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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    OpenX

    Score1 out of 10
    N/AOpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application. It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.N/A

    Zoho CRM

    Score8.4 out of 10
    N/AZoho CRM is a simple, very low-cost CRM option for the smaller end of the SMB segment. The product has several useful integrations with other products, including QuickBooks, and Google Apps and Google Docs. The product also has an integrated project management module.

    $14

    per month

    Pricing
    OpenXZoho CRM
    Editions & Modules
    No answers on this topic
    Standard
    $14.00
    Per User/Per Month
    Professional
    $23.00
    Per User/Per Month
    Enterprise
    $40.00
    Per User/Per Month
    Ultimate
    $52.00
    Per User/Per Month
    Plus
    $57.00
    Per User/Per Month
    Offerings
    Pricing Offerings
    OpenXZoho CRM
    Free Trial
    NoYes
    Free/Freemium Version
    NoYes
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup fee$14 /user/month
    Additional Details——
    More Pricing Information
    Community Pulse
    OpenXZoho CRM
    Considered Both Products
    OpenX
    No answer on this topic
    Zoho
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    93%
    Would buy again
    232 Answers
    Delivers good value for the price
    No answers on this topic
    97%
    Delivers good value for the price
    233 Answers
    Happy with the feature set
    No answers on this topic
    96%
    Happy with the feature set
    238 Answers
    Lived up to sales and marketing promises
    No answers on this topic
    95%
    Lived up to sales and marketing promises
    189 Answers
    Implementation went as expected
    No answers on this topic
    87%
    Implementation went as expected
    187 Answers
    Features
    OpenXZoho CRM
    Ad Network Integration
    Comparison of Ad Network Integration features of OpenX and Zoho CRM
    Feature
    OpenX
    6.6
    3 Ratings
    11% below category average
    Zoho CRM
    -
    Ratings
    Data Transfer6.53 Ratings00 Ratings
    DSP integration6.83 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of OpenX and Zoho CRM
    Feature
    OpenX
    7.0
    5 Ratings
    11% below category average
    Zoho CRM
    -
    Ratings
    Ad campaign creation6.85 Ratings00 Ratings
    Ad deployment6.65 Ratings00 Ratings
    Display advertising7.35 Ratings00 Ratings
    Ad display and retargeting segmentation6.55 Ratings00 Ratings
    Sequence targeting7.54 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of OpenX and Zoho CRM
    Feature
    OpenX
    6.6
    5 Ratings
    16% below category average
    Zoho CRM
    -
    Ratings
    Ad dashboards5.95 Ratings00 Ratings
    Ad performance reports6.05 Ratings00 Ratings
    Ad conversion tracking6.15 Ratings00 Ratings
    Ad attribution reporting7.04 Ratings00 Ratings
    Cross-channel ad management7.25 Ratings00 Ratings
    Ad forecasting and optimization7.64 Ratings00 Ratings
    Sales Force Automation
    Comparison of Sales Force Automation features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.7
    289 Ratings
    10% above category average
    Customer data management / contact management00 Ratings8.7280 Ratings
    Workflow management00 Ratings8.6267 Ratings
    Territory management00 Ratings8.9197 Ratings
    Opportunity management00 Ratings8.4254 Ratings
    Integration with email client (e.g., Outlook or Gmail)00 Ratings8.4249 Ratings
    Contract management00 Ratings8.9204 Ratings
    Quote & order management00 Ratings9.0204 Ratings
    Interaction tracking00 Ratings9.0250 Ratings
    Channel / partner relationship management00 Ratings8.7193 Ratings
    Customer Service & Support
    Comparison of Customer Service & Support features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.9
    222 Ratings
    14% above category average
    Case management00 Ratings8.7214 Ratings
    Call center management00 Ratings8.6173 Ratings
    Help desk management00 Ratings9.3190 Ratings
    Marketing Automation
    Comparison of Marketing Automation features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.5
    267 Ratings
    9% above category average
    Lead management00 Ratings8.8262 Ratings
    Email marketing00 Ratings8.2220 Ratings
    CRM Project Management
    Comparison of CRM Project Management features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.6
    264 Ratings
    11% above category average
    Task management00 Ratings8.3249 Ratings
    Billing and invoicing management00 Ratings8.7181 Ratings
    Reporting00 Ratings8.7243 Ratings
    CRM Reporting & Analytics
    Comparison of CRM Reporting & Analytics features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.6
    259 Ratings
    12% above category average
    Forecasting00 Ratings8.7217 Ratings
    Pipeline visualization00 Ratings8.2236 Ratings
    Customizable reports00 Ratings8.8250 Ratings
    Customization
    Comparison of Customization features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.4
    278 Ratings
    9% above category average
    Custom fields00 Ratings8.7276 Ratings
    Custom objects00 Ratings8.1223 Ratings
    Scripting environment00 Ratings9.2179 Ratings
    API for custom integration00 Ratings7.7204 Ratings
    Security
    Comparison of Security features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.2
    267 Ratings
    2% below category average
