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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OneSignal

    Score8 out of 10
    N/AOneSignal’s omnichannel customer engagement platform offers push notifications, email, in-app messages, and SMS. OneSignal’s automated customer Journeys and one-off campaigns allow users to create messaging strategies that convert, inform, and retain audiences, with little to no coding required for setup.

    $19

    per month

    Sailthru

    Score5.3 out of 10
    N/ASailthru is an email marketing and marketing automation solution. It supports email management, site personalization, mobile management, and both predictive and retention-focused analytics.N/A
    Pricing
    OneSignalSailthru
    Editions & Modules
    Growth
    19+
    per month
    Professional
    999+
    per month
    Free
    Free
    Enterprise
    Custom Pricing
    No answers on this topic
    Offerings
    Pricing Offerings
    OneSignalSailthru
    Free Trial
    NoNo
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeOptionalNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    OneSignalSailthru
    Considered Both Products
    OneSignal
    No answer on this topic
    Zeta Global
    No answer on this topic
    Key User Insights
    Would buy again
    100%
    Would buy again
    7 Answers
    No answers on this topic
    Delivers good value for the price
    100%
    Delivers good value for the price
    7 Answers
    No answers on this topic
    Happy with the feature set
    100%
    Happy with the feature set
    7 Answers
    No answers on this topic
    Lived up to sales and marketing promises
    100%
    Lived up to sales and marketing promises
    7 Answers
    No answers on this topic
    Implementation went as expected
    83%
    Implementation went as expected
    5 Answers
    No answers on this topic
    Best Alternatives
    OneSignalSailthru
    Small Businesses
    Vbout
    Score9.9 out of 10
    Listrak
    Score10 out of 10
    Medium-sized Companies
    Bloomreach
    Score9.2 out of 10
    Marin Software (discontinued)
    Score9.1 out of 10
    Enterprises
    Iterable
    Score8.2 out of 10
    Listrak
    Score10 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OneSignalSailthru
    Likelihood to Recommend
    10.0
    (9 ratings)
    7.7
    (21 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    10.0
    (7 ratings)
    Usability
    8.0
    (1 ratings)
    -
    (0 ratings)
    Support Rating
    7.1
    (2 ratings)
    1.0
    (1 ratings)
    User Testimonials
    OneSignalSailthru
    Likelihood to Recommend
    OneSignal
    I think One Signal is very well suited for mobile app owners who want to be in touch with their user base more easily by sending push notifications and in-app messages. I'm not sure how well that works for SMS messaging as I haven't yet tried it. I wouldn't necessarily recommend it if your in-apps are very rare.
    Incentivized
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    Zeta Global
    Sailthu is perfectly suited, no matter what level of technical skill you have or support from an Engineering team. That said, it includes many advanced features which can only be fully utilized when integrated with custom webhooks and after receiving customer data sent via their APIs. There may be easier solutions out there for less technical users or for people wanting a simpler setup to begin with.
    Incentivized
    Read full review
    Pros
    OneSignal
    • Send instant notifications without any delay.
    • Provide all the necessary features for testing.
    • Highly cost effective.
    • Great system to handle huge volume.
    • Great customer support.
    Incentivized
    Read full review
    Zeta Global
    • Personalization - one of the most important things you can utilize when emailing people.
    • Segmentation - Sailthru makes it very easy to build an audience based off their criteria; there are so many different fields to choose from. We use this mostly for geo-targeting and engagement.
    • Analytics - post-campaign analytics are very easy to look at, customize your view, and download as a csv to share with your team and company.
    Incentivized
    Read full review
    Cons
    OneSignal
    • Is still in development: we know OneSignal is still in development and sometimes it takes longer to create or fulfill certain features.
    • Payment: payment menu is not at the glance, [and] is just difficult sometimes to find -it is a minor issue.
    • Send to certain custom segments through specific OneSignal IDs; you can do it though API doing a GET call with tools like Postman. If this can be done from OneSignal it would be great.
    Incentivized
    Read full review
    Zeta Global
    • Giving more practical examples of technical setups, sometimes the only way to understand it is to see it.
    • Can't filter lists by date created or date modified, particularly needed when tracking down a specific list or looking to remove older lists.
    • Can't set up automated data dumps to an email address, has to be sent via API.
    Incentivized
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    Likelihood to Renew
    OneSignal
    No answers on this topic
    Zeta Global
    The biggest factor is that even after two months of trying to go through their credit processes and getting the right consideration for the real damages we had with the tool not being able to send campaigns for days, their sales staff is still not willing to work with us on it, making us do the switch away from them right now. We got extremely disappointed by trying to work with them through those issues.
    Read full review
    Usability
    OneSignal
    I give an 8 in this question mainly for 2 reasons: the products even if they look like complete and are highly customizable and usable, they are still missing some logical features. For example, send messages to a list of users - now days you can do it with postman and get calls. A second example is App messaging that is still in development and has many opportunities.
    Incentivized
    Read full review
    Zeta Global
    No answers on this topic
    Support Rating
    OneSignal
    Their customer support has been top-notch. They are able to assist you in getting through any problems that you may have and respond in a very timely manner. I've dealt with them on 4-5 instances over the years and my issues were always resolved within a matter of a few business days.
    Incentivized
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    Zeta Global
    Their account management / sales staff doesn't seem to be taking the problems you experience very seriously - it took us 3 months and nudge emails to them every 2 weeks to ask for status updates (plus 6 different conversations with different people) to get a (very small credit) for a major issue, which in two months prohibited us from sending campaign emails for 2-3 days at a time.
    Read full review
    Alternatives Considered
    OneSignal
    In my opinion, OneSignal documentation / API is more friendly [than] Firebase. Maybe because Firebase is already "too big," but OneSignal is focused on one solution that giving our notification through to our customer. In that case, OneSignal is chosen by our company. Several years after that, Firebase announced it supported [the] iOs platform too but our company already using OneSignal to our notification provider.
    Incentivized
    Read full review
    Zeta Global
    Sailthru provided a powerful, easy-to-use platform that was able to adjust to the needs we had at Dotdash. It was able to support the simple campaigns where we would send static creative to all recipients and the complex dynamic campaigns where we were customizing content. The scale and flexibility really made it a great platform for us to use.
    Incentivized
    Read full review
    Return on Investment
    OneSignal
    • OneSignal has allowed us to grow number of subscribers in a short time.
    • We are able to send our news and offers easily and instantly.
    • We have become able to drive more website traffic and increase in sales.
    Incentivized
    Read full review
    Zeta Global
    • Sailthru has helped us build a welcome series that's much more effective than anything we had before.
    • It's much easier to analyze transactional campaigns than our previous ESP.
    • We're better able to run A/B tests and learn from the results -- all of which improves our email strategy.
    Incentivized
    Read full review
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