • I appreciate that when adding links, you can embed them so the website displays directly on the page.
    Incentivized
    Read full review
    Optimizely
    • The CMP really is useful for us not only to manage the processes behind how we create content that we serve in different platforms like websites, landing pages, emails, social media, but it also help us as a team that is scattered around the globe to be able to be connected all the time to be able to see what we're working on, to be able to share assets as well. We are not reinventing the wheel to be able to show to other people within the organization what is happening at any given point. We use it not only for assets now, but we use it also for things like planning our webinars, planning our face-to-face events, so it truly is the heart of our marketing organization within the business.
    Incentivized
    Read full review
    Cons
    Notion Labs, Inc
    • I use Notion on my personal tablet, and unlike on the computer, I have a lot of difficulty editing backgrounds, GIFs, and page dividers. It's not as user-friendly, and often the elements end up cut off or misaligned, which is frustrating.
    • While the current calendar feature is helpful, I'd love to see more customization options. The Google Calendar style isn't always ideal, especially for tasks without specific times or for ongoing projects that require daily maintenance.
    • It would be fantastic to have more flexibility in customizing Notion pages. For example, I'd love to create planners with the freedom to add illustration boxes, stickers, or GIFs without being restricted to a fixed layout.
    Incentivized
    Read full review
    Optimizely
    • One thing that could be improved is some of the promotions that happen in platform. For example, there's a Opal AI little bubble at the bottom right of the corner, which you can't move across the screen. So if you're trying to change the status of a step or you're trying to update a description within a step, that can be a bit challenging and as it seems to be quite an easy fix.
    • I would love to see a capability in terms of having visual representation that we can share out with stakeholders that don't necessarily need access to CMP. But for that level of detail, we don't want it to go too granular, but we do want to be able to share in a quick and visual manner some of the activities that are happening so we can keep everybody in the loop without having to create different variations via different tools.
    Incentivized
    Read full review
    Likelihood to Renew
    Notion Labs, Inc
    We're too settled in the ecosystem and we have no major complaints with it. No reason to move unless you have a burning pain point
    Incentivized
    Read full review
    Optimizely
    The tool is over-engineered and overly complicated. It makes my job much harder and not easier. There's much simpler tools for a lot less money
    Incentivized
    Read full review
    Usability
    Notion Labs, Inc
    Very easy to use (I learned how to use everything on my own) and I was able to set up an entire ecosystem without any courses or other tools. I often say that Notion is like Lego for adults, because there we can use all the available tools to create a multitude of things, from funnels to projects with calculated deadlines and tags.
    Incentivized
    Read full review
    Optimizely
    The editorial calendar is the one I check multiple times every day. It gives me a clear picture of what's in progress, what's due, and where things can be moving faster. And, there's no need to open a separate doc or ask anyone for a status update.
    Also, the workflows are another super useful thing. Being able to assign specific reviewers to specific steps and know that nothing moves forward until they've acted has eliminated many repetitive processes.
    Incentivized
    Read full review
    Reliability and Availability
    Notion Labs, Inc
    No answers on this topic
    Optimizely
    I have not experienced any prolonged outages. From time to time there will be errors but nothing that significantly slows down production
    Incentivized
    Read full review
    Performance
    Notion Labs, Inc
    No answers on this topic
    Optimizely
    Optimizely Content Marketing Platform's performance is generally good. Nothing that has impacted production. Page load speed doesn't typically lag longer than a few seconds. Reports take some time but not any longer than we're used to with other platforms. We have not experienced lag when integrating with other platforms
    Incentivized
    Read full review
    Support Rating
    Notion Labs, Inc
    No answers on this topic
    Optimizely
    The NewsCred team is very responsive and helpful with any technical issues.
    Incentivized
    Read full review
    Online Training
    Notion Labs, Inc
    No answers on this topic
    Optimizely
    Training was clear and concise. It was intuitive and helped me understand how to navigate the platform. Options to dive in on each action or skip to learn about areas of regular use. Resource links available to when I had additional questions or needed more training in a specific area. Overall, the training allowed me to use the platform without interruption
    Incentivized
    Read full review
    Alternatives Considered
    Notion Labs, Inc
    The company uses both Notion and Trello within the company. Notion is more for North America employees while Trello is used between Operation team overseas and in North America. Sometimes it's a preference of how the tools look like for project management. I would say both Notion and Trello are nice tools and serves our needs.
    Incentivized
    Read full review
    Optimizely
    We haven't yet explored the CMS or other products within the suite but we see the potential to move all of our tools to Optimizely One. I see this really helping us gain clarity in the end to end content lifecycle, and help us use our resources and bandwidth more strategically
    Incentivized
    Read full review
    Scalability
    Notion Labs, Inc
    No answers on this topic
    Optimizely
    Optimizely is generally a reliable platform for A/B testing and digital experience management. It's helpful for it's stability, flexibility, and comprehensive features, which is helpful when managing an enterprise website
    Incentivized
    Read full review
    Return on Investment
    Notion Labs, Inc
    • It has streamlined our processes across various teams to all work from a signle source of truth
    • Maintaining this source of truth is a full time job
    • It has reduced our overall tool set by completely eliminating two other softwares we were paying for
    Incentivized
    Read full review
    Optimizely
    • The program has allowed us to meet our content goals more easily (e.g.: we publish X articles per month and track where each article is at).
    • It's helped us improve the accuracy of our information. We have SEO, content strategists, and legal teams involved in the workflow now because it's easy to manage.
    Incentivized
    Read full review
    ScreenShots

    Optimizely Content Marketing Platform Screenshots

    Screenshot of Optimizely Opal: Opal, Optimizely's AI, is an extension of the marketing workforce. From building comprehensive campaign and content briefs and suggesting how to best execute a campaign, to creating on-brand content for any channel and providing suggestions for ongoing optimization, Opal's capabilities and AI agents make "doing more with less" a reality.Screenshot of Marketing Work Requests: Dynamic intake forms, automatic routing, and integrated workflows ensure that requested work gets completed, fast.Screenshot of Library (Digital Asset Management): With Optimizely Content Marketing Platform's DAM, users can automate the management of brand-approved assets, all within the same platform where content creation, collaboration and publishing take place.Screenshot of The Editor, with Embedded AI: Content is created for multiple channels with the help of Opal, Optimizely's native AI.Screenshot of Calendar: This provides visibility into planned and scheduled content and campaigns with the ability to save and share views.