    Single sign-on capability00 Ratings7.7232 Ratings
    Role-based user permissions00 Ratings8.7262 Ratings
    Social CRM
    Comparison of Social CRM features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.5
    166 Ratings
    12% above category average
    Social data00 Ratings8.7165 Ratings
    Social engagement00 Ratings8.3157 Ratings
    Integrations with 3rd-party Software
    Comparison of Integrations with 3rd-party Software features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.8
    211 Ratings
    15% above category average
    Marketing automation00 Ratings8.9208 Ratings
    Compensation management00 Ratings8.8139 Ratings
    Platform
    Comparison of Platform features of OpenX and Zoho CRM
    Feature
    OpenX
    -
    Ratings
    Zoho CRM
    8.3
    231 Ratings
    9% above category average
    Mobile access00 Ratings8.3231 Ratings
    Best Alternatives
    OpenXZoho CRM
    Small Businesses
    AdRoll
    Score3.7 out of 10
    Salesflare
    Score10 out of 10
    Medium-sized Companies
    Criteo Commerce Growth
    Score8 out of 10
    Kintone
    Score9.7 out of 10
    Enterprises
    Criteo Commerce Growth
    Score8 out of 10
    Oracle Sales
    Score8.9 out of 10
    All AlternativesView all alternativesView all alternatives
    User Ratings
    OpenXZoho CRM
    Likelihood to Recommend
    7.3
    (15 ratings)
    9.1
    (312 ratings)
    Likelihood to Renew
    7.0
    (10 ratings)
    7.6
    (42 ratings)
    Usability
    9.0
    (1 ratings)
    7.8
    (172 ratings)
    Availability
    -
    (0 ratings)
    8.8
    (7 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (8 ratings)
    Support Rating
    10.0
    (1 ratings)
    6.1
    (69 ratings)
    In-Person Training
    -
    (0 ratings)
    8.0
    (1 ratings)
    Online Training
    -
    (0 ratings)
    5.5
    (8 ratings)
    Implementation Rating
    -
    (0 ratings)
    5.6
    (16 ratings)
    Configurability
    -
    (0 ratings)
    5.1
    (114 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    9.5
    (21 ratings)
    Ease of integration
    -
    (0 ratings)
    7.2
    (5 ratings)
    Product Scalability
    -
    (0 ratings)
    5.7
    (6 ratings)
    Professional Services
    -
    (0 ratings)
    8.3
    (7 ratings)
    Vendor post-sale
    -
    (0 ratings)
    7.7
    (13 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.8
    (13 ratings)
    User Testimonials
    OpenXZoho CRM
    Likelihood to Recommend
    OpenX
    What are the best ways to integrate it with salesforce.com? What are the best ways to target our users with this tool? To segment the users? How can I integrate my ads with your adexchange-what sizes are you looking for in terms of banners, skyscrapers and so on. In this way I can plan my in house ad and those for the exchange to be the same size, to avoid duplication of work.
    Read full review
    Zoho
    Interfacing with our target clients at the correct minute is crucial in today's society. Another valuable include is its capacity to coordinated with other programs. It helps me in keeping track of the every day work emails I send to my colleagues or get. Zoho CRM makes it straightforward to consequence or send out information agreeing to our needs. Zoho makes a difference keep in mind individuals by means of e-mail and pop-ups, which dispenses with the issue of overlooking follow-ups and reminders. This not as it were helps within the organization of this incredible instrument but moreover within the execution of data.
    Incentivized
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    Pros
    OpenX
    • OpenX is a system that was designed to scale as is evident in some key design decisions found throughout the platform. The multi-server setup that was chosen at Mail.com allowed for a distributed server architecture which separated the front end web delivery nodes from the backend MySQL Database master which replicated data back to each front end delivery node mysql slave. This eased the ability to horizontally scale as needed due to the ingenious separation of the ad impressions data tables on the delivery nodes which were being collected locally on each ad impression and then processed periodically back to to the master database which replicated the aggregated statistics back to the delivery nodes. The ability to load balance across the front end web delivery nodes, add caching at many different layers, utilize a CDN for the static ad images, implement PHP accelerators, and hit memcached instead of the MySQL master made the OpenX platform a service that was very resilient to failures.
    • The ability to optimize the platform is also something that OpenX does very well. This is evident in many of the config key parameters available. In addition to OpenX specific tunable's, optimizations can be made at many different levels in which the system sits. These include hardware and operating system level optimizations, tcp and networking stack optimizations, web server/php-cgi configurations, and database (MySQL InnoDB) tunable's. There are many different optimization knobs that can be tuned to help scale the application for the best performance possible
    • The documentation was simple, to the point, and well written which led to an easy initial implementation and roll out of a multi-server setup. The installation and upgrade procedures were straight forward even for the complexities of the multi-server setup. I also found the OpenX team to be accessible and even got a chance to meet some of the team at their Up Close and Personal events at Cal Tech in Pasadena. Core developers were on hand to answer technical questions and also made themselves available to us via email and irq channels.
