Oktopost vs. OpusClip

Oktopost is great if you have several Social Media profiles you want to manage and want to schedule and post all your things in a simple interface. They have a great calendar view that shows everything that is coming up and you can easily move or change postings with a few clicks. It is also good for managing a single account. It has all the features I need for our single account markets, like campaigns, tracking, scheduling, etc. I think if you are trying to manage a very large number of social media profiles it might get a bit difficult. There are tools more suited for that than Oktopost that may be easier, but Oktopost would still work.

Incentivized

It's great for taking long-form content and clipping it out to short form content and then distributing it to social platforms. It's not great as a long-form captioning and editing platform. If your goal is to create shorter-form content and get it distributed to most major platforms, this will be a great time-saver

Incentivized

• Auto-poster feature that allows scheduling of posts to be made in relatively short time.
• Calendar view has a great UI with easy to use drag and drop and editing features.
• Message assets can be saved per campaign without having to re-draft them for repeated promotions.
• Good reporting via excel export and dashboard overview
• Great customer service and support! Including response rate and implementation of requested features

• Content repurposing
• Content clipping and distribution
• Content captioning
• Content editing
• Adding B-roll to short-form and long-form content
• Content scheduling

Incentivized

• Sometimes there were bugs in the user experience, but they seemed to be quickly addressed.
• They didn't seem to have experience dealing with large-scale company use when integrating with Eloqua information. We had a lot of issues with false data or form submits showing up.

Incentivized

• There is an opportunity to integrate some workflows. For example, you can't add captions, b-roll, and music to long-form content AND then clip them. Those are two separate workflows.
• It would be good if the distribution and scheduling were broader. Right now you can post to LinkedIn, TitTok, Facebook, and YouTube. A wider range of platform posting integrations would be useful.
• The AI B-roll and stock-footage B-roll is a bit wonky. It will need better contextual matching to be bulletproof.

Incentivized

I give Oktopost a 9, as a 10 means NO improvement is needed, but all platforms must iterate and improve. Hands down Oktopost is the B2B marketing leader in the social and content marketing world. They are also very quick to work on things and make the experience better for users. I would say I was a very early adopter of Oktopost and have seen them grow into a very useful tool and also a great company! I am VERY excited to see what they will do next to make our B2B marketing jobs more efficient and results producing! Thanks for helping our business close 10 accounts from LinkedIn in the last year! And that is up from ZERO the year before NOT using Oktopost.

Because in general is very good, the support team is always happy to help and you can ask them anything. They always have the solution. I also like the new functionalities that they are implementing; each month, we have something new. The end user platform is very easy to be used by the sales people.

Easy to use and pretty turnkey. Prompting engine on the B-roll is pretty solid. Would be better if the lower-end versions had the ability to store more brand templates. Overall a very solid platform and a game-changer for smaller marketing and sales teams that want to push-button their content marketing efforts

Incentivized

When I have sent in questions to support, I have received answers pretty quickly and they were helpful. However, I would like to see more information on the support page rather than having to contact them directly.

There is a lack of online training videos or documentation. They have a long list of FAQ's but I would prefer a quick YouTube video instead.

As I stated earlier, I would suggest doing a quick session with the Oktopost team in order to properly set up the account and make sure you are getting the full experience.

The integration with SalesForce and Marketo was the number one reason we went with Oktopost. It wasn't until after I got inside and got my hands dirty that I saw how great Oktopost was. The analytics reporting is sensational. It allowed me to easily pull reports to organize for my marketing department.

Incentivized

I've used Descript to create clips but that process was manual. OpusClip took a manual process and automated it significantly. Each clip used to take me around 15-20 minutes to create (captions, branding, music, b-roll, etc). With OpusClip, I've taken that down to 5 minutes per clip or less. Massive time savings.

Incentivized

• Ability to quickly and comprehensively provide metrics on all activities to internal users and external clients helps inform and direct immediate and long term posting decisions.
• Ability to integrate with websites and marketing platforms allows for an understanding of user interest beyond the awareness arena and into the conversion arena.
• Ability to quickly post allows for immediate input during time sensitive social discussions.

• Significant growth on most of the platforms I'm posting to
• Significant boost to overall content marketing
• Substantial reduction in clip creation and editing

Incentivized