What users are saying about
8 Ratings
69 Ratings
8 Ratings
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Score 8.1 out of 100
69 Ratings
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Score 7.7 out of 100

Likelihood to Recommend

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Zoho Campaigns

It is very well suited to get the traffic on our social media platforms and our website. It is very helpful in interacting with subscribers on those social media platforms. It establishes client engagement. I didn't find it well suited in transnational emails. It did not give satisfactory results.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Omnisend
8.5
Zoho Campaigns
7.5
WYSIWYG email editor
Omnisend
6.1
Zoho Campaigns
7.0
Dynamic content
Omnisend
8.0
Zoho Campaigns
7.8
Ability to test dynamic content
Omnisend
8.0
Zoho Campaigns
7.0
Landing pages
Omnisend
10.0
Zoho Campaigns
7.8
A/B testing
Omnisend
8.0
Zoho Campaigns
8.0
Mobile optimization
Omnisend
10.0
Zoho Campaigns
6.9
Email deliverability reporting
Omnisend
8.0
Zoho Campaigns
7.7
List management
Omnisend
10.0
Zoho Campaigns
7.4
Triggered drip sequences
Omnisend
8.8
Zoho Campaigns
8.0

Reporting & Analytics

Omnisend
9.2
Zoho Campaigns
7.3
Dashboards
Omnisend
9.4
Zoho Campaigns
7.6
Standard reports
Omnisend
9.0
Zoho Campaigns
7.5
Custom reports
Omnisend
Zoho Campaigns
6.8

Pros

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • I use it because it is a "free" program that "comes with" our CRM tool. I don't find this to be a useful tool at all. It is a major pain to use and I don't recommend it to anyone who does "real" email marketing. I've been doing email marketing for 18 years and I have never used a worse program than this one. Seriously - take my advice and use MailChimp. The marketing automation that Zoho claims this feature has, is awful. After using it for almost two years, I dread every time I have to create a new email.
Jason Ensign | TrustRadius Reviewer

Cons

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • The social campaigns section we have not used much, probably because it only works with Twitter and Facebook, and we are more active on Google+ and LinkedIn.
  • The templates are nice, but I have seen other services with better pre-built templates.
  • To segment lists can be a bit hard to configure initially, however exporting lists from our CRM is simple.
Jon Porreca | TrustRadius Reviewer

Likelihood to Renew

Omnisend

No score
No answers yet
No answers on this topic

Zoho Campaigns

Zoho Campaigns 10.0
Based on 1 answer
Because I am a single user organization and the subscription is free for up to 3 users.
Stacy Venditto | TrustRadius Reviewer

Alternatives Considered

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Zoho Campaigns

The main reason we picked Zoho Campaigns was that we needed to use Zoho Books. QB Desktop, Online and Xero all didn't support the features we needed so we went with Zoho Books. It was the best decision we made. We now get Zoho CRM, Campaigns, Inventory, and 20+ other major applications all for less cost than just Quickbooks.
Matthew Christensen | TrustRadius Reviewer

Return on Investment

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Zoho Campaigns

  • As mentioned before, Zoho Campaigns is a great value for money if you are tight on budget. As the yearly charges are very affordable.
  • It may not match up to the deliverability robustness of Mailchimp, but the additional features like integration, support and ease-of-use make it a great investment and a better return.
  • The best ROI can be availed when bought under Zoho One - suite which is a complete CRM solution and offers the best of the integrations.
Sitanshu Mehrotra | TrustRadius Reviewer

Screenshots

Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Zoho Campaigns

    General

    Free Trial
    Yes
    Free/Freemium Version
    Yes
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Zoho Campaigns Editions & Modules

    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Omnisend
    9.0
    Zoho Campaigns
    7.3

    Likelihood to Renew

    Omnisend
    Zoho Campaigns
    10.0

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