    • The open nature of the OpenX platform allows for flexibility in the choice of web serving platform to use (Apache, nginx, Lighttpd) and also the database management systems (MySQL, PostGreSQL)
    Read full review
    Zoho
    • Hooks into our website and can import data from forms.
    • Has great automation tools built in.
    • Reporting features are great.
    • Easy to learn, makes it easy for us to onboard new users onto it.
    • Fairly customizable. We have fine tuned it to work the way we need it to.
    Incentivized
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    Cons
    OpenX
    • Propagation could be improved; ad units that need to go live immediately could take up to 45 minutes to propagate.
    • Over-complexity can be confusing. There are multiple tiers before assigning ad units per order and it seems unnecessary.
    • Real-time reporting or a status dashboard would be great.
    Read full review
    Zoho
    • Need some way to switch a field type without losing the pre-existing data.
    • The settings controls should be broken out differently - I don't like that I can't keep some users from exporting all contact records (i.e., the entire Contacts module) because if the export function is turned off, the export function of Reports for those same modules is also blocked.
    • Frustrating that only 3 custom lookup fields are allowed per module in our license.
    Incentivized
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    Likelihood to Renew
    OpenX
    I no longer work at the company where I was using OpenX, but if I were then I'd certainly stay aboard. Frankly, there are a lot of sunk costs involved with building all of the infrastructure we had put in place, the system was working very well even if reporting was a hassle, and our team was trained on it. Also, I'm not aware of another product that does everything else we'd need it to.
    Read full review
    Zoho
    i have already renewed my subscription twice. I am in the 3rd Year now. I have been using it for a while and have been recommending to my friends as well.. have attended ZOHOLICs the annual program of zoho and it gave me new insights of managing the crm solutoin.
    Incentivized
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    Usability
    OpenX
    I was given the system to use as part of setting up a whole new site from scratch in less than 2 months, with a large number of specialty hub pages to run ads on and lots of content I needed to run disease specific ads on. The system was easy for me to learn on the fly in a very compressed time frame. I would have loved more chance to really dig in under the hood to see all that it could do, but given how fast I had to work, I got everything up and running and looking great. And I did it ahead of my launch deadline too. My only reservation might be for people who are not as patient as I am in picking things up, or as hands on. Customer service was great if I needed them, and a quick start guide with the essentials would be ideal for those people.
    Read full review
    Zoho
    The methodology of the 'out of the box' user interface is fairly easy to learn. In some cases however, the interface is not consistent throughout the software. Upgrades to the interface has certainly improved some of this--- but now we are seeing the same kinds of inconsistencies across Zoho apps, particularly those more recently added to their platform. This issue is not major in that everybody on staff seems able to learn how to work the programs--- it's just annoying and less than efficient when inconsistent user interfaces or inconsistent terms are used in the programs and/or the requisite documentation.
    Incentivized
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    Reliability and Availability
    OpenX
    No answers on this topic
    Zoho
    In my many years using Zoho, I think there were only 1 or 2 days when there was something happening and I was not able to log in. Sure, it wasn't fun and we all panicked a bit, but right after that, all was well and work-life continued. Being cloud based, I'm never worried about losing my iPhone, iPad or Laptop as I know I can log in anywhere on any device and workflow won't stop.
    Incentivized
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    Performance
    OpenX
    No answers on this topic
    Zoho
    I don't recall every having any issues with a page not loading due to it being a Zoho issue. Anytime I've had any issues with something being wonky, I clear cache and that has always solved the problem. Or a simply computer reboot and we're back, hard at work. Look, I don't expect any product to delivery 100%, 100% of the time but if I had any consistent ongoing issues, I would have left many years ago. I still keep my eyes open to what is new but after a quick evaluation, I know Zoho will long be my home.
    Incentivized
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    Support Rating
    OpenX
    They went above and beyond without ever asking for additional money and we met our launch date and immediately started to meet and even surpass our business goals. Nothing was too much trouble, which really stood out compared to other companies I had and was at that time also working with. Customer service can really make or break any business; if i expect my staff to give good customer service, I expect to get it too, and Open X gave it.
    Read full review
    Zoho
    We did the training and that was a huge waste of money. The information provided was basic and the instructor was sloppy (he even forgot to turn off his mic when he used the restroom - no one should ever hear what we heard). I offered up a 9 because we were able to find what we needed on your website.
    Incentivized
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    In-Person Training
    OpenX
    No answers on this topic
    Zoho
    I attended a Zoho-Holics event in Austin, TX, several years ago, and it blew my mind. So many industries were represented using Zoho in so many different ways. It was unbelievable all that I learned from that experience, as there were features that I wasn't aware of that I immediately started using. Best of all, the trainers were patient and knowledgeable
    Incentivized
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    Online Training
    OpenX
    No answers on this topic
    Zoho
    There is an endless supply of YouTube videos from Zoho and the many Zoho partners/consultants. Plus, Zoho has it's own library of training videos and webinars to learn from plus an entire community at the ready to answer any questions. While Zoho has been available for many years, there are constantly new training videos and webinars available for the novice and the experienced users.
    Incentivized
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    Implementation Rating
    OpenX
    No answers on this topic
    Zoho
    When you switch CRMs, you can automatically assume everything isn’t going to match up correctly. We had used Salesforce for 10+ years and had a ton of data and customizations. It was not a clean transfer, but we were able to sort it all out. The only issue that really bothered me was Zoho support. Even simple questions couldn’t be answered over chat, and we would have some team members try for hours to find the right answer
    Incentivized
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    Alternatives Considered
    OpenX
    OpenX is less focused than MoPub and it has a bigger reach as it is not limited to the mobile app. Unlike MoPub that focuses on performance, OpenX comes from the branding world and is pushing into CTV and other areas of the industry more catered to traditional media agencies and not pure ad tech players.
    Incentivized
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    Zoho
    Free user access was one reason to use it more than any other software. Also, for a mid-size organization, the Salesforce cost was a little higher, and Pipedrive was almost similar to Zoho. As we were already using Zoho, we found no urgency to switch.
    Incentivized
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    Contract Terms and Pricing Model
    OpenX
    No answers on this topic
    Zoho
    I think Zoho CRM is priced at a reasonable amount. Simply put, you get what you pay for and Zoho does not disappoint. My organization is comfortable with what we pay and pleased with continually renewing the software. The billing frequency is just right. There are no complaints on our end
    Incentivized
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    Scalability
    OpenX
    No answers on this topic
    Zoho
    We're still in the early stages of scaling this across departments. We have high aspirations of doing this, but it takes time to migrate to the new system and to help people get acquainted of doing their work in a different way thru Zoho.
    Incentivized
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    Professional Services
    OpenX
    No answers on this topic
    Zoho
    In addition to being a user of Zoho CRM, we are a reseller as well. Often, at times our Partners request for on-boarding the platform configuration for them. During such requirements, we have utilized the Professional services team directly from the Zoho CRM team. Our partner feedback was quite positive, throughout.
    Incentivized
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    Return on Investment
    OpenX
    • OpenX made it easy to manage online advertising. At the time I used the product I was the lead developer in charge of implementing the solution but quickly was put into the role of managing the traffic and training other users. It was really easy for a technical user to become a traffic manager. Getting other users trained and up to speed was very efficient.
    Read full review
    Zoho
    • because we are new to the CRM world, we wanted a product that was reasonably priced, yet had the features we were looking for
    • we have found a much higher customer engagement rate and ROI
    • we used to "lose" customers in our makeshift process. Now, all customers are being attended to.
    Incentivized
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    ScreenShots

    Zoho CRM Screenshots

    Screenshot of Deals - Cash in on all opportunities. Close more deals. Great sales management is all about prioritizing, tracking, and monitoring the deals in your pipeline. Zoho CRM gives you everything you need to manage deals across territories and sales structures.Screenshot of Activities - Keep track of all the tasks, meetings, calls, events, or activity records. Neatly organize the numerous records along with the activities associated to them such as follow-up, pre sales and post sales activities, phone conversations etc.